ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. Gary Vaynerchuk’s closing keynote session talked about strategy and he stressed the simple, but often forgotten wisdom of ,“Don’t rely on automation to do the work.” Build your brand – A great brand has a way of catapulting transactions.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? However, use the end of year to look ahead to plan for a more productive 2016, not squeeze in last minute offers or special pricing.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We were keen to see which brands and individuals were leading the online discussion at MWC 2016.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. So how do you know which ones to choose?

Startups 100

Startups Tools Best Practices Word of Mouth 100

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Onalytica B2B

APRIL 8, 2016

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. This represents a remarkable increase of 45.9%

Brand Identity 102

Brand Identity Branding Outreach Analysis 102

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Say No to the Shiny New Object: Over the past few weeks my team and I have been working with a new client in establishing a demand generation strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. I’ve just given you a tiny taste with these 2016 podcast statistics.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Stevens & Tate

JULY 4, 2022

Sperry Boat Shoes – At the end of 2016, the popular boat shoe brand, “Sperry” collaborated with more than 100 Instagram “micro-influencers”. The strategy worked. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes. Following the success of the campaign, the company made $57.4 How did they do this?

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Tony Zambito

DECEMBER 8, 2015

On a positive note, I have worked with some amazing organizations this year. Take The State Of Buyer Persona 2016 Survey. Please take a brief ten minutes to take the survey here: The State Of Buyer Personas 2016. From advice on how to do interviews to what elements to include in buyer persona descriptions. May I get your help?

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Marketing Insider Group

MARCH 30, 2016

Great content takes a lot of hard work and time to create. The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. The major themes that emerged included tying content marketing efforts to business value, limited […].

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

DECEMBER 27, 2016

We’re fortunate to work in an industry where so many contribute and provide perspective related to new opportunities and challenges faced. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. That’s not going to work. When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Biznology

APRIL 22, 2019

In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. In 2016, 4,285,400 people in the U.S. million people in 2016, according to the National Automobile Dealers Association. Disruption is Coming.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Lattice

MARCH 23, 2016

This is critical for any size company; hiring and working with the right people can make or break a company. The post Chasing Unicorns at MarTech 2016 appeared first on Lattice Engines. You realize this when you’re staffing a tradeshow together.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Salesforce Marketing Cloud

AUGUST 17, 2022

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. In fact, 85% of workers prefer a hybrid work scenario. This is a reason companies should consider overall employee wellbeing — and hybrid work factors into that.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. As a result, your typical marketer is left with a tech stack that has a lot of power, but they likely don’t have a framework for putting that power to work. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 Here are five ways to make PR and influencer marketing work for your brand during a crisis. The post How can PR and influencer marketing work together in a crisis? Influencer marketing has grown from a $1.7 billion in 2022. Rebuilds trust in your brand.

PR 132

PR Work Management Paid Search Agency Planning 132

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I met Susan through following her writing on her blog and her work in the LinkedIn community. You’re putting the law of inertia to work in your favor, and that can help shorten your average sales cycle. What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? How Predictive Marketing Works. Top Marketing Challenges in 2016. The post Using Predictive Analytics in 2016 to Drive Full-Funnel Demand appeared first on Lattice Engines. You can pull the trigger sooner on your ideas.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Marketing Insider Group

FEBRUARY 21, 2016

I’ve been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven’t really been able to get away from working to reflect on what’s probably been my greatest year ever. The post Sujan Patel Plans To Crush 2016 (And How You Can Too) appeared first on Marketing Insider Group.

Planning 100

Planning Lock-In Marketing Content Marketing 100

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Savanta

APRIL 5, 2016

Well, contrary to popular belief, whether you work agency- or client-side seems to make little difference. The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company. We all have bills to pay, lifestyles to support and futures to plan for.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

The Forward Observer

FEBRUARY 2, 2024

It is about a sales representative whose old ways of selling are not working anymore. The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Interested in putting these strategies to work? That wraps up our top 10 blogs for 2016. Did we miss any of your favorites?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Onalytica B2B

MAY 12, 2016

Yet, there is still tremendous work ahead. Our research team is actively working to solve these problems and bring VR to patients who need it the most.” The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. TOPIC ANALYSIS. Vector Graphics from: Vecteezy.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Onalytica B2B

FEBRUARY 24, 2016

2) The relationships formed and activities conducted on social media are measurable, predictable data points that marketing and sales must use in their daily work flow to generate revenue. Social Selling 2016: Top 100 Influencers and Brands Click To Tweet. That’s it. And it does not detract from the “art” of marketing and sales.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Sprout Social

JANUARY 5, 2017

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. A photo posted by Sarah Nagel (@thesarahnagel) on Dec 23, 2016 at 1:08pm PST. — Zachary Hanz (@ZacharyHanz) December 23, 2016. Want to work alongside our amazing team and be a part of our next Hack Week? What a day.

Wiki 66

Wiki Marketing Proposals Communities Social Media 66

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. If 2016 was any indication, VR may end up as a niche market compared to the portability, sociability, and widespread applications of AR.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged. Lastly, Carlsberg will be hoping for “probably the best” UEFA Euro 2016 campaign. Take Adidas.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

PureB2B

MAY 2, 2016

Topsfield, MA - The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st. Pure Incubation and the rest of the 2016 Fast 50 companies were honored at a breakfast at the Renaissance Boston Waterfront Hotel. Photo credit: TapSnap.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

Litmus

APRIL 23, 2021

In order to understand these differences, let’s take a look at how fonts work in your emails. Including multiple font names ensures that if one font doesn’t work, there is a fallback or backup font of your choosing. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143