Remove interactive relationship
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How to do lead management that improves conversion

markempa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. Source: 2017 State of Digital Marketing Report published by DemandWave. You may be wondering: how low? Quick Intro to lead management.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The State of Paid Social 2017. Seer Interactive did a great job on this post by summarizing the changes made to exact match and they also listed a good quantity and quality of things to watch out for. 3 Ways to Build a Better Agency-Client Relationship. Digital in 2017: A Global Overview. Content Marketing in 2022.

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . In 2017, you need to focus a lot more on getting the balance right between three core components of influence: reach, authority and accessibility.

Planning 177
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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. AI is also being used in advertising. Science fiction?

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Top Digital Marketing Trends for 2017

KEO Marketing

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017. Account-Based Marketing.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Consumers don’t differentiate between offline and online brand interactions, so why should brands?—Drew Part of this is to optimize the working relationship between marketers, designers, and copywriters.—Oli Drew Neisser.

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How to Text Sales Prospects (and Double Your Conversion Rate)

Hubspot

Sending sales text messages to your prospects to nurture them all the way until conversion. Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Never cold text prospects without having a prior conversation with them. Image Source.