Q4 2016 Marketing Email Open Rates Experienced Slight Decline
KoMarketing Associates
APRIL 20, 2017
As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent of emails delivered in the fourth quarter of 2016 were marketing emails, and 2.5
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