KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

DiscoverOrg

DECEMBER 9, 2016

Below is our curated list of top posts from 2016: 1.) This post is a must read for organizations selling products/services made for those who work in IT. The Evolving Risks and Roles of CISOs in 2016. Top 10 Do’s and Don’ts for Selling to CIOs. These short videos tackle such pertinent issues and empower viewers.

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Burn Rate Budget Programs Deliverability Curation 120

ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

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Eloqua Buyer Personas Marketing Automation Services Marketo 100

DiscoverOrg

JANUARY 22, 2016

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. REQUEST A FREE DEMO.

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Paid Content Marketing Management Budget Programs Planning 100

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

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Top of Funnel Content Marketing Advertising Agencies Content 100

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. Learn more about how Kaon Interactive can help you in 2016.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. She explained to me that their organization was in dire need of a demand generation overhaul. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Tony Zambito

DECEMBER 8, 2015

I am looking for marketing and sales leaders in business organizations who have thought about or implemented buyer persona development. On a positive note, I have worked with some amazing organizations this year. In the end, what we hope for is the continued evolution in how organizations can achieve deep customer understanding.

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Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Social Analytics. Customer Support Tools.

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Startups Tools Best Practices Word of Mouth 100

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. The post Gain Organic Traffic From Social Media Conversations appeared first on Conductor Spotlight. Create content for humans!

Social Media 83

Social Media Traffic Marketing AI Organization 83

Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well.

Lead Scoring 99

Lead Scoring Lead Ranking Class Organization 99

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Most companies already know that effective social media marketing must include paid and organic social media marketing efforts. Time flies when you love what you do! Like this post?

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Spiralytics

JANUARY 7, 2019

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic.

Case Study 110

Case Study Case Studies Traffic Organization 110

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box. Google Testing Additional Structured Snippets Options.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. My Main Content Marketing Prediction For 2016? The leading marketing trend of 2016 will be the maturing of the age of ad blocking. What do you think?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. More organizations need to focus on stewardship, process, organizational adoption, and governance—rather than always thinking a shiny new purchase is a guaranteed fix. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

Sales Engine

OCTOBER 2, 2015

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. Those conversations must start now if you plan to grow revenue in 2016.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. 80% of the respondents were from B2B organizations. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence. To truly understand marketing ROI, we must first understand marketing influence.

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ROI Organization Buyer's Journey Marketing 264

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Sprout Social

OCTOBER 31, 2016

All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. Monitoring your organization’s brand handle only goes so far. November 9, 2016: The Impact of In-Person Events on Your Organization. November 23, 2016: No Chat This Week.

Peer-to-peer 82

Peer-to-peer Keywords Distribution Analysis 82

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Biznology

FEBRUARY 3, 2017

Here are the 10 most inspiring digital marketing stories of 2016. This would not only benefit the organization but also, be a massive help to consumers looking to buy cookies. The post 10 most inspiring digital marketing stories of 2016 appeared first on Biznology. million in earned media on a $200,000 budget. Like this post?

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. As for you, our reader, are you surprised at the survey results?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

SmartBug Media

AUGUST 5, 2019

Originally written on June 10, 2016. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Adobe Experience Cloud Blog

JANUARY 3, 2017

We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. That wraps up our top 10 blogs for 2016. Measure the ROI of Digital Advertising Beyond Revenue Impact. Get Scrappy: 7 Tips for Smarter Digital Marketing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Sprout Social

JANUARY 5, 2017

As one of the organizers I may be a bit biased, but Hack Week 2016 was a smashing success. A photo posted by Sarah Nagel (@thesarahnagel) on Dec 23, 2016 at 1:08pm PST. Around this time a wise man and organizer of Hack Week 2015, Arlo Guthrie , offered the perfect solution. teamsprout #teamchitchat #lovemyjob. What a day.

Wiki 66

Wiki Marketing Proposals Communities Social Media 66

Contently

JUNE 30, 2016

But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. The post Contently Quarterly: The Summer 2016 Issue appeared first on The Content Strategist. Content marketing is transforming.

Top of Funnel 66

Top of Funnel Digital Marketing Funnels Content Storytelling 66

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. He wrote that “…more and more organizations are increasing their spend on content marketing, but only 30% can demonstrate the ROI from this spend.”

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Use of Video for Sales Prospecting or ABM. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Nicole Banks ☕️ (@melovecoffee) November 9, 2016. Angelo Georgescu (@AngeloGeorgescu) November 10, 2016.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50