Biznology

APRIL 24, 2017

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Do they work better together? Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. Hootsuite ). Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). What is a connected Organization and Employee-Led Buyer Journey? © 2017 Onalytica Ltd. Ready to make a start?

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

KoMarketing Associates

JUNE 29, 2017

SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study. obligatory Rock reference of 2017). Meaning, in order to be successful in 2017, an integrated approach to site optimization between SEO, other digital stakeholders, and subject matter experts must occur.

SEO 0

SEO Guidelines PR Studies 0

Webbiquity

MARCH 3, 2017

What does link building really mean in 2017? How is Google changing the way link building needs to work? This means that websites need to be much more vigilant in their approach to link building, avoiding penalties, and organically and ethically growing brand awareness and therefore page rank. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Conductor

MARCH 8, 2022

Andrea Barnhill currently works as the Director of Ops at Socratik, an SEO agency, which she also co-founded. Beyond her skills making search more accessible to women by leading with empathy, open communication, and championing work-life balance, she also gets results , period.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. Organizations serious about content marketing will use proprietary data to tell compelling stories, relying on internal data scientists and analysts to support content initiatives. Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. HIMSS 2017 – Feb 19th & 20th. You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work. Count me in!

Conference 120

Conference Buying Cycle Analysis Social Media 120

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Organic traffic is on the decline.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar !

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

ViewPoint

NOVEMBER 29, 2016

Just 42% of marketing qualified leads are accepted and worked by sales. Basic, building block decisions are ceded to those in organizations (such as marketing and sales) that cannot or will not work together to align. How can you make 2017 the beginning of the era of accountability for your company? Sales is mad.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cost per Lead 120

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. KPMG: Global Automotive Executive 2017 survey.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Not bad for a year’s work, right? It’s still important to know your essential Twitter statistics in 2017. 94% B2B organizations rely on LinkedIn for content marketing and distribution.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MARCH 24, 2017

National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017. December 2017. March 2017. April 2017. 16: National Wear Your Pajamas to Work Day #PJDay. 19: National Bike to Work Day #BTWD.

Social Media 101

Social Media Resources Media Work Management 101

Zoominfo

SEPTEMBER 30, 2020

This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Source: ZoomInfo. Then, things took a turn. Then, things took a turn.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Stevens & Tate

JULY 4, 2022

million in revenue by the end of 2017. The strategy worked. cents would be donated to the organization. The post The Power of an Influencer Marketing Strategy: How and Why It Works appeared first on Stevens & Tate Marketing. Following the success of the campaign, the company made $57.4 How did they do this?

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

ClickZ

AUGUST 21, 2019

Currently, just one in five organizations effectively personalize their content at scale. For instance, the Harvard Business Review reported back in 2017 that the number of people involved in a B2B decision-making unit (the team in charge of a buying decision) had climbed to just under seven. The remedy?

Organization 105

Organization Personalization Effectiveness Forrester 105

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. No tools, even those with the most sophisticated artificial intelligence engines, work without human oversight.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. A few things to consider when shaping a B2B event attendance strategy: Does your organization have a presence beyond basic attendance, such as speaker, booth or event sponsorship?

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. 5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War. Here are some thoughts.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. New Year, new trends!

Allocation 63

Allocation Communities CRM Social Media 63

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. The right branding and visual style helps build confidence in your site and organization.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Every nonprofit organization can benefit from having a digital presence to solidify their mission and spread their message. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. The right branding and visual style helps build confidence in your site and organization.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ClickDimensions

APRIL 2, 2020

Work looks different right now for many of us. The current COVID-19 pandemic has changed many things about our lives, including the way we work. The current COVID-19 pandemic has changed many things about our lives, including the way we work. For many of us, remote work is nothing new. Ensure everyone is on the same page.

Work Management 92

Work Management Product Planning Tips 92

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. We all know how important and valuable our customers are, yet many organizations still struggle to effectively improve customer engagement. If you feel this is an area your organization could improve, this is your year!

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Why a presence at SXSW worked so well for Casper is because they thought about how customers could experience their products in a new, fun, and interesting way. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. TikTok was launched globally just five years ago, in the fall of 2017. It’s now predicted to have 1.8

Social Media 308

Social Media Work Management Marketing Management Media 308

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Leadspace

DECEMBER 1, 2016

Q4 can be a slow period for most B2B marketers, especially the few work weeks in December. But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. But you should also talk with your sales team about what they thought worked the best.

Tips 63

Tips Top of Funnel Account Based Marketing Lead Scoring 63

ViewPoint

NOVEMBER 17, 2017

The age-old issue of how Sales and Marketing work together (or not) is still on the table. While everyone agrees the two organizations must be in sync to meet revenue goals and scale, the finger pointing continues.

Conversion 120

Conversion Work Management Sales Qualified Leads Inbound Marketing 120

Televerde

JUNE 28, 2018

For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. Social network companies have been working diligently to keep users informed about their privacy rights. The post 5 Spot-on 2017 Social Media Predictions appeared first on Televerde.

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. (Originally published on LinkedIn Pulse ).

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Marketing Insider Group

MARCH 28, 2023

You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Work across channels. Get organized. For your business to make any progress, you must be organized across multiple levels of your operations. Work across channels. Pinpoint your ideal customers. Offer incentives. Let’s dive in!

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224