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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

Spotify Wrapped has been showing users their musical year in review since 2016. For Spotify, it’s a viral marketing tool. When other brands create viral content, there’s no reason you shouldn’t join in on the fun. Wondering how to find your own formula for going viral? #SpotifyWrapped pic.twitter.com/Z66oIzq0v7.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

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3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

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Viral Video Marketing – Finding the Method to the Madness (Webinar Recording & FAQ)

LeadSquared

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

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What’s Hot in Content Marketing: May 2016

SnapApp

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study.

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The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

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Welcome to Viewtopia®: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event.