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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

A high level SWOT analysis. Here’s some research to chew on: People pay more attention to your product if you describe the detrimental effects of the problem you’re solving [ 2016 study into emotional marketing ]. How are your competitors pitching their products? Personalized CTAs convert 202% better [ HubSpot ].

Product 52
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7 Steps to Brilliant B2B Marketing [Part 1]

LEADership

To gain a competitive edge, make sure that you have a clear target audience, develop a detailed SWOT analysis of your current marketing, build a business case using sales funnel and LTV models. It may be hard to believe, but according to the infographic 51% of businesses don’t have a strategy! Which tactic to tackle first? 74% post videos.