Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Paid Content 111

Paid Content Enterprise Management Communities Work Management 111

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics. Twitter Statistics. LinkedIn Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 Tweets that included #ico, the most popular hashtag, had an average of 19.8 crowdfunding.

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

Hubspot

MARCH 24, 2017

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). National & Global Holiday Calendar: 2017-2018. March 2017. April 2017.

Social Media 101

Social Media Resources Media Work Management 101

Sprout Social

APRIL 30, 2017

Wednesday, May 24: Engaging & Growing an Audience With Hashtags. Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags. We’ll discuss all things hashtag from analytics to the difference between branded and community hashtags.

Word of Mouth 77

Word of Mouth Social Media Google Consulting 77

Sprout Social

JANUARY 3, 2017

Cheers to 2017! Simply follow the hashtag every Wednesday from 2—3 p.m. January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. Sprout Product Focus: Social CRM.

Allocation 63

Allocation Communities CRM Social Media 63

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Use Targeted Social Media Ads.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

MAY 18, 2021

The exodus ticked up in 2015 and began to accelerate in 2017. 4/15 #digitalmarketing #influencermarketing #b2b #contentmarketing #SEO #PPC #hashtags. Second, as noted in this post on how B2B marketing on Twitter is changing , B2B SaaS companies are abandoning the platform at a geometrically increasing rate. ” — Voltaire.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017. Deloitte: 2017 oil and gas industry executive survey.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Directive Agency

JUNE 2, 2017

8 B2B Marketing Conferences to Remember in 2017. B2B Conference #1: Ignite 2017 (B2B Market Summit). B2B Conference #1: Ignite 2017 (B2B Market Summit). Start Date: June 22, 2017. Start Date: July 17, 2017. Start Date: August 22, 2017. Start Date: September 5, 2017. Start Date: September 25, 2017.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Contently

OCTOBER 4, 2018

According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas. Still, dismissing the platform outright is a misguided mindset, according to AdWeek’s Dan Tynan , who declared it “the Facebook of B2B marketing” in 2017.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

OCTOBER 10, 2016

7 out of 10 Hashtags on Instagram Are Branded. Could you imagine the state of social media marketing without hashtags? Not only do hashtags help social media users organize and categorize content, but they’re also one of the driving forces behind some of today’s best marketing campaigns. hashtags per brand post.

Stats 112

Stats Social Media User-Generated Content Acquisitions 112

Brandwatch Marketing

JANUARY 7, 2019

In 2017, it was estimated Instagram would reach nearly $4bn in revenue. By 2017, this is predicted to rise to 70.7%. Posts with at least one hashtag gain 12.6% 70% of the most used hashtags are branded. There are now over 1m advertisers on the platform. Instagram financial statistics. bw_also_like id=”70761″].

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand. nintendoswitch.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

MARCH 8, 2018

In fact, 2017 saw 36% of marketers invest £3,598.80 (less than $5,000) in influencer marketing. Other strategies to find influencers include: Use hashtags – Hashtags are a valuable tool to find influencers who are operating within your target demographic and industry. and £35,988.50 ($25,000 to $50,000) for similar campaigns.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Content Standard

OCTOBER 12, 2016

So, to show how an influencer campaign is connected with sales, companies can track the virality of a campaign hashtag over time and compare it to sales of the product associated with that campaign, according to Talkwalker. Set yourself up to prove influencer ROI, so you can spend 2017 amplifying the results of your content strategy tenfold.

ROI 40

ROI Long Tail Marketing Marketing & Strategy Paid Search Agency 40

Convince & Convert

DECEMBER 5, 2017

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. The effort is called Force Of Nature : It tells the stories of women outdoors, features female-oriented adventure gear, and of course, boasts a hashtag. Consistent Brand Voice.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post? Their posts had a branded hashtag and content like this: What’s great about this post?

Social Media 92

Social Media Media Marketing & Strategy Paid Search Agency 92

Sprout Social

MAY 9, 2017

Most Engaged Hashtags. What this metric tells you: Which hashtags you should use. Hashtags and Instagram go together like peanut butter and jelly. Not only do Instagram posts with hashtags get more engagement, but hashtags also make your posts more discoverable. The problem could be your hashtags.

