Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017
KoMarketing Associates
DECEMBER 20, 2017
Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. billion on omnichannel data – the information used to identify customers and prospects for engagement purposes. firms will have invested more than $20.1
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