Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

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Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. To get more details and insight on our 2017 Marketing Predictions , flip through the slide deck below to access our complete summary: 2017 Marketing Predictions—Marketo from Marketo. Maybe it’s just me, but 2016 went FAST.

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Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

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Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! Sirius Decisions 2017 Summit, May 16-19 — Booth 531. See you there!

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Kapost

MAY 12, 2017

While the 2017 Marketo Marketing Nation Summit was no. The post How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit appeared first on Kapost Content Marketing Blog. Marketing conferences and buzzwords are basically BFFs. They go together like bees and honey.

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Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. Marketo Marketing Nation Summit. April 23rd – 26th, 2017. Sirius Decisions 2017 Summit.

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Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

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Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways.

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Adobe Experience Cloud Blog

DECEMBER 1, 2016

So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Have someone you hope to see on the list? Or someone we missed? Please share their name in the comments below.

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KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

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The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? What is machine learning? How does it differ from artificial intelligence?

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Allocadia

JUNE 7, 2019

Giving CMOs innovative ways to manage budgets, measure ROI, and optimize performance, the Allocadia solution squeezes value out of every last marketing dollar, and is our 2017 best-in-show award Marketing and Tech Company of the year. Analytics Company, Winner: Allocadia.

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Adobe Experience Cloud Blog

MARCH 2, 2017

For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. As you can tell, education is something we are passionate about at Marketo. In fact, we recently announced enhancements to the Marketo University curriculum.

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Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Update Your SEO Keyword Strategy for 2017. Feel free to roll your eyes at headlines declaring the death of keywords for SEO as you get your strategy updated for 2017. Keywords Rely on “User Intent”.

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Leadspace

DECEMBER 5, 2016

As noted by Engagio and Marketo Founder and ABM thought-leader Jon Miller, predictive analytics isn’t just a useful add-on for account-based everything: it’s really a necessity. The post How to Ditch the “Hype” and Achieve ABM Success in 2017 appeared first on Leadspace. Account-based everything.

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Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. Let’s keep our feet on the ground—it’s not 2019!).

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Adobe Experience Cloud Blog

OCTOBER 17, 2012

by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud.

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The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

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Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. For the first time ever, Marketo is partnering with Adweek to address MarTech’s collision with advertising technology (AdTech).

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KoMarketing Associates

APRIL 12, 2017

The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report from the Content Marketing Institute and MarketingProfs recently discovered that 53 percent of B2B enterprise marketers are extremely/very committed to content marketing. Most Effective” vs. “Least Effective” Content Marketers.

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Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest. Nothing makes us happier than happy customers.

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Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

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Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. Create standardization, or normalization, smart campaigns in Marketo or use a third-party tool such as RingLead Data Management Solutions. And only 11% expressed extreme confidence in 2018.

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InsightSquared

APRIL 12, 2018

To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

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Only B2B

NOVEMBER 26, 2019

According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. According to the 2017 Deliverability Benchmark Report by Return Path, 1 in 5 commercial emails worldwide fails to reach the intended customers. Don’t believe it? And we agree.

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Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

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Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Be sure to check out their 2017 benchmark study on content marketing. After all, how do you make sense of all “noise” with the constant deluge of new content?

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Adobe Experience Cloud Blog

DECEMBER 15, 2017

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience.

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Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

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Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: If there’s one thing Marketo does really well, it’s content. Be sure to check out their 2017 benchmark study on content marketing. After all, how do you make sense of all “noise” with the constant deluge of new content?

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KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Curated posts also do quite well.

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KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Curated posts also do quite well.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on. However, the top reason why U.S. She became a lead in our system on June 1, 2016.

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Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. Despite this, not all influencer campaigns are created equal. I’d love to hear more in the comments below.

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Adobe Experience Cloud Blog

JANUARY 31, 2017

When I started at Marketo last fall, I was excited to see how data-driven this company is. 2017 Marketing Benchmark Report–North America . 2017 Marketing Benchmark Report–North America . Report] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Adrienne Whitten I love data.

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