KoMarketing Associates

APRIL 16, 2019

Bizzabo recently published the “Bizzabo Event Marketing 2019: Benchmarks and Trends Report,” and statistics showed that the majority of marketers (41 percent) believe live events are the most critical marketing channel in achieving business outcomes. That being said, the data also indicated that companies are doubling down on live events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

KoMarketing Associates

SEPTEMBER 25, 2017

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels. Customers and Cross-Channel Marketing Experiences.

Advertising Channels 120

Advertising Channels Allocation Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. percent) were their fourth-most effective channel for driving revenue. Forty percent are using them to build loyalty, and the same percentage are utilizing apps to drive sales. percent).

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

The Point

APRIL 26, 2017

This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017. But the answer also lies in a more multi-channel approach. The post Observations from the 2017 Marketo Summit appeared first on The Point. Marketo has their mojo back.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

Onalytica B2B

MARCH 22, 2017

This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.

Planning 177

Planning API Advertising Agencies CTR 177

Contently

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

KoMarketing Associates

FEBRUARY 2, 2017

Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Here are some suggestions: Suggested Advertising Platforms for Multi-Channel B2B Campaigns. You should always be analyzing how digital channels assist others. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Kaon

DECEMBER 26, 2017

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. This creates an obvious and effective channel for reaching and engaging your target audience.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. HIMSS 2017 – Feb 19th & 20th. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Just 11 percent of international marketers agreed that predictive analytics would be their primary technology resource in 2017. Approximately 57 percent of U.S. Don’t let the disparities between U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Contently

APRIL 19, 2017

According to a study on the state of marketing technology by Walker Sands, a PR firm, marketers plan to purchase social media software more than any other type of marketing technology in 2017. The post The 6 Most Important Social Media Trends of 2017 appeared first on The Content Strategist.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. Take your questions, channels, existing content, search result data, competitive data and start laying it out. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

JANUARY 12, 2017

He also shows how to put those to work for your business and focuses on: The emerging and core trends common across digital channels–including search, social, and content marketing–that you need to know next year. The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Like this post?

Trends 80

Trends Mobile Marketing Consulting Paid Search Agency 80

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. Content marketing getting better. Like this post?

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

ClickZ

AUGUST 19, 2019

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. He and Madan — and many on their team — have been in the cross-channel measurement and attribution space for nearly a decade.

Multi-Touch Attribution 71

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 71

Experiture

MAY 15, 2017

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do take […]. Indian Team.

Multi-Channel 49

Multi-Channel Paid Search Agency Advertising Agencies Ad Agencies 49

Martech

FEBRUARY 16, 2022

Founded in 2017, Public’s goal is to help their members build a diverse portfolio of stocks by providing content and education that makes them better investors over time. They partnered with customer engagement platform Braze that offers a strongly multi-channel approach to personalization that includes mobile, web, email, and SMS.

Advertising Channels 94

Advertising Channels Personalization Multi-Channel Paid Search Agency 94

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The Company Year founded: 2017 Funding rounds: Self-funded to date. Moreover, we always test diverse marketing channels. That wasn’t always the case though.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. In 2017, digital marketing in the B2B space is the standard for any organization looking to actually connect with and influence customers at each step of the buyer journey. All of the above? Paid Media.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

PureB2B

JULY 4, 2017

Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. More importantly, marketers can expand their reach through different channels like websites, email, social media, mobile applications, SMS, and MMS. Here are some of the most important mobile marketing trends in 2017: Mobile Marketing Trends.

Mobile Marketing 62

Mobile Marketing SMS Mobile Advertising Marketing Budget 62

Customer Experience Matrix

DECEMBER 1, 2017

Cross-device matching and cross-channel identity matching (a.k.a. Marketers have talked for years about the need for a complete customer view and the integrated, omni-channel customer experience that’s needed to support it. onboarding”) are part of this too. growth in voice interfaces. have grown more quickly than I anticipated.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. Drew Neisser.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Experiture

MAY 15, 2017

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do take [.]. Indian Team.

Multi-Channel 40

Multi-Channel Paid Search Agency Advertising Agencies Ad Agencies 40

Computer Market Research

MAY 7, 2018

According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. You’ll be surprised to see the results for brands that have taken the route of localized digital channel marketing by providing their partners local Co-op Advertising funds. Source: Blue Corona 2017.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. Mobile Marketing – multi-channel, digital marketing strategies aimed at reaching a target audience on mobile devices. A video can say a lot in a short time.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Experiture

MAY 15, 2017

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do take […]. Indian Team.

Multi-Channel 40

Multi-Channel Paid Search Agency Advertising Agencies Ad Agencies 40

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

PureB2B

NOVEMBER 13, 2017

However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. That being said, there are certain channels that have proven to work in specific circumstances. It’s an age-old channel that should never be taken for granted.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

SmartBug Media

JUNE 24, 2020

Wondering which paid media channels are poised to help you attract more business during the current crisis ? Why Tap into Paid Media Channels During a Crisis? Before you pick out the best paid media channels for your business, consider the value of paid ads. Google has long been a leader when it comes to paid media channels.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? ” That said, these engagements need to happen somewhere, so you need to know the best social media distribution channels for your content distribution strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Hubspot

SEPTEMBER 22, 2017

Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating to a human being. Why 2017 Is the Year of Bots. In short, I thought chatbots seemed, well, robotic, and they couldn't get me the help I needed with a human touch. Remember my story earlier?

Video Marketing 73

Video Marketing Hubspot Sales Qualified Leads Differentiation 73