ViewPoint

DECEMBER 16, 2016

ITSMA - 78% of executives are willing to respond to unsolicited outreach from companies, if it contains ideas that are strategically relevant. 2017 begins the era of accountability and more outbound programs will be layered in to marketing mixes due to growth in Account-based Marketing and for scale.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

Outreach

APRIL 9, 2018

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. The purpose of the assembly line was to limit non-selling tasks for SDRs — outsourcing them to faster and less costly teams — and scaling up their selling activities with Outreach.

Outreach 68

Outreach High Quality Lead Training CRM 68

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. The post 6 Strategies for Building a Nonprofit Website in 2017 appeared first on ATAK Interactive Inc.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

Hinge Marketing

JANUARY 3, 2017

So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2017 and beyond. Trend 2: More emphasis on community outreach. While all those observations still hold true today, 2017 brings a new set of challenges. Trend 1: A heavy focus on recruiting.

Trends 54

Trends Planning Advertising Agencies Microsite 54

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Navigate the Channel

SEPTEMBER 5, 2017

In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. Countries outside of the United States are actually drawing the curtains on traditional outreach methods in a legal way. Do B2B industries need to worry about social media in 2017?

Social Media 50

Social Media Media Outreach Top of Funnel 50

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer relations is a PR discipline based on 1-to-1 relationships with a marketing activation model of 1-to-many influence.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Outreach

DECEMBER 26, 2017

It's hard to choose just one favorite, so here are our top 10 sales tips of 2017: This year, we've learned and shared a ton of sales best practices to help you and your team hit #PeakExcellence.

Tips 67

Tips Best Practices Practices 67

Martech Advisor

SEPTEMBER 23, 2019

In a recent case study, 93 percent of people said they use coupons from the mail in 2018 – this is up 5 percentage points compared to 88 percent in 2017. Reports by Data Marketing & Analytics (DMA) have also shown that direct mailed coupons continue to remain viable due to a high average response rate of 5.1

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Webbiquity

JANUARY 12, 2022

When Hurricane Irma struck southern Florida and the Bahamas in 2017, Kforce felt compelled to give back to their communities. During its first community outreach, RefiJet established the Culture Club organization. The company is based in Tampa and has other offices around Florida, so their donation efforts hit close personally.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. On June 20, 2017, KEO Marketing will receive their Stevie® Awards at the ABA Awards Gala at the Marriott Marquis Hotel in New York City. PHOENIX, Ariz., About KEO Marketing Inc.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

Webbiquity

MAY 2, 2019

While SEO should never be the primary goal of outreach , it is an important side benefit. On average, in 2017, influencer marketing campaigns generated an engagement rate of 8.20%. You can ask an influencer to share their review about your services or products with links to your website on their blog. It Helps Increase Your ROI.

Marketing Budget 197

Marketing Budget Budget Programs Allocation Paid Search Agency 197

Marketing Insider Group

MARCH 28, 2023

You can use your customer profiles in your outreach and marketing efforts. She joined the organization in 2017 and possesses more than 15 years of experience in strategic marketing, branding, communications, and digital marketing. Work across channels. She earned a B.S. in Marketing and an M.B.A

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Zoominfo

JULY 1, 2019

75% of surveyed LGBTQ community members say they feel more positive about businesses that include transgender and gender-expansive imagery in their outreach communications ( source ). 90% of lesbian participants say they feel more positive towards companies that include lesbian community imagery in their outreach communications ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

MAY 4, 2017

DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. But the 2017 Marketing Leadership Survey from TrackMaven revealed that just 27.6 The majority (69 percent) say that they are only “somewhat effective” at it.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Biznology

OCTOBER 17, 2017

Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. Most firms focus only on outreach to A-listers. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Outreach

MAY 22, 2018

I’m very excited to share the news that as of yesterday , Outreach closed our $65M Series D round of financing, bringing our total funding to $125M. In 2017, we doubled our customer base and experienced over 100% revenue growth. The category has effectively grown beyond Sales Engagement to become Customer Engagement.

