Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. Download The Full Report.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

KoMarketing Associates

NOVEMBER 1, 2017

The “Running on Experience: 2017 Digital Marketing Report” from Adobe recently looked at how marketers rank their overall maturity and how it impacts their strategies. Approximately 24 percent of marketers reported “advanced maturity,” which is a significant increase from 11 percent in 2016.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

APRIL 10, 2018

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email. This is compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

DiscoverOrg

JANUARY 22, 2016

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

KoMarketing Associates

NOVEMBER 5, 2019

DemandGen recently published the “2019 Lead Nurturing and Acceleration Survey Report,” and statistics showed that most marketers (60%) would give their current lead nurture programs a failing grade if asked. CSO Insights conducted the “2019 Sales Performance Report,” and statistics showed that last year, 52.6%

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

KoMarketing Associates

JANUARY 22, 2019

Overall, the number of salespeople who work “very closely” or “closely” with marketing has grown 35 percent since 2016. Overall, statistics showed that sales and marketing are starting to work more closely together, which is benefiting sales and decision-makers alike.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

Vidyard

NOVEMBER 29, 2016

× Get the Report. The State of Video Marketing 2016. Get the Report. That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. But how do you find the right data to set goals? Digging Into the Video Marketing Data.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

EverString

NOVEMBER 10, 2016

Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString.

Account Based Marketing 48

Account Based Marketing Marketing Report Customer Surveys Marketing 48

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

KoMarketing Associates

JUNE 11, 2018

The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. This is an increase from 49 percent who said the same back in 2016. percent vs. 49.5 Since companies that are growing revenue are nearly 1.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

Demographics 100

Demographics Intent PR Marketing 100

KoMarketing Associates

APRIL 3, 2018

Yes Lifecycle Marketing recently published the “Q4 Email Benchmark Report: A Marketer’s Guide to 2018” to better understand the types of emails that yield the best results for marketers. Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages?

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

SWZD

AUGUST 30, 2016

Report on how B2B marketers in the tech sector are using content marketing to hit their goals this year: original research LinkedIn’s B2B Technology Marketing Community looks at what drives lead generation - content marketing – in their 2016 B2B Content Marketing Spotlight Report.

Marketing Report 54

Marketing Report B2B Marketing Content Marketing B2B 54

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

6sense

OCTOBER 21, 2015

MarketingProfs and the Content Marketing Institute just released a survey report , taken by 1521 B2B marketers, which today are practicing content marketing, how they are measuring success and how effective they believe a content strategy is in helping them achieve their goals. 6 Takeaways from the 2016 B2B Content Marketing Report .

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

KoMarketing Associates

OCTOBER 10, 2019

Sojourn Solutions and Econsultancy recently teamed up to publish the “2019 Marketing Operations Maturity Benchmarking Report,” and statistics showed that the majority of top-performing marketers (41 percent) “mostly” align with sales on financial objectives, organizational structure and customer success.

Marketing Report 122

Marketing Report Statistics Advertising Benchmark Custom Publishing 122

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

KoMarketing Associates

FEBRUARY 9, 2017

The “2017 Video in Business Benchmark Report” from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos. Previous research published in the fall of 2016 showed that customers were most open to video marketing early in the day. and 11 a.m. and 9 a.m.

Video Marketing 120

Video Marketing Personalization Business Content 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

AUGUST 16, 2016

According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […]. The post 3 Things Every Aspiring Content Marketer Needs to Know in 2016 appeared first on Marketing Insider Group.

Allocation 100

Allocation Content Marketing Content Paid Search Agency 100

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 9, 2016: The Impact of In-Person Events on Your Organization. November 16, 2016: Social Media Reporting & Analysis. November 23, 2016: No Chat This Week.

Peer-to-peer 82

Peer-to-peer Keywords Analysis Distribution 82

KoMarketing Associates

APRIL 3, 2017

The “B2B Data Market Industry Report” from Openprise found that 80 percent of B2B marketers who use five or more third-party sources for data are “very satisfied” with them. According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

KoMarketing Associates

JUNE 28, 2017

The “Brand Experience: A New Era in Marketing” report from Freeman recently discovered that 59 percent of CMOs recognize brand experience for its ability to create lasting relationships with target audiences. Fifty-eight percent believe brand experience is effective for growth in brand advocacy as well.

Marketing Report 120

Marketing Report Brand Identity Branding Marketing Management 120

Onalytica B2B

FEBRUARY 24, 2016

So we analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales OR “social sales” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. Download The Full Report. DOWNLOAD NOW!

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Savanta

APRIL 5, 2016

The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. They want clarity about marketing results. What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality. Download The Full Report. Download The Full Report. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Contently

NOVEMBER 7, 2016

The Interactive Advertising Bureau’s (IAB) latest revenue report , released on November 1, shows that advertisers are finally catching up to these trends. Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Here’s how. Mobile ad spend is booming.

Facebook 128

Facebook Rules Advertisements Advertising 128

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. As for you, our reader, are you surprised at the survey results?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100