PureB2B

JULY 4, 2017

Here are some of the most important mobile marketing trends in 2017: Mobile Marketing Trends. Because of increased competition, B2B marketers should now be mindful about how to better target their ads to the right customers. Mobile Shopper Behavior and Brand Loyalty. In 2017, 60% of searches are done through mobile.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Forward Observer

NOVEMBER 17, 2023

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are The Only Sales Guide You’ll Ever Need The Lost Art of Closing: Winning the Ten Commitments That Drive Sales Eat Their Lunch: Winning Customers Away from Your Competition Elite Sales Strategies: A Guide to Being One-Up, (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Sprout Social

APRIL 10, 2017

There’s an ocean of potential customers you can reach on Facebook. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your Facebook marketing strategy has to be unique.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

PureB2B

JULY 4, 2017

Here are some of the most important mobile marketing trends in 2017: . Because of increased competition, B2B marketers should now be mindful about how to better target their ads to the right customers. Mobile Shopper Behavior and Brand Loyalty. With just a few taps, a customer can find his or her way to your online store.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. When Hurricane Irma struck southern Florida and the Bahamas in 2017, Kforce felt compelled to give back to their communities. Guest post by Dylan Berger. Does your company engage in charitable giving?

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. In fact, “customer-obsessed” could be the term that coins 2016! Technology & Data. Content & Channels.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

Ontraport

NOVEMBER 22, 2019

With over four billion personal records compromised in the first six months of 2019, respecting and protecting customer data is on the minds of many business owners and for good reason. The less businesses know about customers, the less they’ll be able to give customers the kind of personalized experiences they seek.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As a result, B2B businesses are adapting their contact and promotion efforts to reach out to the constantly-connected, need-information-right-now customer.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Hubspot

FEBRUARY 11, 2018

To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The 10 Most Watched YouTube Ads of 2017. Check it out below: 5.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic. So how do you up your customer testimonial game?

Ideal Customer Profiles 126

Ideal Customer Profiles B2B Copywriting Work Management 126

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. “Actually being a partner with our customers is really important to us. ” A digitized customer journey was what many B2B buyers were craving. This isn’t new.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Vision Edge Marketing

APRIL 19, 2018

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Convince & Convert

MARCH 29, 2016

Many of the benefits with the new Costco card will either remain the same or even increase : “Customers will continue to earn cash back rewards on all eligible purchases through June 19, which will automatically transfer to the new card Costco from Citibank. 2017 Citi bill.

Loyalty 86

Loyalty Brand Identity Branding Effectiveness 86

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? Educate Your Customers.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

DotDigital

APRIL 19, 2021

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. . In February 2021 and as part of the Magento 2.4.2

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JANUARY 11, 2018

The “Mobile Marketing Trends 2017” report from MobileBridge found that in 2017, the majority of marketers (70 percent) intended to “somewhat” or “significantly” increase their budgets to execute their mobile strategy. Approximately 63 percent had an app to build customer loyalty.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

The Customer

SEPTEMBER 23, 2021

How fully integrated is the mobile component of your loyalty initiative? Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens. So, if the loyalty experience they encounter with your brand isn’t mobile-first enough, they may skip it 5.5 minutes from now.

Loyalty 98

Loyalty Mobile Marketing Advertising Agencies Eye-Tracking 98

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

JANUARY 25, 2017

Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. Don't miss the Ultimate Sales Tactics and Strategies of 2017 webinar!

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

KoMarketing Associates

NOVEMBER 2, 2017

The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe. B2B Marketers and Customer Relationships. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Porch Group Media

SEPTEMBER 29, 2020

The Customer Data Platform market is expected to grow rapidly over the next five years or so, from USD 2.4 In 2017, deployments were at 19% with a decline in 2019 at 17%. Brands are increasingly turning to customer data platforms as a way to get ahead in such a volatile economic climate. Personalized, Customer Experiences.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

ERDM

MARCH 22, 2018

Pert the Cohn & Wolfe’s 2017 Authentic Brand study , 91 percent of consumers would reward a brand for its authenticity and 62 percent said they would either purchase a product from a brand they deem to be authentic or express greater interest in buying from that brand in the future. Is your message actually getting across?” Authenticity.