Outreach 92

Outreach Class Efficiency Advertising Agencies 92

KoMarketing Associates

MAY 6, 2020

Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone… and this isn’t slowing down anytime soon. Cross-promotion with highly relevant industry influencers through outreach and collaboration is a great way to improve visibility. Social Media Stories. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Finally, a whopping 90% of “decision-makers and C-suite executives say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent of their marketing budget on social media, they expect to increase this percentage to 12.9

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Hubspot

NOVEMBER 3, 2017

The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns. Documents can be signed virtually, homes can be viewed by video, and realtors are expected to be online. So where should you begin? Start with a strong email marketing strategy. Formal, impersonal letters no longer do the trick.

Template 99

Template Click Rate Pricing Price 99

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Once we muster the ability to look beyond the horror of how fast 2017 has been and gone, we’re actually left with an abundance of excitement.

Planning 198

Planning Work Management SME Budget Programs 198

KEO Marketing

AUGUST 21, 2017

When you scale and automate your ABM outreach, you have less waste and less risk because you can do more with less. Finally, for those using ABM more than a year, 60% achieved a 10% revenue increase while 19% achieved a 30% revenue increase.

Account Based Marketing 79

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 79

Brandpoint

JULY 8, 2019

Award categories included community relations, content marketing, influencer outreach and social media promotion. 2017 Content Marketing World: Two-Part Series. 2017 SMBMSP #96. The 2017 annual Minneapolis/Saint Paul Social Media Breakfast (SMBMSP) was one for the books.

Conference 107

Conference PR Storytelling Public Relations 107

Zoominfo

JUNE 4, 2019

All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. If your connection is a happy customer, they’ll more than likely be happy to do you the service and your prospect will be primed to hear your pitch. 2. Do your homework.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

DiscoverOrg

JANUARY 29, 2019

That’s 27% more unique technologies than 2017.). If a target account has X CRM, X Marketing Automation System, and an SDR tool like Outreach or Tellwise … if they have that, AND they’re in the right industry?” Most people seriously underestimate this number , which is getting bigger all the time. “ And that’s just the bad fits!”

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Sword and the Script | B2B

JULY 18, 2023

SDRs in B2B conduct more than 100 outreach activities every day. SDRs in B2B average 104 outreach activities leading to 3.6 And the average buying team is comprised of 25 people, versus 21 in 2019 and 16 in 2017.” ” Read more on Marketing Charts 9. quality conversations” per day; prospects require on average 11.3

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. These tools encompass functionalities such as email tracking, cadence management, personalized outreach, sales automation, and content sharing.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClearVoice

AUGUST 16, 2021

A real-time post poses more errors, and you attach yourself to the content rather than to the engagement and outreach that follow directly after it. It’s to assist you in thinking of the bigger picture, proper content planning, and proactive community outreach. It’s not ideal for branded content to post in real-time.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Zoominfo

APRIL 23, 2019

By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives. Originally published by ZoomInfo on February 17, 2017. Utilize event marketing. Contact ZoomInfo today to learn more.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Content Standard

JANUARY 11, 2017

But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces. The post Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017 appeared first on The Content Standard by Skyword.

PR 40

PR Brand Identity Branding Press 40

Vidyard

OCTOBER 10, 2018

However, rather than letting reviews come to you, it’s essential to conduct regular review outreach. 68% of people who were asked to leave a review for a local business in 2017 did so, according to a study by Bright Local , Image source: Bright Local As you can see, customers are happy to share their feedback.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Vidyard

MARCH 23, 2021

To be an instant acquaintance and able to automate and optimize your outreach is a remarkable advantage. Yet most of their mailings are still hampered by non-personalized 20th-century outreach methods. Almost two-thirds were personal one-to-one outreach videos. This post was originally published on December 14, 2017.

Video Marketing 65

Video Marketing Work Management Trade Show Multi-Channel 65

JotForm

SEPTEMBER 19, 2018

In 2017, Lacy Wood and Emily Bauman, with the Nellie Mae Education Foundation, published a study of several school districts that implemented family and community outreach programs. Schools need the support of the community to provide the best environment for student achievement. Through their r.

Communities 48

Communities Outreach Education Studies 48