Biznology

JANUARY 5, 2016

Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

KEO Marketing

SEPTEMBER 30, 2016

KEO Marketing Earns Stevie ® Based on Number of Peer and Public Votes in the “Employer of the Year” Category. September 30, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded a Stevie ® Award by the American Business Awards organization in the 2016 “Great Employer” Program.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Paid Search Agency Planning 48

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Lead Agency

OCTOBER 4, 2017

The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

ANNUITAS

AUGUST 20, 2015

Public relations : Content management applications, social media applications, webinar technologies, communities and reviews. The Stack isn’t getting shorter and that daunting Marketing Technology Landscape supergraphic will surely become more complex in 2016.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

KEO Marketing

AUGUST 16, 2016

August 16, 2016 – KEO Marketing (https://keomarketing.com), a full-service business-to-business (B2B) marketing agency, announced today that president and CEO Sheila Kloefkorn has been accepted into the Forbes Agency Council. In June 2016, Sheila Kloefkorn was also recognized by Forbes as a “Top Western U.S. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Planning 48

Walker Sands

JANUARY 26, 2021

This was my first exposure to the press and to crisis communications, and it was an experience that has sparked a life-long career in public relations ever since. But I left ActionAid somewhat disillusioned with the charity sector. Sound familiar?

Education 52

Education Press PR Fulfillment 52

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. JLL’s content model traditionally revolved around email campaigns, research, and public relations. Content is never just content.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Walker Sands

DECEMBER 12, 2023

He also had a previous stint at CRN, from 2016 to 2021. Most recently, Kyle covered cybersecurity for Protocol, a now-defunct but once highly regarded tech news outlet. Before that, Kyle was a reporter at VentureBeat covering cybersecurity news for technical decision-makers in the enterprise.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Craftmanship

DECEMBER 28, 2016

reasons why your __ (law, graphic design, accounting, management consulting, public relations, engineering, financial planning, advertising, technology, healthcare, beauty, payroll, etc.) With the understanding that industry awards represent a substantial worldwide economic enterprise…here are 3.5

Enterprise Management 100

Enterprise Management Work Management Marketing Management Aggregators 100

KoMarketing Associates

FEBRUARY 9, 2016

Evernote: Seriously Playful: Hack Week 2016. Public Relations and Special Features. CMI: Content Marketing World 2016. DEWALT: Together We Build. US Cargo Control: About Us. FreshBooks: Introduction to Cloud Accounting. Moz: Around the Office. Sprout Social: What is Sprout Social? Marketo: What is Marketo?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! Thus, it remains surprising to me that there really is not a setting to do this on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016. To specify, they have expertise in media planning, SEO, video production, public relations, marketing automation, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. To learn more about the 2016 Gala, visit the event website at hrcazdinner.org. PHOENIX, AZ.,

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Bluetext

FEBRUARY 21, 2018

Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. A sampling of results for the most recent full three years (2014-2016) indicates the result of these efforts.

PR 21

PR Acquisitions Public Relations Lock-In 21

SmartBrief - Marketing

JUNE 12, 2023

Amanda Reseburg is a staff writer with Otter PR and has been a freelance journalist since 2016, with work featured in Scary Mommy and the Beloit Daily News. In this way, writing guest pieces can help you build trust with potential customers and inspire loyalty with current ones.

Tips 52

Tips PR Guidelines Loyalty 52

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. Bouncing Back: Public Relations, Events, and Innovation.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Hubspot

MAY 4, 2017

According to the PR Census 2016 , the PR industry employs 83,000 people in the UK. David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. editor, reporter etc.). He is acutely aware of the situation PR currently finds itself in.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Biznology

MAY 17, 2017

The sales growth of big brands were flat in 2016, versus smaller brands which grew 2.4%. The results are alarming for big consumer goods companies like Procter & Gamble and Pepsi : Overall consumer packaged goods in the U.S. declined 2.5% in the first quarter (source: Nielsen).

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

JANUARY 17, 2017

One great example was the 2016 World Series; I was listening for mentions of the Chicago Cubs from our alumni. When I found these posts, I would RT them, share related content and photos, and mention other alumni who were also Cubs fans. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world.

Social Media 80

Social Media Media Curation Education 80

Walker Sands

JUNE 21, 2022

Not only did the media relations strategy help raise Sophos’ share-of-voice to #1 against competitors during the Log4J exploit news cycle, but the coverage secured Sophos’ #1 spot in SoV against competitors more broadly for the entire quarter. Affectiva Acquired: A PR Journey to M&A.

PR 52

PR Peer-to-peer Acquisitions Press 52

Hubspot

OCTOBER 6, 2016

5) Public Relations and Earned Media. Only 7% of agencies report public relations as a top lead source. With INBOUND 2016 right around the corner, you can bet that all of us here at HubSpot have been practicing our small talk skills. It's pretty simple: If you don't pitch stories, they won't get covered.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. She was ranked by PPC Hero in 2016 as the #1 Most Influential PPC expert in the world. She was also a PM Growth professional at Growthhackers, and won the 2017 Hero Award and the 2016 Einstein Award. Christina Rice @CRicePR. Hila Qu @HilaQu.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

DivvyHQ

APRIL 21, 2017

At 2016’s Content Marketing World conference, DivvyHQ was voted the “#1 Content Creation, Workflow, and Experience Platform”. “We’ve In the Central Midwest, region sponsors include PNC, Lathrop & Gage and Common Ground Public Relations. said DivvyHQ Co-Founder Brock Stechman. About Entrepreneur Of The Year®.

Public Relations 44

Public Relations Press Communities Growth Marketing 44

Bluetext

FEBRUARY 14, 2024

But there are signs of a more positive outlook; VC investment in defense tech startups surpassed $30 billion a year for the past few years (5x investment levels in 2016), and the WSJ article estimates roughly 100 new defense-tech startups have been founded in the U.S. during that time period.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Biznology

MARCH 8, 2016

Blogging is Less Competitive in 2016. The best think in the world would be if Concept2 or Hoka One One were to come down from on their respective Mount Olympus to say hello and engage with me — but they’re spending all their time and money on the elites.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 27, 2016

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology. The state of the blogger outreach union ten years on.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Content Standard

MAY 18, 2017

With United Airlines’ recent PR fiasco—involving a damning video of a passenger being forcefully removed from an airplane—we’ve seen that a company’s initial response to a public relations disaster can inflict just as much damage as the incident.

PR 50

PR Brand Identity Branding Transparency 50

SmartBug Media

AUGUST 8, 2019

Originally written on June 10, 2016. Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.

Press 85

Press Digital Asset Management PR Case Studies 85

Biznology

AUGUST 15, 2016

The 2016 Edelman Trust Barometer found that over half the population doesn’t trust business executives to do what’s right (51%), saying that CEOs focus too much on short term financial results (67%), and lobbying (57%), but not enough on job creation (49%) or the long term impact (57%).

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

APRIL 5, 2016

Remember that there are a million real people in two million real bunny slippers out there who could potentially join Team You in 2016. And, unlike ads, these reviews, links, and mentions persist forever and don’t just fade away the moment you stop paying your ad networks. Now it’s your turn. Go git ’em, Tiger!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Let’s take a look at three big takeaways from Content Marketing World 2016: 1. Because success should be set up well ahead of publication. Creating an amplification plan, whether it’s through influencers or public relations, is a thoughtful part of any content strategy. Value Is Not Volume.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

PureB2B

FEBRUARY 25, 2018

A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. Public Relations. These days, users open their emails on a variety of devices, from desktops and laptops to tablets and smartphones. Non-Profit. Pharmaceuticals.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62