Contently

NOVEMBER 3, 2017

Between wacko despots, natural disasters, human-caused tragedies, and political divisiveness, 2017 has been a pretty bad year for a lot of people. Empathy is everything when it comes to friendship—maybe it should also be everything when it comes to marketing. So I’ve been thinking a lot about empathy and how brands can be better at it.

Work Management 166

Work Management Marketing Management Advertising Agencies Case Studies 166

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Hubspot

JANUARY 31, 2019

In 2017, Immersion Neuroscience developed the INBand, an armband that can measure your brain’s oxytocin levels by tracking the cadence of your Vagus -- a nerve that controls your heartbeat.

Lead Ranking 100

Lead Ranking Lead Scoring Paid Search Agency Marketing Analytics Tools 100

Content Standard

JANUARY 25, 2018

Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Investing in the right social media monitoring tools for social team will allow brands to gather more information more efficiently, which in turn can help cut spend on focus groups, outside research, and other additional costs.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

Content Marketing Institute

DECEMBER 17, 2018

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Start a focus group. Grow with Google launched in October 2017. Source: Nielsen ). Source: University of Georgia ). Click To Tweet.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Content Standard

MAY 12, 2021

As McKinsey & Company summed up in 2017: “Consumer packaged goods, which were once purchased almost exclusively in stores, have moved into the ‘digital battleground.'” It just took significant staff resources and enough lead time to generate momentum. The entire landscape has changed.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. In 2021, social media was the most profitable way for scammers to reach people—so much so that from 2017 to 2021, reports of fraud on social soared 1,800%. Ability to crowdsource. Limit the third-party sources you give access to. Scams are prevalent.

Social Media 140

Social Media Media Privacy Transparency 140

Contently

MAY 3, 2017

In 2017, the parallels between running for office and running a tech company are awfully blurry. Sitting at a table surrounded by police officers to discuss how to better connect with a community.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Hubspot

OCTOBER 2, 2019

After extensive market research, including focus groups and analyzing the data, you've noticed something startling -- your customers (or competitors) aren't who you thought they were. If you're on the fence, you can hold focus groups to see if the slogan is really resonating. Reestablish your brand's audience and market.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Content Standard

FEBRUARY 15, 2019

In 2017 research , global management consulting firm Accenture found that when customers are unhappy, they’re much quicker to act: half quit doing business with a company immediately after a bad sales or marketing experience, while 25 percent took to social media to voice their displeasure.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

chiefmartech

SEPTEMBER 26, 2017

Introducing the Blockchain Marketing Technology Landscape (2017) , the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies. Old-school focus groups and surveys are ineffective. Blockchain Martech Is Already Underway. Market Research. But what about a prediction market? Thanks, Jeremy!

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

ClearVoice

JANUARY 16, 2020

A lesson in good marketing practices from bad mattress marketing: Back in 2017 there was a huge story brewing online about internet mattress retailers. These are the key points to crafting a really great buyer's guide — understanding not only your audience, but your product as well. marketing Click To Tweet.

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Content Marketing Institute

JUNE 27, 2018

While criticized for its auto-posting tactics (theoretically, a user can tweet about an article without ever reading it), Triberr remains a premier method of exchanging ideas and accolades in a professionally focused group. Use @Triberr to exchange ideas & accolades in a professionally focused group. Click to enlarge.

Curation 111

Curation Tools Enterprise Management Content 111

Buffer

JANUARY 2, 2019

Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Instagram Stories ads, for example, have been around since 2017. Brian : Content should feel like something coming from your friends. We wanted to give you a few tips on creating better ads.

Social Media 111

Social Media Trends Marketing AI Media 111

Contently

NOVEMBER 10, 2017

” According to a 2017 survey by Clutch , only 10 percent of companies say “understanding customer sentiment” is a primary objective of their social listening strategies, yet this is a very useful way to get actionable insights. Focus groups are great and all, but participants may be eager to make moderators happy.

Paid Search Agency 150

Paid Search Agency Work Management Marketing Management Advertising Agencies 150

Content Marketing Institute

MARCH 28, 2018

personal interviews, focus groups) or perhaps a quantitative study (e.g., Editor’s note: This article is based in part on a presentation CMI Research Consultant Nancy Reese and I developed and presented at Content Marketing World 2017. Qualitative research (e.g., Do you have the resources? Let us know in the comments.

Research 98

Research Budget Programs Work Management Marketing Management 98

Convert

OCTOBER 27, 2021

In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? The result? Here’s how.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

APRIL 22, 2020

Once upon a time (in 2017), HubSpot’s blog hit a massive traffic plateau. To win the content marketing game, brands need to focus more on optimized, personalized and influencer activated content experiences" — Lee Odden, CEO at TopRank Marketing. 2) Will you continue — or begin — this worthwhile investment in 2020?

Hubspot 94

Hubspot Work Management Marketing Management SERP 94

Content Marketing Institute

OCTOBER 23, 2018

A 2017 Salesforce report, Trends in Customer Trust , supports this assumption, finding that among millennials and Gen Z 91% are more likely to trust companies with their personal information if they receive a clear explanation on how its use will deliver a better experience.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Biznology

OCTOBER 10, 2017

But it’s starting not to feel that way in any year, to say nothing of 2017. The ads for PepsiMax by BBDO Düsseldorf were focus-grouped to a very specific European sports demographic. Keith Boykin (@keithboykin) October 8, 2017. Dove (@Dove) October 7, 2017. Habeeb Akande (@Habeeb_Akande) October 8, 2017.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Single Grain

AUGUST 9, 2019

Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost. Dive Deeper: Top 10 User & Customer Feedback Tools to Improve Conversion.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102