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The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

With social media driving, even amplifying the interactive discussion of brands of all types, it is not surprising that Aon, a leading insurance company, found that “damage to brand and reputation” was the top-ranked risk in their annual Global Risk Management survey of almost 2,000 executives around the world in 2017.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. How are you changing your SEO strategy in 2017? Share with us in the comments below.

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Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

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Marketer Showcase: Carolina Alves of Aggreko

NetLine

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. How has content marketing evolved over the past few years?

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4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. The table below illustrates my point. High-growth firms don’t only favor digital strategies.

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What Apple’s Big Shift in AI Research Means for B2B Companies

Leadspace

The continued, meteoric rise of Artificial Intelligence is inevitable in 2017, and will be for years to come. It isn’t contingent on any one company or experts – those who shut themselves off will ultimately get left behind, as Apple now clearly understands.

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Martech in the Apolocalypse

Customer Experience Matrix

In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer. It’s an environment where marketing plans are less a roadmap than a deck of contingency plans, any one of which might be played depending on how things develop. What’s a marketer to do?