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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

Analytics 201
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The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Number of locations. This is an excellent starting point for your account selection process, but it’s only the beginning. Technographic information.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals. Grow faster. With the increase of positive ABM stats and case studies, organizations are quickly starting to allocate greater percentages of their marketing dollars toward ABM.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals. Grow faster. With the increase of positive ABM stats and case studies, organizations are quickly starting to allocate greater percentages of their marketing dollars toward ABM.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

” – Heinz, Reachforce and research partners “The State of Pipeline Marketing Report” (2016). Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. ROI is pretty great.