Four Predictions About the State of SEO in 2017


As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 Guest post by Nathan Elly. The new year is well underway.

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Five Surprising Findings from the 2017 Marketing Strategy Report


CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. When in doubt, experiment. There are other surprises as well in the State of Marketing Strategy Report 2017. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.

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Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017


Create authentic AR and VR experiences that are relevant to real-world B2B environments. Stop by Booth #1666 at EXHIBITORLIVE to experience these 3D Augmented Reality and Virtual Reality product demonstrations !

5 Ways You May Be Damaging Your Candidate Experience

B2B PR Sense

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. News Recruitment Marketing Trends candidate experience hiring Recruiting recruiting best practices Vishal Amberkar

The Best Event Marketing Ideas From 2017

Marketing Insider Group

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Digital in 2017: A Global Overview. Do Links Still Matter for SEO in 2017. This article reminds us of the importance of balance between numbers and the human experience in SEO and link building. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post. Let us know your favorite content from 2017!

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EXHIBITORLIVE! 2017 is Over, Now What?


What I learned at ExhibitorLive is that there is a perception that once you’ve tried one AR or VR experience, you’ve tried them all. Each experience was truly unique and tailored to create an engaging story. 2017 , Kaon Interactive , virtual reality.

What Steve Jobs Can Teach Us about Marketing in 2017


Focus on experience. At the heart of this type of conversion is the creation of better user experiences. Focus on the omni-channel experiences so that regardless of which channel customers use to interact, the brand messaging and experience will be the same. Focusing on the customer experience requires maximum flexibility on the part of marketers. Be willing to make changes at a moment’s notice in order to optimize the experience.

KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 30 SEO Best Practices for B2B Organizations in 2017.

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Businesses Investing More in UX to Enhance Customer Experience in 2017

KoMarketing Associates

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. Understanding What Makes a Positive Customer Experience.

5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). She started her blog Engage Weddings in August 2017 to help people getting married discover local wedding suppliers. Inspired Life in Greece – Dena Argyropoulou (September 2017). Levels of Gray – Kenobi Pollard (December 2017).

Four Data-Driven Metrics for Managing Your Customer Experience


Take customer experience, for example. While it may be a stretch to find one number that summarizes the totality of your customers’ experience, that doesn’t mean you can’t use data at some level to guide business decisions about your customer lifecycle. Guest post by Josh Brown.

Empathy, Web & People: Improving The B2B Customer Experience

B2B Lead Generation

As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same day delivery, and improved e-commerce experiences. Given that we want this as consumers, it makes sense that when we move into our professional worlds, we want to work with and buy from companies that have the same kind of focus on customer experience. Improve The Web Experience.

Video Marketing: The Savvy Strategy for 2017


In fact, some say that 2017 will be the year of video marketing. This medium is helping them to not only sell products and services, but also to experience greater growth. Marketers who watch, study, and explore this new medium may experience early adopter benefits.

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How Can Brands Deliver Robust Customer Experiences?

Modern Marketing

According to a study by Walker , customer experience will be the key differentiator for consumers by the year 2020. Most of us have had an experience of recognizing an astoundingly beautiful restaurant only to be surprised by a service faux pas whilst dining. Customer Experience

3 Reasons to Attend Modern Marketing Experience 2017

Modern Marketing

Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. Select your experience based on topics relevant to your interests. Maximize your experience with an invigorating performance!

3 Reasons You Should Be Using VoC to Enhance Customer Experience


1) Companies Compete With Customer Experience. Many businesses have come to grips with this reality, and the vast majority of companies believe that competition is now waged primarily on the battlefield of customer experience. Guest post by Brooke Cade.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

How Data Will Change Marketing in 2017

Modern Marketing

With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. In return, marketing will reap the benefits of these enhanced customer experiences that occur with more relevant content.

6 Things to Consider When Creating Your 2017 Marketing Plan


While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. These questions aren’t going to give you specifics about what your 2017 plan should entail, but it will give you a good grasp on what is attainable, and where your efforts for the coming year should be focused. .

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Branding as a Framework for Customer Experience Management

Modern Marketing

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. Much of the discussion around managing experience centers around two practice fields: 1) User Experience Design.

Connected consumption is the new customer experience (CX)


Connected user experiences will be tomorrow’s marketing. A company’s brand will be the always-on journey it delivers—the kind of customer experiences (CX) it weaves into its connected products and services. These great experiences will win and hold customers. Lesson for leaders.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective


Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies. Get ready to experiment with different keywords, landing pages, and ad copy.

Why Customer Experience Matters to Your Business

Marketing Insider Group

The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

Advocamp 2017 Day 1 Recap


Campers were greeted with an immersive camping decor theme complete with evergreen trees, log stumps, Advocamp advocacy advocacy marketing advocate advocate at events advocate marketing advocate marketing program advocate rewards advocates B2B advocates b2b customer advocacy B2B marketing b2bmarketingzone customer advocacy customer engagement customer experience

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros


Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.

SEO Experts You Should Be Following in 2017


We identified a handful of search engine optimization experts you should be tracking in 2017 to help you inform your priorities, ask the right questions about your own efforts, and connect the dots to your other marketing initiatives.

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5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017

KoMarketing Associates

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well. This is by no means a complete list of every challenge we faced in 2017.

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Advocamp 2017 Day 3 Recap – Granola And Goodbyes


Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. Advocamp advocacy advocacy marketing advocate advocate marketing advocate marketing program content marketing customer engagement customer experience customer marketingAfter a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp.

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How AI Can Improve Customer Experience

Modern Marketing

It seems hard to imagine that a machine could provide a better experience than a human could for another human. However, there are other issues that impact a customer experience as well, including response time. Accelerating AI Integration Into the Customer Experience.

Marketing Technology Needs to be Facebook-ized


In light the continued expansion of Scott Brinker’s marketing tools landscape and the role of marketers in managing the end-to-end customer experience, there’s no doubt technology will play an increasingly important role in the marketing function.

The 6 Most Important Social Media Trends of 2017


According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

3 European Martech Trends Affecting Brands in 2017


This approach should lead to a better experience for customers and more effective advertising for marketers. But he also cautioned that it will replicate human experience, for example, by refining the process a car salesperson goes through with a customer to serve up the right product. “A

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Three 2017 B2B sales and marketing video trends: it’s time to make your move


Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. In fact, one could argue that turning your phone sideways detracts from the customer experience.

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Tales of the Modern Customer Experience from Top Marketing Experts

Modern Marketing

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see. Just how important is this experience?

Customer Experience is the Most Critical Part of Marketing Right Now

Modern Marketing

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. Customer Experience

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017.