KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. And most marketing and sales data is just that — garbage. A few thoughts on where to start: Analyze critical path, not attribution: Marketing analytics is mired in poorly considered “attribution” models.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Find High Potential Targets. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Ranking Lead Scoring 100

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Potential pitfalls to effective marketing planning. “If Marketing + Sales alignment is key (not just for ABM).

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Takeaways for Marketers. The # 1 priority for B2B marketers in 2016 will be understanding buyers , according to research conducted by the ITSMA.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. Vendors, take note. Download the Full Buyer Persona Study. Scoops indicate a created need for investment in a solution.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Kapost

JUNE 13, 2016

Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities. However, companies that invest in and document customer success and marketing strategies are poised to win big.

Work Management 48

Work Management Marketing Management Marketing & Strategy Marketing Strategy 48

Engagio

JULY 10, 2017

There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. One of the key elements of a Marketing Qualified Account is understanding intent. Account engagement by persona.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Seismic

SEPTEMBER 8, 2019

Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience. Identify the prospect’s persona (i.e. The prioritization of customer retention. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Canadian Marketing Association

FEBRUARY 11, 2016

Content marketing will continue to be a hot topic in 2016. According to Content Marketing Institute's 2016 B2B Report , 76% of marketers have stated their organization will produce more content in 2016 than they had in 2015. need to find ways to bring products to market faster). Margaret or Patrick).

Business 48

Business Tips Word of Mouth Content 48

Aberdeen

FEBRUARY 28, 2019

vendor comparisons) and build other funnel skill sets in logical order. Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time).

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Conversica

MAY 22, 2018

In 2016, 11 percent did not respond, and in 2017, 27 percent did not respond. This was significant improvement over previous years in the latter two categories: only 9 percent of schools in 2016 received an “A” for promptness, and only 4 percent earned an “A” for personalization. About Conversica.

Education 40

Education Research Sales Qualified Leads Gartner 40

Directive Agency

SEPTEMBER 8, 2017

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Marketing is still a vital component of growth, after all.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Budget 40

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. bytes, if you prefer… The big data market size keeps growing.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? How large is the database you’re marketing to?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

ERDM

SEPTEMBER 6, 2018

Prior to joining Lowe’s in 2016, she worked at Entertainment Retail Enterprises with clients including Nickelodeon and M&M’s World Stores, creating customized products, flagship stores, and experiences in global markets. What is one marketing topic that is most important to you as an innovator? Read on for our conversation.

Design 40

Design Validation Differentiation Paid Search Agency 40

ERDM

SEPTEMBER 6, 2018

Prior to joining Lowe’s in 2016, she worked at Entertainment Retail Enterprises with clients including Nickelodeon and M&M’s World Stores, creating customized products, flagship stores, and experiences in global markets. What is one marketing topic that is most important to you as an innovator? Read on for our conversation.

Design 40

Design Validation Differentiation Paid Search Agency 40

6sense

DECEMBER 10, 2021

A marketing qualified lead (MQL). According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. A marketing qualified lead (MQL). In some cases, your marketing team needs to start a lead nurturing campaign to re-engage them. Contents: What is lead qualification?

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Hubspot

MARCH 16, 2016

The Great Flood of 2016. I then sheepishly realized I was no different than the marketing prospects I talk to every day who ask me questions like: If we invest $10K/month in a marketing retainer with Stratus, how many new customers will we get this year? 4) Ideas - you hired a marketing agency to be the expert right?

ROI 28

ROI Advertising Agencies Paid Search Agency Planning 28

Customer Experience Matrix

JULY 1, 2016

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

SmartBug Media

AUGUST 6, 2019

Originally written on June 10, 2016. It is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service, and it consists of three stages that make up the inbound marketing framework : awareness, consideration, and decision. Content was updated August 6, 2019. The result?

Top of Funnel 82

Top of Funnel Buy Process Buyer Personas 82

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Tony Zambito

OCTOBER 9, 2015

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. Since the beginning (approximately 10 years ago), social media marketing has centered on brands (e.g., Sounds like something every company should support and be engaged in doing, don’t you think?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Webbiquity

MAY 13, 2014

There’s been a raft of articles recently proclaiming the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (b2b) marketing most prominently. These other sources of friction include: Marketing/Sales Friction. Photo Credit: LGEPR via Compfight cc. Mixed messages.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. ” Hunter Walk has a great framework called LUV.

Startups 52

Startups Work Management CPO Enterprise Management 52

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. Marketers must kill things. Nils Koppelmann, Founder of 3tech GmbH AI Ending A/B Testing?

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Hubspot

MARCH 9, 2017

However, with rapid growth comes the potential of market saturation. In order to stand out, SaaS vendors need to be smart about their marketing strategies. In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey. SaaS is going nowhere soon.

Lead Ranking 70

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 70

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach. Let’s help you fix that.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Aberdeen

MAY 22, 2018

NICE acquired inContact in 2016, and kept the latter’s user event (ICUC) as a joint event to its Interactions in 2017. Briefly, they touched upon an increase in the number of cloud licenses and related revenue, signaling positive market reception for its integrated portfolio capabilities. Omni-channel. AI & automation.

Work Management 45

Work Management Marketing Management Peer-to-peer Acquisitions 45

Engagio

APRIL 29, 2018

Summary: What causes good marketers to execute bad ABM and fall victim to the hype cycle (plus, how to avoid disappointment.). These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM). I get it — ABM done right is hard, and marketers are busy. It’s about standing out.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Kapost

AUGUST 8, 2016

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Must-Know Marketing Technology Advice from Bala Kudaravalli, Marketing Technology Director at Salesforce.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Sales Engine

NOVEMBER 24, 2015

But even though competition is expanding in 2016, many will still fail to drive bottom line results. That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out. Clearly define your target audience and develop buyer personas.

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120