markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. Have you looked at your lead management approach from the perspective of customer experience? January is a time for new beginnings. The list starts at number 10 moving up. #10:

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Kaon

MARCH 1, 2017

Create authentic AR and VR experiences that are relevant to real-world B2B environments. Stop by Booth #1666 at EXHIBITORLIVE to experience these 3D Augmented Reality and Virtual Reality product demonstrations ! Contact us today to learn about these exciting new features added to our High Velocity Marketing Platform!

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Webbiquity

APRIL 11, 2019

In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences. They can collect feedback in ways that don’t damage the customer experience. Why opt for Conversational AI? per Gartner. How does it work?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

KoMarketing Associates

DECEMBER 21, 2017

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. This article reminds us of the importance of balance between numbers and the human experience in SEO and link building. From Anastasia Warren : Why Real Human Users Are the Key to the Best Links for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 5, 2017

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. 360-Degree Photo and Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. I also had an interesting, and probably somewhat unique experience since I traveled with 39 (yes, 39), coworkers. Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

KoMarketing Associates

JANUARY 17, 2018

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. When asked “How important is it that customers have a cohesive omnichannel experience to your business in your industry,” the majority of marketers (36.36

Planning 206

Planning CMO Paid Search Agency Customer Surveys 206

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

Influitive

NOVEMBER 27, 2017

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.

Activities 133

Activities Conference Marketing & Strategy Marketing 133

Savanta

FEBRUARY 27, 2017

Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem. So one’s personal experience clearly plays a massive role in shaping brand perceptions. empathy); excitement (e.g.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

Savanta

FEBRUARY 27, 2017

Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem. So one’s personal experience clearly plays a massive role in shaping brand perceptions. empathy); excitement (e.g.

Business 120

Business Differentiation B2B Marketing Trust Marketing 120

KoMarketing Associates

JANUARY 24, 2018

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences. However, personalization still means different things to different customers.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

KoMarketing Associates

JUNE 29, 2017

SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study. obligatory Rock reference of 2017). The functionality and experience to users. Experience. Combining the subject matter knowledge and site experience will meet the objectives of EAT.

SEO 0

SEO Guidelines PR Studies 0

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. It’s the post-sale experience where success lies.”. The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology. Top 10 lists are everywhere this year. Hats off: Marketo is well-established there now.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Kaon

MARCH 28, 2017

Augmented reality and virtual reality were prevalent at numerous booths at ExhibitorLive and there was an excitement and collaboration that was shared between these vendors, stopping by each others booths to experience demonstrations and trying new AR wearable’s (Google Hallo Lens), AR devices (Lenovo Phab 2) and VR hardware (Oculus Rift/Samsung).

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Influitive

DECEMBER 8, 2017

Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. You can see the complete list of winners here.

Order 124

Order Best Practices Marketing Content Marketing 124

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

Biznology

JANUARY 19, 2017

At the start of 2017, 70% of U.S. To achieve mobile marketing success in 2017, we must adopt strategies that focus on the user experience. To achieve mobile marketing success in 2017, we must adopt strategies that focus on the user experience. will come out ahead in 2017. Moving away from written content.

Mobile Marketing 80

Mobile Marketing Marketing Automation Services Paid Search Agency Top of Funnel 80

33Across

SEPTEMBER 19, 2017

Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant. The post DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience appeared first on 33Across. Bratwurst, beer, and even tattoos being done onsite.

Ads 48

Ads 48

LeadSquared

JULY 21, 2017

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! Try it yourself. Sign up for a 14-day free trial here.

Marketing Automation Services 52

Marketing Automation Services Comparison CRM Marketing Automation 52

Contently

APRIL 19, 2017

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. Sprinklr, perhaps the biggest player, recently rebranded itself as a “customer experience cloud.”

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

JULY 2, 2018

The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience. Approximately 91 percent of marketers increased their understanding of audiences with this information, and 87 percent created a positive customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. What type of user experience are these content assets offering?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

MARCH 5, 2019

Personalizing content through the use of MarTech has been shown to enhance the customer experience, but new research indicates that marketers are still missing the mark. This is despite the fact that 87 percent of marketers say they are delivering engaging customer experiences through resources, such as MarTech.

Marketing Report 120

Marketing Report Personalization CMO Gartner 120

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. The “2017 Video in Business Benchmark Report” from Vidyard suggests that the average retention rate of personalized videos is 35 percent higher than non-personalized videos.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Ad Frequency 136

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Live and vicarious experiences will increase.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Contently

DECEMBER 28, 2016

In 2017, 39 percent of brands plan to increase this investment, making it that much harder to separate yourself and drive ROI. As companies prepare to kick off their content programs in 2017, it’s important to look at the strategic levers that could impact their investments. This doesn’t mean you should abandon blog posts.

Marketing Budget 118

Marketing Budget Marketing Budget Creation Webinar Metrics Marketing & Strategy 118

chiefmartech

MAY 10, 2017

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG. Marketing Technology Landscape Supergraphic (2017) — 61.2MB hi-res PDF.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 24, 2017

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. , my favorite part is that no matter what stage you are in your career, you will walk away with more knowledge that you arrived with.

Advertising Agencies 118

Advertising Agencies Marketing Automation Services Marketo Storytelling 118