Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016.

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. To combat this, the newer retargeting plans are more sophisticated behavior-driven retargeting. The post Emerging marketing trends for 2016 appeared first on Biznology.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Lattice

NOVEMBER 18, 2015

Smart Planning to Hit the Ground Running in the New Year. And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Quick, what are you thinking?

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. million in earned media on a $200,000 budget.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged. Take Adidas.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

KEO Marketing

JUNE 16, 2016

In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Companies that want a competitive advantage in 2016 should focus on providing a better customer experience at every brand touch-point through the customer journey. Customer Experience.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Vidyard

MAY 11, 2016

“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% Meta saw 16.6%

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Marketing Insider Group

JANUARY 18, 2016

At the end of the year, one of the most exciting (and challenging) things for marketers to do is to predict what’s to come and strategize their game plan for next year. What technologies and social media platforms will consumers embrace? The post Top 10 Social Media Trends of 2016 appeared first on Marketing Insider Group.

Social Media 50

Social Media Trends Media Planning 50

Biznology

FEBRUARY 2, 2017

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. I caught up with Anthony in Singapore in November, and learned about his ambitious plans. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Vidyard

NOVEMBER 29, 2016

It’s really difficult to plan a journey if you don’t know your destination. The State of Video Marketing 2016. Video is most commonly used on websites and social media, and explainer videos are the top used asset. × The post Key Video Benchmarks from Demand Metric’s 2016 Report appeared first on Vidyard.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

6sense

OCTOBER 21, 2015

6 Takeaways from the 2016 B2B Content Marketing Report . Who loves to plan? Image Source: 2016 B2B Content Marketing Report. 76% of the most effective content marketers have plans to create even more content in 2016, and 81% of the less experienced ones plan to ramp up their production. Who loves meetings?

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

Writing on the Web

JANUARY 19, 2016

But, I do believe in strategy, clarity, planning and focus. For example, a few years ago my “one word” was “Care.” (Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.). How to use social media. Research has proven this.).

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Vidyard

OCTOBER 19, 2016

KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. ” As a result, it looks like we’re barreling towards a new era of social media. But to really understand what the next era of social media will look like, we first need to understand how we got here. The First Era of Social: The News Feed.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Hinge Marketing

APRIL 8, 2016

6 Essential IT Marketing Strategies for 2016. So what do IT firms need to know for 2016 as they strive to answer to the parallel priorities of new business, good people, and innovation? For a more detailed plan of action, we’ve developed an SEO checklist for IT services firms. And this is the core goal of content marketing.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. The series kicks off here tomorrow with Nine Social Media Marketing Stats You Can Use.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. The post What’s the Best Platform for Live Video Marketing in 2016?

Video Marketing 72

Video Marketing Planning Best Practices Paid Search Agency 72

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Vidyard

OCTOBER 19, 2016

Three years later, he was awarded the 2016 Shorty Award for Best Vine Artist, and he is now heralded as the king of Vine magic and one of the most popular content creators on social media. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hinge Marketing

APRIL 8, 2016

6 Essential IT Marketing Strategies for 2016. So what do IT firms need to know for 2016 as they strive to answer to the parallel priorities of new business, good people, and innovation? For a more detailed plan of action, we’ve developed an SEO checklist for IT services firms.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? With that in mind, we’ve compiled a list of top B2B marketing statistics you should be aware of, plus some questions to consider, as you plan and implement your marketing strategies and initiatives for 2016. By 2016, 60% of companies will have an executive in their organization (e.g.,

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. Relying on research to identify blind spots and reduce risk is an effective foundation for planning out an intentional (not reactive or accidental) marketing strategy.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Stevens & Tate

JULY 4, 2022

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. That is because the individual you are seeing is a social media influencer , which makes the premise of an influencer marketing strategy so much more unique. What’s more?

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

6sense

DECEMBER 22, 2015

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. Your content team should leverage webinars and blog posts to tell the story of the release and establish email, social media and advertising campaigns to spread the message.

B2B Marketing 48

B2B Marketing Work Management Planning Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. January 2016. February 2016. March 2016. The Economist – The Big Rethink 2016 – March 24 th – New York, NY.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Content Standard

JANUARY 19, 2016

Research from Trusted Media Brands Inc. shows that over the next 12 months, fewer marketers are planning to utilize native ads (45 percent in 2016 compared to 50 percent in 2015). Here are a few native ad issues content marketers will have to contend with in 2016: Ad Blockers Will Make Native Content More Attractive.

Advertisements 40

Advertisements Advertising Mobile Advertising Ad Exchange 40

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. PHOENIX, Ariz., In addition, Kloefkorn will lead a panel discussion.

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48