KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. To capture the lead, send users to a landing page with additional webcast details and a registration form. Facebook’s current 2.07 View the full ad on AdEspresso. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Metadata

NOVEMBER 16, 2017

Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. Let’s consider this example: You work in the marketing department of a B2B SaaS lead generation company. Do SEM Research.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

SWZD

JANUARY 15, 2018

Social media and lead generation: two worlds that were not traditionally associated with each other. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion.

Demand Generation 54

Demand Generation Social Media Demand Planning 54

Directive Agency

JUNE 23, 2017

Capterra is a great lead generator for many of our B2B clients. Depending on which your campaign prioritizes, your budget get favor either demand gen or lead gen. #7: To maximize your ROI, you only want to pay for those listings that are generating high quality leads for your pipeline. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

SWZD

JANUARY 14, 2018

Social media and lead generation: two worlds that were not traditionally associated with each other. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. lunch & learn in June. Her solution?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Webbiquity

SEPTEMBER 19, 2023

While Microsoft has made some improvements (such as more granular targeting) to LinkedIn since acquiring the platform in 2017, it hasn’t updated the advertising interface, which can seem counterintuitive and confusing to new users. This video explains more about using LinkedIn Lead Gen forms: ? Here’s how.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Oktopost

JULY 12, 2021

Capturing potential clients’ attention and keeping it is a strategic dance of accurately timed, designed, and placed content summed up in one term – lead generation. . Lead generation is also the greatest challenge to 61% of marketers , who struggle to generate consistent and high-quality traffic and leads.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

ClearVoice

MARCH 8, 2022

From a content perspective, Heidi has outlined her expertise by authoring blogs and contributing to thought-leadership books, such as ‘Clear and Complete Guide to ABM Analytics’ and the ‘Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email.’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Sharpspring

OCTOBER 30, 2017

The 2017 State of Inbound Report found that 63% of marketers believe generating traffic and leads to be their primary challenge. From list building to engagement to lead generation, we’ll discuss key ways to enhance your brand’s content marketing strategy. 2 Empower Lead Gen with Gated Content.

Automation 45

Automation Tips Content Marketing Marketing Automation Services 45

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. Try out different headlines or copy, swap out the hero image, tweak the offer, strip down lead gen forms, and more. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

SnapApp

OCTOBER 18, 2016

Lead generation and sales are the most important goals for B2B content marketers. Lead generation is the key objective for content marketing in 2016. I think companies are going to put heavy thought into their content strategy layers in 2017,” she said. Lead Gen is extremely important for both teams.

Top of Funnel 48

Top of Funnel Campaigns Marketing Budget Allocation 48

Adobe Experience Cloud Blog

JUNE 23, 2014

Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation. Design A Content Experience Optimized for Lead Gen.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

Terminus

MAY 24, 2017

If your company’s CEO still wants to see the number of leads generated thinking it will lead to revenue, then it’s time for a wakeup call. For decades, B2B SaaS industry leaders have been misguided in their view of marketing as a lead gen machine. Why It’s Up to CEOs to Pave the Way with ABM.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. Sponsored Content Lead Generation Guide. All About LinkedIn Lead Gen Forms.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Lead Generation: 79%.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. And you may need lead gen and sales metrics (like cost per lead and cost per sale or ROI) for those two goals. . Branch | Demand Generation Manager. . . Tamara (Schroeder) Marx.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 5, 2019

During the 2017 holiday season, the jewelry company Pandora wanted to boost brand awareness in the German market. As an added bonus, the video also boosted Tomcat's Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes Lions awards. Facebook Lead Gen Case Study: Major Impact Media.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

SnapApp

MAY 22, 2018

Demand Gen Statistics. Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 70% of marketers say their demand gen budgets will increase, and 34% say their spending will grow by more than 20%. 2018 Demand Gen Benchmark Survey ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

Take a look at the hard numbers around trends for demand gen in 2018 and find out what you need to be thinking about in the months ahead. Demand Gen Statistics. Converting leads to customers was the top marketing priority for 70% of organizations in 2017. 2018 Demand Gen Benchmark Survey ). Brighttalk ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. Lead generation: Trying to simply find people interested in or somewhat curious about your brand? Set a lead gen goal.

Paid Search Agency 141

Paid Search Agency Advertisements Advertising Ads 141

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Enter 2017 Prepared. Content Marketing Institute. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Directive Agency

MAY 26, 2017

.” Which isn’t going to make demand generation any easier for you. We rebranded our entire online presence and niched our business towards B2B about two months ago (March, 2017). To make sure that you don’t have to wait as long, here are five demand gen best practices we’ve grown to embrace.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . The top three goals of content marketing are lead generation (59%), thought leadership/market education (43%), and brand awareness (40%) - LinkedIn Technology Marketing Community. . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

NOVEMBER 2, 2017

However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . And now a B2B buyer persona for targeted lead generation: . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

EveryoneSocial

AUGUST 2, 2017

Sales teams use Salesforce to do everything from managing their leads, tracking opportunities created, sales funnels, reports, sales conversations, etc. Pretty much anything you need to do to manage your prospects and leads. As of 2017, this is without a doubt the most popular and heavily used software for sales. Clearslide.

B2B Sales 84

B2B Sales Top of Funnel Tools Work Management 84

Unbounce

APRIL 17, 2019

Very rarely do people head to social just to shop, which is why the average conversion rate is so low compared to other referral sources: Data based on $1 billion in sales over Black Friday and Cyber Monday 2017 (via Smart Insights ). Social media users have low purchase intent. They’re looking for a distraction, not a new widget.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Do: Take a Second (and Third) Look at Mobile Marketing.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Artificial intelligence/ machine learning. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Now, let’s take a look at how lead generation works.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

Albacross

MAY 22, 2019

Check out: How to Master Lead Generation. If you’re considering buying expensive B2B tools or paying for B2B lead generation services, we recommend that you try Albacross first, and see if it serves your needs. Well, if you don’t do this, you could be missing out on a ton of lead generation opportunities.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Rollworks

JUNE 3, 2018

For example, when marketing is measured solely by the number of leads generated, it incentivizes them to focus on quantity, not quality. If this is how you measure results, then disqualifying leads would cause them to report worse metrics even though it would be in the best interest of the company to do so.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Demand Gen / Lead Gen. Top Marketing Blogs to Watch in 2017 (and Beyond). #1.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Full Circle University SEO Series: Defining B2B Lead Generation. Get Real” About Martech: Takeaways from MarTech SF 2017.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98