SWZD

JANUARY 15, 2018

According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. How can social media complement your demand generation channels? appeared first on emedia.

Demand Generation 54

Demand Generation Social Media Demand Planning 54

PureB2B

SEPTEMBER 19, 2017

Magazine’s 39 th annual list with 194% growth over the last three years. Topsfield, MA – Sept 19, 2017. 5000 announcement comes on the heels of other fantastic news; in May, Pure Incubation was once again recognized by the Boston Business Journal , highlighting the company in its Fast 50 List for 2017.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

SWZD

JANUARY 14, 2018

According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. How can social media complement your demand generation channels? appeared first on emedia.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

The Mx Group

MAY 19, 2017

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. Qualification for this prestigious list is heavily based on employee feedback. The final rankings were published to the Business Ledger website. employees).

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. What other similarities have you seen between football teams and demand generation teams?

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

PureB2B

JUNE 28, 2017

Makes The Boston Business Journal Fast 50 List for the second year in a row. Pure Incubation , a leader, and innovator in the marketing technologies sector is pleased to announce their inclusion in The Boston Business Journal ’s 2017 Fast 50 List. Topsfield, MA. The awards ceremony was held on May 11, at F1 Boston in Braintree.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

Leadspace

DECEMBER 1, 2016

But as tempting as it might be to take it easy and enjoy the slow period, this is the best time to take some time to reflect and get organized for 2017. That information will help me to prioritize our packed events calendar for 2017. Tip 2: Evaluate Account Lists with Sales. Tip 3: Analyze your database. Happy Holidays!

Tips 63

Tips Top of Funnel Account Based Marketing Lead Scoring 63

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Leadspace

JANUARY 1, 2017

That fact has given many pundits and commentators in the space a healthy (or perhaps unhealthy) dose of confidence in issuing their predictions for 2017. For example, you don’t need to be a genius to know that artificial intelligence will play an even greater role in B2B marketing, or lead generation in general.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Mx Group

NOVEMBER 8, 2017

CHICAGO (November 9, 2017) — For the second year in a row, The Mx Group, a digital and demand generation agency, has been recognized as one of the Chicago Tribune’s Top Workplaces. To learn more about what it’s like to work at The Mx Group and to view open positions, visit TheMxGroup.com/careers.

Demand Generation Agencies 85

Demand Generation Agencies Class Paid Search Agency Advertising Agencies 85

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

VisumCX

JUNE 13, 2017

According to The 2017 State of Digital Marketing Report published by DemandWave, almost half of digital marketers state that their number one objective this year is to generate quality leads. Leading marketers have long understood the importance of a buyer-centric demand generation strategy. The alternative?

Demand Generation Agencies 40

Demand Generation Agencies Marketing AI Demand Generation Demand 40

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. This recognition is a testament to the fact that autonomous demand generation is working for our customers. 5000 are ranked according to percentage revenue growth from 2017 to 2020.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. This recognition is a testament to the fact that autonomous demand generation is working for our customers. 5000 are ranked according to percentage revenue growth from 2017 to 2020.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Marsden Marketing

JANUARY 5, 2018

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia ( for real ). A lot happened last year.

B2B Marketing 80

B2B Marketing Marketing & Strategy B2B Tactics 80

Bound360

DECEMBER 14, 2017

Generic marketing website experiences – especially when your visitors expect personalization. Segment your target audiences and serve them the marketing messages you know they’re interested in. Deliver relevant messages to her target personas. But lists are much less intimidating when it’s a number less than 10.

Enterprise Management 40

Enterprise Management Work Management Marketing Proposals Intent Data 40

KoMarketing Associates

OCTOBER 8, 2018

percent) stated that they use a mix of both demand generation and ABM. percent solely utilize ABM, while 27 percent use demand generation. In 2017, only 20 percent of the total marketing budget was dedicated to ABM. In terms of what marketers currently use, most respondents (64.85

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS) I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. This is where our partnership with 6sense comes in. Taking the guesswork out of ABM.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. The “2017 State of Inbound” from HubSpot discovered that 61 percent of marketers believe their organization’s marketing strategy is effective. About 44 percent also said that their marketing team was generally aligned with sales.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. See Also: 3 Demand Generation Trends in 2018.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

InsightSquared

MARCH 27, 2019

Let’s say Jane Smith comes to a conference you’re sponsoring in 2017. Expanding to new accounts? If you’re a demand generation marketer like myself, you likely want to optimize for net new business (sales qualified leads, pipeline created, marketing deals won, etc). Let’s think about it for a moment.

Marketing Attribution 225

Marketing Attribution Lead Ranking Multi-Touch Attribution Sales Qualified Leads 225

KoMarketing Associates

AUGUST 8, 2017

The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. For your free copy of the “2017 State of Social Marketing” report, visit the Simply Measured website. ABOUT SCOTT FALLON.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. If you haven’t already, start by understanding the personas you target and the buying stages that each persona will move through. It’s clear: Buyers want a self-service purchasing option.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Directive Agency

JULY 7, 2017

Some point along the line the concept of “targeted, value-driven content” was replaced with content built around search queries. You can’t hold keyword search volume as the end-all-be-all of which search terms you will target. You are only targeting keywords for the sake of reaching the right readers.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

ViewPoint

JANUARY 4, 2018

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Only the $50,000, 60% margin, 15% allowable marketing cost ($1,500 target allowable $ per lead) scenario works for proactive outbound marketing. Others stated that the range is between $35 – $100 for a B2B lead.

Cost per Lead 204

Cost per Lead Cost PointClear Sales Qualified Leads 204

Vidyard

DECEMBER 14, 2016

So this year we thought we could switch things up a bit and ask 8 people on our team for their predictions on the future of video in 2017. Do you have any predictions for video in 2017? The post Our Predictions for Video in 2017… In 15 Seconds or Less appeared first on Vidyard. But they only get 15 seconds or less.

Video Marketing 50

Video Marketing Press Personalization Demand Generation 50

DiscoverOrg

FEBRUARY 9, 2017

Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. The first step in an effective account-based strategy is target account selection. Use Cases for AccountView.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 120

InsightSquared

JANUARY 29, 2018

In 2017, we talked a lot about the goal and strategic value sales operations offers an organization — what’s the objective of the revenue operations department? The problem is that you need data that will tell you the entire story in order to optimize your business.

Customer Satisfaction 273

Customer Satisfaction Work Management Marketing Management Demand Generation Agencies 273

PureB2B

SEPTEMBER 1, 2020

Bill brings significant experience to Demand Science Group across corporate development, debt and equity financing, and strategic planning and execution. Mr. Harrigan has been an advisor to Demand Science since 2017.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Metadata

SEPTEMBER 9, 2020

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m Launched GA in 2017, Metadata’s latest capital raise brings its total funding to over $10 million.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Hubspot

JULY 11, 2017

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. BREAKOUT SPEAKERS. ELISSA HUDSON, HUBSPOT. Content & Campaigns Manager. JEFF BULLAS, JEFFBULLAS.COM.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts. And story is the only differentiator in a noisy market.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Terminus

MAY 8, 2017

We’re less than a week away from SiriusDecisions 2017 Summit , which takes place in Las Vegas on May 16th-19th! Hear how Account-Based Marketing Program of the Year winners VersionOne are incorporating targeted digital advertising into their ABM program. increase account progression. increase account progression.

Account Based Marketing 32

Account Based Marketing ABM Best Practices Case Study 32