Contently

JUNE 13, 2017

Sephora tracks how much money customers spend on its site and automatically enrolls them into a VIP club once they hit a certain amount. Part of the promise of online marketing has always been to understand the customer journey better. We know customers happily live in both the physical and digital worlds. Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Clicking on shortcuts often takes users to either a Google property or displays AMP publisher results.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), I put the “ AI for marketing ” and “ Machine Learning for Marketing ” in this category for 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Salesforce Marketing Cloud

JULY 28, 2021

The Global Trust Imperative report, commissioned by Salesforce and published by third-party research firm Boston Consulting Group (BCG), reveals that: Governments that provide excellent digital experiences and communicate the benefits of sharing data report greater levels of trust among their constituents. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Client Experience as Competitive Advantage for A/E/C Firms.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

JUNE 4, 2019

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. Only 14 percent stated that they do not have a CDP with no plans to implement one.

Planning 121

Planning Statistics Custom Publishing Paid Search Agency 121

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

KoMarketing Associates

OCTOBER 16, 2019

PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 In 2017, about 57 percent of marketers said they had not done fully integrated their program, while 53.5 Distrust Between B2B Content Marketers and Customers. This is compared to just 37.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. How are marketers applying machine learning in 2017? Improving customer service touch points. Example 5: Macy’s 24/7 customer service hotline.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

KoMarketing Associates

AUGUST 29, 2019

customer concept in financial chart graph. In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future. This percentage also fell in 2018 to 43 percent.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations.

Research 54

Research B to B B2B Custom Publishing 54

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Microsoft Office switched business computing from multiple different programs to one uniform graphical experience. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

markempa

JULY 6, 2017

Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Source: 2017 State of Digital Marketing Report published by DemandWave. Lead management hasn’t been viewed through the lens of customer experience.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Hubspot

APRIL 20, 2017

People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. In this post, we've rounded up some of the biggest announcements from F8 2017 and major themes marketers should pay attention to as Facebook continues to evolve.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Or maybe never had any to begin with.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

OCTOBER 25, 2017

Vidyard helps customer support teams resolve cases faster and improve customer experience with personalized and on-demand video for support. Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

KoMarketing Associates

NOVEMBER 29, 2017

New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations. Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. In 2016 and 2017, digital transformation took over.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020.

Practices 57

Practices Work Management B2B Best Practices 57

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Show your prospective customers how your products or services work. Showcase Your Customers. When was the last time you purchased a new product without having a look at the reviews from other customers? Educate Your Customers.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hinge Marketing

JANUARY 4, 2017

In 2017 we’ll have a new president and with him comes a host of economic predictions — from unfettered prosperity to utter calamity. So as you plan your sales and marketing strategy for 2017 the keys to success are to build on the fundamentals and stay adaptable. This experience builds trust over time. How does it work?

Marketing Strategy 56

Marketing Strategy Marketing & Strategy Planning Lead Ranking 56

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Four are technical factors (mobile-friendliness, user experience, security, and loading speed). Google started treating security seriously back in January 2017.

SEO 272

SEO Traffic Tips SERP 272

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Content that makes readers “feel like they’ve had a satisfying experience” gets priority. GPT-3 is now the underlying language model for dozens of technology tools.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Customer experience is a new battleground for companies looking to accelerate their growth and protect their customer base in highly competitive markets. It has become a priority for many businesses to deliver intelligent, personalized support experiences that build better customer relationships.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Biznology

JUNE 8, 2017

Here is an abridged view of the conversation: In my experience, if you have marketing challenges, content is SO NOT the answer. Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. . James_Mathewson (@James_Mathewson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

B2B Marketing Directions

NOVEMBER 21, 2021

Astute marketers quickly recognized that communications with customers and potential buyers would only be effective if they embodied a healthy dose of empathy. Why Empathy Matters Empathy is generally defined as the ability to understand and vicariously experience the thoughts and feelings of another person.

Planning 83

Planning Advertisements Advertising Custom Publishing 83