Seismic

NOVEMBER 7, 2022

Since 2016, Forrester has been covering sales enablement technology through the Forrester Wave process under various category names. The landscape has certainly changed, with only 3 providers still standing as independent entities from 2016 to this 2022 Wave report.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Contently

MARCH 31, 2017

A Demand Metric study from 2016 found that 80 percent of marketers say personalized content is more effective than “unpersonalized” content. One thing is clear: Personalization works. So how are content marketers taking advantage of these benefits? . ” More personalization, more problems?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

Nuvi

AUGUST 13, 2020

2,187, with nearly 200% revenue growth from 2016 to 2019. The Reputation.com online reputation management and customer experience suite of products is recognized as the only complete, enterprise-grade platform proven to help companies connect to their customers and improve their experience at every touchpoint. 5000 list , Inc.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking Marketing Management 52

Biznology

JULY 19, 2018

We began in 2016 by designing a more sophisticated journey architecture. Plus, you need more refined versioning of the creative to make sure each touchpoint matches the customer’s needs and preferences. Verizon was looking for a better way to upgrade its business customers to a faster Internet speed.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

ClickZ

AUGUST 27, 2019

The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016. With the rapid proliferation of new digital tools and customer touchpoints, the global market opportunity for Customer Data Infrastructure is huge. They’ve been making these reports twice per year since January 2017.

Touchpoints 72

Touchpoints Segmentation Vendors Marketing Report 72

Biznology

JUNE 8, 2016

Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2C. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time.

Email Marketing 80

Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

KoMarketing Associates

MARCH 20, 2018

From visiting your website to speaking to sales, reading online reviews or downloading a case study, each touchpoint in the buyer journey is a part of the experience. According to the Salesforce 2016 State of the Connected Customer Report , 75 percent consumers expect a consistent experience wherever they engage (e.g.,

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

ViewPoint

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from. sent invite to confirm call.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

NuSpark Consulting

APRIL 29, 2017

In the 2016 State of Account-Based Marketing (ABM) Study from Sirius Decisions, key findings showed more than 50 percent increase in the number of B2B companies practicing ABM. While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

chiefmartech

DECEMBER 4, 2017

And when you look at the year-over-year data, from 2016 to 2017, Google is gaining in share of adoption, while SAP and Adobe — the two previous leaders in this study — have their share shrinking. Now, as a caveat, Stuart from TBR commented, “Firms are adopting more than one platform in nearly every category.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Marketing Insider Group

JUNE 16, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. If there’s one stock photo you should never use, it’s the headset hottie. The Computer Circuit Board.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Advertising Agencies 100

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Convince & Convert

MARCH 21, 2016

This year, the prize was a ticket to MarketingSherpa Summit 2016 and a stay at the Bellagio. Test Duration: 01/21/16–01/26/2016. The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. Objective: Increase clickthrough to donation landing page.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

ScanmarQED

MARCH 17, 2021

your individual touchpoints at?the Forrester coined the term “Unified Measurement” in 2016 to describe this?process. Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. It works by?looking?at collects user-level data?to to help you?determine

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

your individual touchpoints at?the Forrester coined the term “Unified Measurement” in 2016 to describe this?process. Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. It works by?looking?at collects user-level data?to to help you?determine

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Outbrain

MARCH 30, 2022

Look for more touchpoints to engage your audience and be there, or be square. Take a look at how much of global e-commerce sales are done on mobile devices (2016 to 2021): Source. They are reading articles on their favorite news sites and checking out the latest blogs they follow. They are on email, CTV, chat apps, and SMS.

Paid Search Agency 52

Paid Search Agency SMS Mobile Advertising Marketing & Strategy 52

PureB2B

SEPTEMBER 24, 2017

Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

SnapApp

FEBRUARY 25, 2016

As Tim Riesterer mentioned in his C2C 2016 keynote , our buyers are more comfortable sticking with what they know than taking the risk of trying something new. By breaking up your core piece of content, you’ll have: More content = more touchpoints. More touchpoints = more lead scoring. That’s the same for us.

