KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. We had to develop and re-organize my keyword match types and the negatives keywords associated with them. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Digital in 2017: A Global Overview. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

B2B Marketing 238

B2B Marketing Content Marketing B2B Advertising Benchmark 238

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations. – 12:10 p.m., – 12:10 p.m.,

SMB 166

SMB Case Study Case Studies CMO 166

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. The post Adopting a Self-Service Sales Model in Your Organization appeared first on Annuitas.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

KoMarketing Associates

OCTOBER 31, 2017

#SEOnightmares is sure to be a big hit again this year with everyone sharing their best horror stories of 2017. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). What a treat AMP has been in 2017! Early adopters in 2016 definitely reaped traffic rewards in 2017.

SEO 120

SEO CMS Development PageRank Tagging 120

Webbiquity

JUNE 6, 2017

People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. So it seems as though in 2017, standing out means paying up. But reach has certainly been curtailed. But the time attention of prospective content consumers is limited. And scarcity increases cost.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! Happy 2018 to all. Like this post?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

APRIL 24, 2017

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 13% of larger companies only do organic social media.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

KoMarketing Associates

JUNE 29, 2017

SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study. obligatory Rock reference of 2017). Meaning, in order to be successful in 2017, an integrated approach to site optimization between SEO, other digital stakeholders, and subject matter experts must occur.

SEO 0

SEO Guidelines PR Studies 0

Webbiquity

MARCH 3, 2017

What does link building really mean in 2017? This means that websites need to be much more vigilant in their approach to link building, avoiding penalties, and organically and ethically growing brand awareness and therefore page rank. Link building tactics to avoid in 2017. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Kaon

DECEMBER 26, 2017

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. How do you develop the best mobile application to achieve your organization’s sales goals? 3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

MARCH 28, 2017

They want YOU to be thought leaders that help them achieve success and make them look like champions within their organizations. 2017 , Kaon Interactive , virtual reality. Don’t hide new technologies and innovations away from your customers that will inevitably enhance their overall business. Overall, ExhibitorLive was great!

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. Organizations serious about content marketing will use proprietary data to tell compelling stories, relying on internal data scientists and analysts to support content initiatives. Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Onalytica B2B

OCTOBER 11, 2018

What is a connected Organization and Employee-Led Buyer Journey? © 2017 Onalytica Ltd. Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey appeared first on onalytica. What does the Employee Advocacy guide cover? The Four Stages to Employee Advocacy. The Integrated Model Explained.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Conductor

MARCH 8, 2022

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. For example, she helped increase Celebrity Cruise’s organic traffic by 198% through high-quality content marketing and rigorous backlinking campaigns. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. HIMSS 2017 – Feb 19th & 20th. If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Organic traffic is on the decline.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

KoMarketing Associates

FEBRUARY 2, 2017

Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

JULY 31, 2018

In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. The percentage is an increase from 44 percent in 2017. Statistics showed that 56 percent of marketers in the U.S. are leveraging video content this year, and 61 percent have plans to do so in 2019.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Contently

APRIL 19, 2017

Money is beginning to flow more to software that promises to organize, optimize, and manage a brand’s social presence. According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar !

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Your organic Facebook posts may be seen ONLY by your hardest-core followers (your most devoted fans) who have a history of reacting to and sharing your content.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ViewPoint

NOVEMBER 29, 2016

Basic, building block decisions are ceded to those in organizations (such as marketing and sales) that cannot or will not work together to align. How can you make 2017 the beginning of the era of accountability for your company? Dollars are squandered. Sales is mad. Revenue targets are missed. Don't let this happen to you.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cost per Lead 120

Influitive

FEBRUARY 8, 2017

The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area. There’s no denying that the importance of customer marketing is growing.

Budget Programs 100

Budget Programs Marketing Report Marketing Organization 100

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. KPMG: Global Automotive Executive 2017 survey.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Hubspot

MARCH 24, 2017

National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017. December 2017. March 2017. April 2017. June 2017. July 2017. July 2017. August 2017. Downloadable Holiday Calendar.

Social Media 101

Social Media Resources Media Work Management 101

EveryoneSocial

OCTOBER 11, 2017

EveryoneSocial at the CEB Sales & Marketing Summit 2017. Hope your 2017 has been a good one so far. Over 900 senior sales and marketing executives from large enterprise organizations within industries like Healthcare, Pharmaceutical, Life Sciences, Manufacturing, Technology, Communication, Insurance, and Financial Services.

Paid Search Agency 66

Paid Search Agency B2B Sales Marketing B2B Marketing 66

Sprout Social

NOVEMBER 21, 2016

To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social.

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

MarketMuse

FEBRUARY 20, 2020

This is a story about a startup in a boring industry whose organic traffic increased from 4K per month to 400K within a year. Launched in the middle of 2017, they set out to design the first truly connected sleep [.]. The post How to 100X Your Organic Traffic Using Content appeared first on MarketMuse.

Traffic 52

Traffic Organization Startups Content 52

ClickZ

AUGUST 21, 2019

Currently, just one in five organizations effectively personalize their content at scale. For instance, the Harvard Business Review reported back in 2017 that the number of people involved in a B2B decision-making unit (the team in charge of a buying decision) had climbed to just under seven.

Organization 105

Organization Personalization Effectiveness Forrester 105

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. A few things to consider when shaping a B2B event attendance strategy: Does your organization have a presence beyond basic attendance, such as speaker, booth or event sponsorship?

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Zoominfo

SEPTEMBER 30, 2020

Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” Source: ZoomInfo. Then, things took a turn. Then, things took a turn. The Fall of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. By following a few simple guidelines, you can reap the benefits of these conversations for your organization.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107