Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. By better, we mean they are having more success with content marketing campaigns. Expect to see an upswing in native advertising in 2017. Like this post?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

distribion

JUNE 7, 2017

This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. Here are two ways to transform your next email campaign to adopt this marketing mentality. The post How to Create Customer-Centric Email Campaigns appeared first on The Beacon.

Email Campaigns 53

Email Campaigns Campaigns Blast Campaigns Conference 53

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above? Paid Media.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

SendX

JUNE 23, 2021

Unsolicited email and unsolicited text messages and software can all be considered forms of spam. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. By 2017, there were just two individuals left on the planet. Less spam emails are being sent to Canadians today.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. For 2018, most of the 2017 trends are still running strong. Content Marketing – still important with continued use of inbound campaigns and email marketing.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1. GO Campaign focuses on recruiting monthly donors to their efforts to help vulnerable children.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

KEO Marketing

OCTOBER 10, 2016

Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Email marketing is still the top-converting method of reaching out to clients and potential clients.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. However, you should be measuring the impact of any undertaking whether it’s social media campaigns or email blasts.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

KEO Marketing

JUNE 29, 2017

In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . For example, setting up drip email campaigns to stay top of mind with prospects is a key strategy. They work together to create campaigns and make sales. Utilize Collaboration Platforms

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JANUARY 12, 2022

Promote email marketing for donations. When Hurricane Irma struck southern Florida and the Bahamas in 2017, Kforce felt compelled to give back to their communities. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

KEO Marketing

JULY 19, 2017

In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process. It allows you to sequence your outbound touches through email, LinkedIn, sales calls and even direct mail to provide more meaningful interactions and faster sales velocity. Customized by channel.

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 14.4%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

ViewPoint

NOVEMBER 13, 2017

To put these numbers into perspective, in 2017 we will complete over 500,000 touches to disposition roughly 50,000 companies on behalf of our clients. Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). times more responsive to quality multi-touch campaigns than are junior executives.

PointClear 319

PointClear Media Sales Qualified Leads High Quality Lead 319

Content Standard

MAY 22, 2017

” As a message hits your inbox and you receive another push notification, you see the sender is an email marketing list you’ve signed up for, pushing the latest offer. Basically, you’re every email marketer’s worst nightmare. Recently, however, one email caught my eye. Image attribution: Nick Brown.

Interactive Marketing 60

Interactive Marketing Email Marketing Campaigns Paid Search Agency 60

Martech

APRIL 12, 2024

Segment helps companies get a complete, real-time view of customers, enabling them to easily build targeted campaigns and predictive audiences to orchestrate multichannel journeys that deliver personalized experiences. Business email address Sign up now Processing. Looking for a CDP? Fuel for your marketing strategy.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing AI 109

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Leadspace

DECEMBER 5, 2016

Consider: What percentage of the emails sent from your marketing automation system (or CRM) bounces in a typical campaign? Many marketers just accept all this as part of the territory – after all, for every email which bounces at least one other goes through. Account-based everything. More than you’d like, no doubt.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Onalytica B2B

NOVEMBER 21, 2017

Melonie has been listed as: Top 50 Trustworthy Digital Marketing Experts 2017, Top 100 Marketing Influencers 2017, Top 50 Sales Influencers 2017, Social Selling 2017: Top 100 Influencers and Brands, 21 Women of Digital Marketing to Follow in 2017, Top 10 Social Media Blogs, Top 65 Women Business Influencers, and many others.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. After a long career at Boston-area agencies, she has formed her own firm , and is creating bang-up campaigns for clients based on new insights from behavioral science.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Hubspot

MARCH 19, 2019

But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. Imaginepub.com , 2017).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Directive Agency

JULY 7, 2017

As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. Often times new client’s lead gen campaigns are hemorrhaging money and failing to fill their pipeline – which is where we come in. B2B marketing is all about how to best manage your ROI. Keyword Focused Content. Gated Content.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. These behaviors include: Using an email address verification service. Authentication.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Hubspot

NOVEMBER 3, 2017

Start with a strong email marketing strategy. The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns. To help you get started, here are 10 real estate email templates that will usher your communication into the digital age. 10 Real Estate Email Templates.

Template 99

Template Click Rate Pricing Price 99

Litmus

AUGUST 24, 2021

Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space.

Deliverability 144

Deliverability Display Communities Newsletter 144

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. Voice-powered Everything. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Business email address Subscribe Processing. It’s reworking our ability to trust our analytics. In your inbox.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Content Standard

JANUARY 3, 2017

From specialists looking to diversify their skill sets to move toward management , to marketing neophytes looking to become experts in their favorite field, to managers and marketing directors who want to more specifically understand all the work they manage, literally every marketer can benefit from some form of continued training in 2017.

Work Management 50

Work Management Paid Search Agency Cross-Selling Distribution 50

Directive Agency

JUNE 2, 2017

8 B2B Marketing Conferences to Remember in 2017. B2B Conference #1: Ignite 2017 (B2B Market Summit). B2B Conference #1: Ignite 2017 (B2B Market Summit). Start Date: June 22, 2017. Start Date: July 17, 2017. Start Date: August 22, 2017. Start Date: September 5, 2017. Start Date: September 25, 2017.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45