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How to improve marketing ROI with clean data

Martech

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Find out what types of data are missing and include them in the setup.

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Welcome to the RevTech Revolution

6sense

What excites me the most about this investment is the hyper-jump we’ll be able to make towards achieving the vision that drew me to 6sense in the first place in 2017: A seismic shift to a unified go-to-market platform for the entire revenue team. This is what the RevTech Revolution is all about. It’s Time to Unify the Revenue Team.

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The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Gennaro Cuofano asked if the change applies to knowledge panels, and Sullivan replied that different display types for snippets that are not knowledge panels (like snippets displayed on the right rail of a page) were being de-duplicated, again for a more simple, friendly UX. is this affecting also Knowledge Panels?

Features 111
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Complete On-Site Technical SEO Checklist

seo.co

Ensure you don’t have duplicate site versions indexed in the search engines. Rumor has it, Google might start to de-rank websites that aren’t mobile-friendly, although this has yet to be defined or even confirmed. In 2017, Google rolled out an update that makes it harder for sites to rank when pop-ups are intrusive for mobile users.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50