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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Originally published on June 7, 2017, by Bettina Specht. These filters are looking at a combination of engagement, reputation, authentication, formatting, and content and word triggers. Litmus Spam Testing checks your email against the following placement filters: AOL Mail. Freenet.de. Office 365. Score filters. TRY FOR FREE.

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Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. But just a few months later, The Martech 5000 doesn’t seem that surprising any more.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Originally published on June 7, 2017, by Bettina Specht. These filters are looking at a combination of engagement, reputation, authentication, formatting, and content and word triggers. Litmus Spam Testing checks your email against the following placement filters: AOL Mail. Freenet.de. Office 365. Score filters. TRY FOR FREE.

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The Future is Now at Oracle Marketing Cloud

SWZD

Oracle’s total revenue for Fiscal 2017 was $37.7 He said that the person who probably impacted his career the most was the recently retired CEO of GoDaddy , Blake Irving , who Shashi reported to at Yahoo for several years. The Oracle Marketing Cloud is a component of the larger Oracle CX Cloud.

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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. — Martha Stewart (@MarthaStewart) June 1, 2017. A classic example of this is Gawker’s 2011 story on Bob Parsons, the founder and former CEO of GoDaddy. Screenshots taken June 2017.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

His work has allowed him to work with large and famous brands such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and a slew of others. In 2017, she co-founded Mantis Research, an organization that helps marketers conduct and gather research to use in their marketing efforts. Find her on Twitter & LinkedIn.