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Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. billion on omnichannel data – the information used to identify customers and prospects for engagement purposes. firms will have invested more than $20.1

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The Value of Investing in Customer Value Management

Vision Edge Marketing

My very first business job which was in the in the financial services industry, my title was customer relationship manager. This was long before the emergence of customer relationship management (CRM) tools. This is the focus of customer value management. CVM expands on customer relationship management.

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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand.

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10 Trends for B2B Marketing in 2017

Kapost

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Is mobile a big contender for grabbing market share in the B2B space?

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How to Effectively Segment Your Inbound Leads

Leadspace

This is the first in a series of best practices blogs from Leadspace’s Customer Success team. When it comes to sending email campaigns, it goes without saying that a CEO is going to expect different messaging than a customer success manager. Department (default). Watch: How Leadspace Predictive Scoring works.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Pinpoint your ideal customers. Pinpoint your ideal customers.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

ViewPoint

This is great; this customer just told me what they want. I don’t have to scope their needs or build consensus on the purchase. Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. Don’t be all in on inbound marketing.