Social Media 109

Social Media Keywords Paid Search Agency Facebook 109

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Sprout Social

MARCH 3, 2017

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. — walter vinci (@waltervinci) March 1, 2017. — Jeff Higgins (@AnnaMariaSocial) March 1, 2017. — Breonna Bergstrom (@bmbergstrom161) March 1, 2017. — Brad Lovett (@Brad_Lovett) March 1, 2017.

Social Media 83

Social Media Media Keywords Social Networks 83

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Watch when these searches start and then start optimize for 2017.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Sprout Social

APRIL 14, 2017

Depending on your industry, look into LinkedIn or Facebook groups, specific hashtags or Twitter chats in order to start growing your network. — Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. SproutChat.

Personalization 55

Personalization VALS Brand Identity Branding 55

Stevens & Tate

JULY 4, 2022

million in revenue by the end of 2017. Additionally, Daniliuk posted with the brand’s trademark hashtag, #OdysseysAwait which increased engagement even more. . Additionally, this campaign enabled Naked Juice to position itself as more of a “premium juice” brand. Following the success of the campaign, the company made $57.4

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Hubspot

JUNE 13, 2017

Check it out: Internet Trends 2017 Report from. Take a look: Internet Trends 2017 Report from. Small business owners on Instagram post content using the hashtag #TheUPSStoreCustomer , which The UPS Store then shares to its own account, like so: With materials sourced only in the U.S., Why User-Generated Content?

User-Generated Content 77

User-Generated Content Campaigns Generation Best Practices 77

Hubspot

APRIL 1, 2020

With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline. Secret dissolved in 2015 and YikYak shut down in 2017. In 2017 the app had to lay off 20% of its employees to save the company. October 16, 2019.

Social Media 95

Social Media Social Marketing Planning Media 95

Hubspot

SEPTEMBER 11, 2018

Use hashtags and geotags. Use Hashtags and Geotags. Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement. It's critical you choose hashtags that aren't too broad.

Tagging 101

Tagging Demographics Trust Marketing Press 101

KoMarketing Associates

OCTOBER 19, 2017

Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. Intel is very good at using hashtag campaigns to focus on specific themes. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic. Intel Software Developer Zone.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Hubspot

JANUARY 10, 2017

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Like Instagram and Twitter, Snapchat works with hashtags. Research your personas to find the hashtags that will get your Snapchat content found by them. Video Goes Big and Goes Live. People watch more content online. Keep in Mind.

Education 28

Education WOMM Trends Planning 28

Content Marketing Institute

FEBRUARY 14, 2018

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Hashtags, original ‘Googler,’ and traveling content. Here are a few of my favorite hashtags, promotions, and events: #bookfacefriday. Michael Hong (@PotomacFan) May 9, 2017. Subway Library. Live events at Library of Congress.

Content 104

Content Paid Search Agency Social Media Communities 104

Hubspot

MAY 15, 2017

When you’re composing copy for tweets, remember that hashtags are an effective way to indicate and summarize what your message is about. But exercise some restraint with hashtags, and make sure the text that accompanies them comprises the majority of the tweet. May 9, 2017. 3) LinkedIn. Source: Social Fresh. 5) Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Use hashtags to spread the word. Hashtags go hand in hand with more social shares. Not all viral marketing campaigns are controversial, but they tend to be out of left field.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% A post shared by Shawn Walters (@lifeandmylens) on Apr 10, 2017 at 11:52am PDT. Sprout’s Instagram competitive reporting features allow you to stack your brand up against a competitor to see hashtags, posting habits and what works best between brands. Use Instagram Hashtags.

Planning 70

Planning Paid Search Agency Budget Programs Communities 70

Hubspot

NOVEMBER 30, 2017

The 2017 spot follows a similar formula: a little boy befriends the delightful, non-scary monster under his bed, and spends his nights playing with him. That's pretty much the plot of Debenhams's Christmas ad, a modern day retelling of the classic fairytale featuring hashtags and a voice-over by Ewan McGregor. 5) Heathrow.

Paid Search Agency 154

Paid Search Agency Ads Business Best Practices 154