QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

SocialPilot

FEBRUARY 9, 2024

Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

NOVEMBER 28, 2018

The concept of targeted automobile advertising started to gain momentum with GM’s radio-tracking initiative in late 2017. And it’s likely that we’ll eventually accept that the same technology placed in cars will eventually track keywords, radio stations and location data. Targeted Automobile Advertising and PPC: A New Opportunity.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

QuanticMind

JANUARY 15, 2019

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. Your program might contain hundreds of campaigns, with thousands of ad groups, and tens of thousands of keywords or product groups. But where do you even start?

PPC 40

PPC ROAS Paid Search Agency CPC 40

QuanticMind

MAY 20, 2019

In the summer of 2017 when we were in Portland, Oregon for a vacation (yeah, weird Portland), we tried Salt and Straw and for some reason, that Ice Cream experience stuck with my kids. That got me thinking creatively about how we manage our keywords. This eBook – SEM Optimization Techniques: Are You Overpaying Google?

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Circle Studio

NOVEMBER 24, 2020

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. SEO and SEM. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. SMX Advanced 2017, Day 1. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. According to LinkedIn’s 2017 U.S. Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. 8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

QuanticMind

MAY 7, 2019

Whether your PPC program targets users in many countries or is solely domestic, how to best optimize toward a bilingual or multilingual audience is an often overlooked question. According to the US Census Bureau’s 2017 American Community Survey , 21.6% Keyword Choice: Lost in Translation.

Landing Pages 40

Landing Pages Paid Search Agency Advertising Funnels Keywords 40

QuanticMind

MARCH 7, 2017

Instead, predictive advertising management helps marketing teams get past this morass of keywords, individual campaign budgets and highly specific key performance indicators (KPIs) and reclaim the mantle of being marketing strategists. See more recent search marketing insights by checking session recaps from the SEM PDX Engage 2017 event.).

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40

QuanticMind

SEPTEMBER 13, 2017

And what PPC advertising strategies will they use tomorrow? Join us at SMX East 2017 in NYC on October 24-26 at Booth #319 to discuss the latest best practices for search engine marketing and get 10% off registration with our promo code below. SMX East 2017 will be in NYC on October 24-26. Automation and SEM.

Paid Search Agency 40

Paid Search Agency PPC Advertisements Advertising 40

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Read about why PPC experts sometimes use this strategy here. It’s 2015.

PPC 111

PPC Practices SEM Best Practices 111

QuanticMind

MARCH 23, 2017

Day 3 of #SMX West brings with it new tactics for audience targeting, insights on PPC for brands and important reminders on testing best practices. SMX West 2017, Day 3. When combined with keyword intent, this can be a powerful user targeting tool. How Brands Test Their PPC Ads. pictured: @michellemsem ).

PPC 40

PPC Optimization Paid Search Agency Funnel Advertising 40

QuanticMind

MARCH 22, 2017

SMX West 2017, Day 2. DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Martech Advisor

MARCH 30, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Keyword research and the keyword match types. Search Engine Journal (SEJ) released SEO for Beginners in 2017 in partnership with DeepCrawl, The HOTH, and SEO PowerSuite. Google AdWords could be a mystery if you’re new to it. Ad extensions.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Brightedge

JANUARY 13, 2020

By Ryan Deiss and Russ Hennesberry, 2017. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Keyword and Match Types.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

SmartBug Media

MARCH 25, 2019

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. How to Organize a Successful PPC Audit. More Resources for Online Advertising and PPC: 36.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

QuanticMind

SEPTEMBER 14, 2018

The story of automated bidding in general begins in the early 2000s, back during the dawn of what would eventually become known as pay-per-click (PPC advertising). million combinations of bid adjustments for each keyword, but also set the platform to maximize profit or revenue capacity. The Rise of Automated Bidding: In the Beginning.

Cost per Acquisition 44

Cost per Acquisition Automation Cost Per Click CPC 44

QuanticMind

DECEMBER 11, 2019

From advising on general PPC strategy to sharing specific machine learning techniques, this team provides strategic and hands-on help to all types of SEM programs. Who Should Read: Even if you don’t work in health insurance this is a good read to see how NLP can positively impact an SEM program. By Tara Lee, Account Director.

SEM 10

SEM Budget Programs Allocation PPC 10

Parse.ly

JANUARY 19, 2022

SEO and SEM blogs. Main contributor Michael Brenner was named one of the Top CMO Influencers by Forbes in 2017. . SEO and SEM blogs. What’s content marketing without search engine optimization (SEO) and search engine marketing (SEM)? This all-in-one marketing solution boasts an extensive blog to aid your SEM efforts.

Paid Search Agency 52

Paid Search Agency Enterprise Management SEM Content Marketing 52

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. SMX East 2017, Day 2. QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. Artificial Intelligence Ain’t Art. Featuring: @MerryMorud.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40