Spotify Wrapped: What marketers can learn from the viral campaign
Sprout Social
DECEMBER 7, 2022
Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. When other brands create viral content, there’s no reason you shouldn’t join in on the fun. Wondering how to find your own formula for going viral? #SpotifyWrapped pic.twitter.com/Z66oIzq0v7.
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