Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Addressing Your 2017 Goals. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. Acquisitions. But Datorama and Treasure Data were the first acquisitions of large CDP companies.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Marketing Blog Posts of 2017 appeared first on circle S studio.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Marketing Insider Group

JULY 28, 2020

Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn. In fact, an acquisition is a critical time for content marketing.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Leadspace

JANUARY 1, 2017

That fact has given many pundits and commentators in the space a healthy (or perhaps unhealthy) dose of confidence in issuing their predictions for 2017. 2017 will be the year of change, where only the strong ones pull ahead. The post Three Bold Predictions for B2B Martech in 2017 appeared first on Leadspace. 3) Consolidation.

Marketing AI 67

Marketing AI Account Based Marketing Lead Ranking B2B 67

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Technology companies continue to invest in their acquisitions and fully utilize them. But as I learned in teaching the Master Class, we are trying to accomplish things I wrote about in 2017.

Enterprise Management 88

Enterprise Management Marketing Automation Services Work Management Marketing Management 88

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. Thirty-seven percent said their 2017 budget would be higher, and 40% said their budget would stay the same compared to 2016.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

Aberdeen

JULY 11, 2018

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today. in January 2017 to 4.1% in November 2017, with a 2.1 Mounting Recruiting Pressures. The number of jobs added to the U.S.

Class 40

Class Acquisitions Process Advertising Agencies 40

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. The research showed that by a ratio of 2-to-1, they intend to focus on existing customers rather than customer acquisition.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 53

Acquisitions Account Based Marketing Marketing Automation Services ABM 53

KoMarketing Associates

MARCH 2, 2017

The “2017 Mobile Marketing Guide for CMOs” from YouAppi recently discovered that 74 percent of marketers expect to increase their investment in video for mobile marketing in 2017, while about 17 percent expect their investment to at least stay the same. Most marketers (81 percent) are utilizing videos for user acquisition.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

Oktopost

OCTOBER 23, 2019

Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Subscribe to “B2B Marketing Now” to stay up to date ! YouTube announces date for the end of support for third-party pixels. It’s early 2020. Let’s start at the beginning.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

Marketing Insider Group

MAY 25, 2020

Only 62 percent of the companies on the 2017 list had positive revenue growth for the three years prior. According to Durden’s analysis, XPO Logistics was the fastest-growing company in 2017. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6

Thought Leadership 228

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 228

Terminus

JANUARY 3, 2018

In mid-2017, we completely reworked the way we practice ABM at Terminus and dramatically improved the way our team works together. It is the #OneTeam collaboration that has helped us innovate quickly and crush our goals in 2017. This acquisition is a huge step toward building out the B2B platform that supports our vision.

Acquisitions 0

Acquisitions Account Based Marketing Multi-Touch Attribution Top of Funnel 0

DiscoverOrg

FEBRUARY 21, 2019

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). But what comes next is almost as important. We’re moving in the right direction!

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. In terms of new customer acquisition, 16 percent of enterprise marketers said their local digital marketing efforts were effective.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Salesforce makes Robotic Process Automation acquisition.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent of their marketing budget on social media, they expect to increase this percentage to 12.9

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 4, 2017

DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. But the 2017 Marketing Leadership Survey from TrackMaven revealed that just 27.6 The majority (69 percent) say that they are only “somewhat effective” at it.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vision Edge Marketing

MAY 5, 2020

My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.” This was long before the emergence of customer relationship management (CRM) tools.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

Vision Edge Marketing

APRIL 19, 2018

billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

chiefmartech

JANUARY 21, 2020

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

InsightSquared

JANUARY 29, 2018

In 2017, we talked a lot about the goal and strategic value sales operations offers an organization — what’s the objective of the revenue operations department? Joe Gelata , vice president of business operations at Axonify, noted, “The main goal of revenue operations is to break down the operations silos.

Customer Satisfaction 273

Customer Satisfaction Work Management Marketing Management Demand Generation Agencies 273

KoMarketing Associates

NOVEMBER 2, 2017

The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe. This was followed by new markets (23.5), new offerings (21.7), productivity (20) and acquisition (10.6). The majority of respondents said that new buyers (24.2) was most critical to their methodology.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Aberdeen

FEBRUARY 14, 2020

The event provided an opportunity for a deep-dive into the company’s strategic focus and product roadmap, discussion of recent acquisitions, and conversations with company executives. Cisco completed the acquisition of CloudCherry (a digital CX solution provider) on October 11, 2019. Cisco x CloudCherry. Cisco x Voicea. Cloud & AI.

Contacts 78

Contacts Marketing Management Acquisitions Barriers 78

Zoominfo

MAY 21, 2020

Anyways – out of curiosity, do you prefer to speak with IT Hiring Managers, Talent Acquisition folks, or someone else when going after new accounts? A quick look at his Linkedin profile showed that Rich played a large part in a recent merger and acquisition—a company event that often marks a purchase opportunity.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

MindFire

MAY 20, 2022

since 2017 (This number is growing daily!). In this webinar, our VP of Agency, Ramin Zamani, and our VP of Client Acquisition, Mackenzi Leinders, will cover how to implement and use this program to its full advantage. So why is this service wildly popular, and why should you have it on your radar? – Informed Delivery®?

Open Rate 52

Open Rate High Quality Lead Acquisitions Webinar Metrics 52

KoMarketing Associates

DECEMBER 27, 2016

It’s possible that increasing the cost of acquisition can also increase the total sales volume, resulting in higher profits, even though the ROI is lower. 60+ Content Marketing Predictions for a Successful 2017. How To Track Customer Acquisitions. Happy New Year and wishing you the best in 2017 and beyond!

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost. Katy Katz , Director of Account Strategy, Marketing Refresh.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

FEBRUARY 11, 2023

In the 2022 edition of the survey, 50% of the survey respondents said they had adopted AI in at least one business function, up from 20% in the 2017 edition of the survey. However, the survey also showed that the proportion of survey participants using AI has plateaued between about 50% and about 60% for the past four years.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Contently

JUNE 8, 2017

I have mixed feelings about gated content—a topic I’ll cover in my next Ask a Content Strategist column —but ads that send people to a great piece of premium content will have a low CPC and, ultimately, a low cost-per-acquisition for your email list, since at least 20 percent of those who get to the landing page will fill out a lead form.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

ClickZ

APRIL 29, 2020

For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. In just the first six months of 2019 the marketing technology industry experienced 246 mergers and acquisitions – a significant increase from the 162 in the same period a year earlier. Take consolidation.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Outbrain

NOVEMBER 11, 2019

It only took a few weeks before publishers noticed the first drop in traffic , it having already fallen by around 15% in 2017. The post How Publishers Must Align Their Digital Strategy to Increase User Acquisition and Engagement appeared first on outbrain.com.

Acquisitions 30

Acquisitions Mobile Advertising Marketing & Strategy Custom Publishing 30