Loyalty 40

Loyalty Peer-to-peer Brand Identity Branding 40

Aberdeen

FEBRUARY 13, 2017

Omer Minkara’s report, CEM Executive’s Agenda 2017: A Data-Driven Approach to Delight Customers , revealed that “creating a unified view of customer data throughout that business” is the “top strategy” currently pursued by Best-in-Class firms focused on creating a great customer experience.

POS 84

POS Loyalty Marketing Management Lock-In 84

Martech Advisor

SEPTEMBER 12, 2019

Swrve’s Chief Marketing Officer, Tara Ryan, discusses how financial institutions can increase customer trust, loyalty and retention by creating real-time, relevant customer experiences and leveraging multi-channel engagement strategies. Consumers, especially millennials, are more likely than ever to switch banks.)

Lead Scoring 62

Lead Scoring Lead Ranking Multi-Channel Work Management 62

Contently

FEBRUARY 2, 2018

In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. — Uber NYC (@Uber_NYC) January 29, 2017. By ignoring the implications of a major protest, Uber offended customers and lost a considerable amount of business. Surge pricing has been turned off at #JFK Airport.

Brand Identity 164

Brand Identity Branding Paid Search Agency Loyalty 164

Webbiquity

JANUARY 20, 2021

These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates. A 2017 Deloitte survey found that an increasing number of Internet users in the U.S. Perhaps you want to make your email messages better tailored to your customers? Image credit: Depositphotos.

Privacy 266

Privacy Personalization Planning Marketing Management 266

B2B Marketing Directions

AUGUST 4, 2019

Several other recent research studies have found that consumers place most importance on the utilitarian aspects of customer experience. For example, in an earlier study by the CMO Council and SAP Hybris , survey participants were asked to identify the attributes of an exceptional customer experience. Almost 80% of the U.S.

Advertising Channels 56

Advertising Channels CMO Customer Surveys Sample 56

Lead Liaison

DECEMBER 22, 2017

This blog post is titled ‘a year in reflection’ but it’s surreal to think that this time two years ago we launched our software, Syngro Eye, to the market: For the last 12 months, together with our invaluable beta programme users, we’ve been busy developing a world-class customer intelligence platform.

Eye-Tracking 48

Eye-Tracking Forecasting Aggregators Loyalty 48

distribion

JUNE 7, 2017

This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy. Have you tried the Customer Lifecycle Exercise?

Email Campaigns 53

Email Campaigns Campaigns Blast Campaigns Conference 53

Ontraport

NOVEMBER 22, 2019

With over four billion personal records compromised in the first six months of 2019, respecting and protecting customer data is on the minds of many business owners and for good reason. The less businesses know about customers, the less they’ll be able to give customers the kind of personalized experiences they seek.

Trends 52

Trends Paid Search Agency Trust Marketing Case Studies 52

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. It’s essential to anonymize data and focus on user segments and benchmarks rather than individuals to respect customer privacy. Champion privacy.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Heinz Marketing

DECEMBER 13, 2017

And now, without further ado, here is the Heinz Marketing Must-Have Holiday Playlist 2017. The post The Heinz Marketing Must-Have Holiday Playlist 2017 appeared first on Heinz Marketing. Happy Holidays from our Heinz Marketing family to yours! Song: Auld Lang Syne. Artist: The Hotel Cafe Medley. Listen to our full Holiday Playlist!

Marketing 49

Marketing Spending Loyalty Product 49

B2B Marketing Directions

FEBRUARY 5, 2017

It's no secret that B2B marketers have become intensely focused on improving the quality of the experiences they provide to existing and potential customers. Some research firms have addressed the issue of how much financial value a company can realize by improving customer experiences.

Research 45

Research Customer Satisfaction Forrester Loyalty 45