Vidyard

OCTOBER 19, 2016

KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

DiscoverOrg

AUGUST 19, 2016

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. There was no way that simply sourcing great candidates (although critical!) could get us the volume of candidates we needed. Cold calls. How Can You Improve Your Strategy?

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. The moral of the story? Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Kaon

NOVEMBER 6, 2018

The SPEAR App allows sales teams, channel partners and marketers to demonstrate Ciena’s portfolio of products (in a data center, for example) at scale within a 3D virtual environment. SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. The Result.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. It is still primarily a top and middle of the funnel channel, as we saw in the LinkedIn Ads Benchmark Report.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Convince & Convert

NOVEMBER 6, 2017

Posted by Experticity on Thursday, October 13, 2016. He shares how they shifted their mindset from looking at social as a lead generation channel to more of an advocacy channel. Ask-the-Expert: Scott Sneddon on Multi-cloud. Public cloud, private cloud, hybrid cloud, multi-cloud.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. To achieve this he uses a multi-platform approach. Huel uses Buffer to plan and share social content across their channels “ It’s great for managing our social publishing schedule.

Social Media 97

Social Media Media Multi-Channel Work Management 97

BenchmarkONE

SEPTEMBER 17, 2020

Adoption has grown 113 percent since 2016 and 28 percent since 2017. . A CRM simplifies the process and connects all channels, especially when you are running content on multiple devices. It’s time to empower your employees and customers with an omnichannel, multi-market solution that puts you ahead of the game.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Customer Experience Matrix

JUNE 3, 2017

The system has since expanded to support more channels and message types. Each campaign has a target audience, goal (defined by a query), outcome (such as adding points to an account or tagging a customer profile), message, and “execution” (the channel-specific experience that includes the message).

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

ANNUITAS

SEPTEMBER 22, 2016

Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. The moral of the story? Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. How will you measure success?

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 100

SmartBug Media

MAY 19, 2020

Closed loop marketing allows the business to know what channels and initiatives work best to grow traffic, convert leads, and close customers. Instead of creating tracking URLs and inputting content into each social channel, marketers can easily publish and track social content from any page on the web. Monetizing Customers.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Content4Demand

NOVEMBER 8, 2018

The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. Importing Engagement. Dealing in Data.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Content Standard

DECEMBER 9, 2020

The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. Sadly, Google+ quickly became known as the social channel used by Googlers … only. A 2017 study found that as much as 56% of all display ad dollars were lost to fraudulent or unviewable inventory in 2016.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

ANNUITAS

SEPTEMBER 22, 2016

Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

Sharpspring

AUGUST 3, 2021

If you can get on one from another series or channel to promote (which is usually as simple as an email), do it. And it will become a valuable brand awareness driving channel over time too, so you’ll be able to grow your list and engage new influencers over and over again. Podcast and/or Vlog About It. Mostly video? We thought so.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. at individual channel s within your marketing mix and?collects coupled with?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Multi-Touch Attribution (MTA) provides you with a more granular, person-level view than Marketing Mix Modeling’s aggregate method can ever hope to achieve. at individual channel s within your marketing mix and?collects coupled with?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. He is interested in integrating marketing messages across multiple online and offline channels. He is among the ‘Top 25 Most Influential PPCers’ listed by PPC Hero from 2016-2020. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

APRIL 26, 2017

It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. But the answer also lies in a more multi-channel approach. But here are my main observations from the week. Marketo has their mojo back. A new executive team made for plenty of new faces on stage and on the exhibit floor.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

6sense

MAY 6, 2020

Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent; engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. Founded in 2016 and based in San Francisco, People.ai About 6sense.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Engagio

DECEMBER 18, 2018

More organizations have expanded from pilot programs to formal, established efforts (62% in 2017 compared to 38% in 2016). Engagio’s evolved quite a bit since early 2016 as well. What’s new in the second edition: Some teams are still getting started with ABM, while others execute advanced, multi-faceted programs with target accounts.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

KoMarketing Associates

JANUARY 12, 2016

Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. I first put a name to episodic content after reading a Ceros article projecting content marketing trends for 2016, and it immediately rang true. One More For The Road. Start The Story Anywhere.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ANNUITAS

SEPTEMBER 22, 2016

Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Televerde

JANUARY 11, 2018

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Measurement. Results should always be measured and improved upon.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. Beyond the networks traditional sponsored Live streams, the company features three unique opportunities to explore in 2016. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. Beyond the networks traditional sponsored Live streams, the company features three unique opportunities to explore in 2016. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Customer Experience Matrix

NOVEMBER 9, 2015

Infer plans to also recommend the best offer for each group, although this is not in the last week’s release – which is available today to current clients and will be opened to non-customers in early 2016. That last option is an interesting extension in itself, meaning Infer could be used by marketers who have no interest in lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. Establish Cross-Channel Marketing. It extends beyond the capabilities of multi-channel.

SEO 48

SEO Trends Multi-Channel SERP 48

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. Such a model needs to capture not only core contact and firmographic/demographic information, but also must capture key segmentation information (which may not be firmographic/demographic), as well as behavioral information at a content offer and engagement channel level.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Of these, I found WickedReports the most interesting: they use customer tracking to do multi-channel lead attribution and customer value analysis.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120