Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Salesforce makes Robotic Process Automation acquisition.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers. Katy Katz , Director of Account Strategy, Marketing Refresh.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. ” In 2017 he started a Slack channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ViewPoint

MARCH 22, 2018

Examples are big companies that have commodity acquisition departments (or purchasing departments); or smaller entrepreneur-run companies that feel that they can do every thing better and cheaper inside. In another video, Mike Weinberg stresses the necessity for sales to be a value creator and consultant, not just another supplier/vendor.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart. These were: CRM.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Account-based marketing: A snapshot. What it is.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

Martech

FEBRUARY 17, 2022

I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. This isn’t new. There’s something else driving that.

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Spend 10% of Revenue on Marketing. What about the buyer?

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Martech

MAY 6, 2022

In the 2017 Census, for example, 25% spent more than two hours on reporting. Separate from insights, use this space to highlight issues that the numbers reveal, such as declining performance of a specific email program, increase in inactivity or challenges in acquisition. Recommendations.

Budget Programs 99

Budget Programs Work Management Marketing Management Planning 99

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. Register today.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Aberdeen

OCTOBER 10, 2019

This is important given that Avaya has gone into — and then emerged from — Chapter 11 in December 2017, and there has been much deliberation on what’s the next for the company. RingCentral has been increasingly focusing on digital enablement through its Dimelo acquisition in October 2018. Company Roadmap. Final Note.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Hubspot

MAY 19, 2020

Logo acquisition : Buyers - particularly upmarket/enterprise buyers - crave social proof. This strategy is often called, "logo acquisition.". Utilize third-party vendors that specialize in collecting insights on companies and people. Here, it’d make sense to pick target accounts that have multiple buying units or subsidiaries.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

VisumCX

MAY 23, 2017

Earlier this month Chiefmartech.com unveiled it’s 2017 Marketing Technology Landscape Supergrahic that listed an eye popping 5,381 technologies, which signified approximately 40% growth over 2016. However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Porch Group Media

JULY 23, 2018

In another report by Winterberry (2017), companies in the U.S. How Third Party Data Boosts Customer Retention and Acquisition. A national home furnishings retailer was seeking to boost customer retention and increase acquisition. invested a total of $20.2BB in third?party

Ideal Customer Profiles 56

Ideal Customer Profiles Marketing Management First-Mover Advantage Acquisitions 56

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. By then, they’ve done their research and identified vendors to evaluate, and they could be talking to three of your competitors.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, according to a 2017 report from the FBI, businesses lost $676 million dollars to fake vendor and spam emails that year. There will be more mergers and acquisitions.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Terminus

JANUARY 3, 2018

In mid-2017, we completely reworked the way we practice ABM at Terminus and dramatically improved the way our team works together. After evaluating and working with a few different vendors, it became clear that BrightFunnel’s product is far superior to everything else in the market for this purpose. Since our $10.3

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

PureB2B

MAY 30, 2022

While “technographics” might seem like a buzzword of the marketing industry, circa 2017, it has been around for the better part of three decades. On the client acquisition side of things, ABM is all about showing your prospective clients that you know something about them and understand their needs. Leadiro’s Technographic Targeting.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

OCTOBER 11, 2020

The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. Segment’s current revenue isn’t known, but the last apparently-authoritative statement was $96 million in 2017 on about 180 employees.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. What’s on the horizon for the industry in 2017?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Spend 10% of Revenue on Marketing. What about the buyer? Being Top-Heavy. Top-of-the-funnel heavy, that is.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Outbrain

NOVEMBER 21, 2018

I fired four people in 2017-2018, and currently, have a staff of four with one member on retainer. My whole staff now, I knew back in 2017. We’ve managed a few large campaigns that blew away all of our expectations when it came to delivering tangible results (customers) at a great acquisition cost.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

Terminus

SEPTEMBER 8, 2020

Way back in 2017, 81% of companies said they were practicing ABM. Practitioners and vendors alike are now on the other side of the trendiness curve; it’s just a matter of time before we stop calling it “ABM.”. Account-Based Marketing Is Here for the Long Haul. More Budget Is Going to ABM (But Is It Enough?).

Account Based Marketing 26

Account Based Marketing ABM Budget Programs Paid Search Agency 26

chiefmartech

JUNE 23, 2016

I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. As you know, Xerox will be separating into two companies, Xerox and Conduent, in 2017, so these journeys may differ as the business’ needs and marketing opportunities unfold.

Work Management 72

Work Management Marketing Automation Services Marketing Management Lead Ranking 72

Porch Group Media

JANUARY 16, 2019

increase over 2017. In 2017, AutoZone’s BOPIS sales outperformed ship-to-home sales. The report also looked at age groups and where they are buying: While many consumers use the internet for extensive research, many buyers will still buy through physical locations where they can handle and feel comfortable with the product.

Work Management 45

Work Management Marketing Management Marketing & Strategy Lead Ranking 45

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

MARCH 9, 2017

In order to stand out, SaaS vendors need to be smart about their marketing strategies. Sales qualified lead (SQL) : A prospect who has moved beyond the initial research phase, is most likely evaluating vendors, and is worth a direct sales follow-up. 6) Customer Acquisition Cost (CAC). SaaS is going nowhere soon.

Lead Ranking 70

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 70

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Just look at the list of recent acquisitions on MarTech Today. Then, you’ll murmur “I was wondering what happened to them”.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

KoMarketing Associates

OCTOBER 2, 2018

This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. This study highlights the the type of content marketing formats most popular and the acquisition channels B2B audiences are most likely to start their journey. 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

ViewPoint

DECEMBER 20, 2016

From one vendor alone they bought 6,000 leads. He prefers and will soon blog about what he calls “the acceptable acquisition cost”. Let’s look at an example of how you might come up with “the acceptable acquisition cost”: Average Deal – $100,000. Then, your acceptable acquisition cost per lead is $1,200. Close Rate – 20%.

Cost 120

Cost Sales Qualified Leads Cost per Lead Account Based Marketing 120

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. This is a big missed opportunity since a survey conducted by Google, Motista and CEB found that B2B customers, compared to consumers, are much more emotionally connected to their vendors.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363