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

SnapApp

MAY 23, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. If there’s one stock photo you should never use, it’s the headset hottie. The Culturally Diverse Team Meeting.

B2B Marketing 80

B2B Marketing Paid Search Agency B2B Landing Pages 80

SnapApp

FEBRUARY 24, 2016

As Tim Riesterer mentioned in his C2C 2016 keynote , our buyers are more comfortable sticking with what they know than taking the risk of trying something new. By breaking up your core piece of content, you’ll have: More content = more touchpoints. More touchpoints = more lead scoring. That’s the same for us. AKA: SUSHI!!!

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Circle Studio

MARCH 12, 2020

Now add to that list the author of 2016’s Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. He argues that modern marketing must move faster, adapt more quickly, and manage an increasingly complex set of customer experience touchpoints.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

GreenRope

DECEMBER 10, 2019

An issue that Stephanie is passionate about is the need to provide equal access to services for people with disabilities, across all touchpoints, digital or otherwise. federal government's first agency-level heads of customer experience (2012-2016).

Ethics 52

Ethics Phishing CAN-SPAM Broadcasting 52

NuSpark Consulting

JULY 13, 2016

According to the 2016 B2B Marketing Trends Report by Webbiquity, B2B spending on digital marketing programs is projected to rise 15% over the next five years, and the share of budget dedicated to social media marketing is set to more than double.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. In other words, the core role of the marketer is to create an elegant journey across touchpoints to deliver a person from two click prospect to five click purchaser.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

SnapApp

MAY 23, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. If there’s one stock photo you should never use, it’s the headset hottie. The Gray Haired Businessman.

B2B Marketing 69

B2B Marketing Paid Search Agency B2B Landing Pages 69

PureB2B

SEPTEMBER 24, 2017

Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Define sequencing touchpoints. Match tools to touchpoints. A lot, it turns out.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

PureB2B

JUNE 24, 2018

In 2016, security and privacy were major themes of concern for Big Data, and that spilled over into 2017, especially with numerous hacks and data breach scandals. With more organizations launching IoT solutions, the growing IoT craze will help create more data and touchpoints for businesses to collect information. 2017 At a Glance.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Hubspot

NOVEMBER 19, 2020

This allows us to have impactful conversations about the quality of leads coming from different channels, enabling us to accurately forecast sales and identify touchpoints we can add throughout the buying process to improve the customer experience.". SuperOffice asked its sales reps to become more active on social media.

Sales Management 87

Sales Management Top of Funnel Planning Brand Identity 87

Content Standard

JULY 27, 2016

It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. With this knowledge, we were confident in pitching our 2016 editorial strategy to Skyword’s leadership team, investing in depth and voice and unique perspectives within our reporting.

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Digilant

OCTOBER 15, 2020

And since this 2016 push, omnichannel marketing strategies have continued to improve and streamline into the data-driven, extremely targeting advertising we know of in 2020. . Now, more than 90% of brands say that an omnichannel marketing solution is of top priority for their company.

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Walker Sands

MAY 10, 2019

For every $1 spent on email marketing there is a $44 return on investment according to this 2016 study , so it makes sense why marketers crown email the king of marketing strategies. With a 4400% ROI, it likely won’t be difficult for marketers to convince stakeholders to allocate a large chunk of the budget toward email marketing efforts.

Email Marketing 40

Email Marketing Campaigns Allocation Planning 40

DivvyHQ

MARCH 18, 2016

Developing a regular touchpoint to align tasks to the overarching content mission focuses the team and subconsciously embeds the goal into the minds of the content creators. To create $10m in pipeline in 2016. A Holistic View of Success. To double our engaged web traffic.

High Quality Lead 40

High Quality Lead Sales Qualified Leads Content Demographics 40

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5%

Class 103

Class Digital Asset Management Education Webinar Metrics 103

SWZD

JUNE 30, 2017

Note which campaigns brought them into your database as a prospect, their first touchpoint. Let’s take an example from a demand generation team from H2 2016: Channel . Bottom-Up Funnel Analysis. Analyze the path your closed-won opportunities took, and your lost opportunities too. First Touch Activities. Last Touch Activities.

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48