chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . Other companies have embraced other publishing platforms. iTunes Podcasts.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Webbiquity

FEBRUARY 2, 2016

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV). Branding Bricks ). MediaPost ). The CMO Survey ). MediaPost ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 91% of businesses use video as a marketing tool – an all-time high since 2016. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2016.

Social Media 101

Social Media Social Marketing Media Planning 101

Envy

JULY 31, 2017

When Aqua launched its security platform back in 2016, the competition was fierce from day one. HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. Step 5: Inbound marketing with Hubspot. x20 growth in leads Q1 2016 to Q1 2017.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Atomic Reach

FEBRUARY 7, 2019

Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources". Data shared by HubSpot in 2015 states, companies that published 16+ blog posts per month got almost 3.5

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. The Martech Landscape Did Not Shrink. Make That 268. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Convince & Convert

APRIL 11, 2016

iambeckyg) April 1, 2016. Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. ” For years, HubSpot has been praised for its laid-back, open-space culture.

Conversion 89

Conversion Hubspot Press Buzz 89

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Since 2016, the number of businesses using video content for marketing has increased by 41%. Live streams on Linkedin can generate more engagement than published videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Biznology

FEBRUARY 7, 2022

We can finally realize the power of digitization and the promise of the 4th Industrial Revolution, a term coined at the World Economic Forum in 2016 , but which we wish to see play out to its full potential. This article was originally published here. Whether one is favorable or not, it deserves attention.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

SmartBug Media

MAY 19, 2020

At a high level, HubSpot’s sources report can show you this information. Image taken from HubSpot. ). Using time-saving benefits: HubSpot’s social share Chrome extension is a huge timesaver for marketers. Becoming a customer’s data storage hub: HubSpot’s CRM is a good example of a stellar storage hub.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Hubspot

MAY 12, 2017

In June 2016, Instagram announced it was changing its algorithm to show users content they cared about first -- no matter when it was posted. Figure out an Instagram publishing cadence that works for you -- and we recommend posting no more than once per day. A post shared by HubSpot (@hubspot) on Nov 10, 2016 at 9:48am PST.

Hubspot 78

Hubspot User-Generated Content Social Media Tagging 78

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

SmartBug Media

MAY 14, 2020

Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. For products other than GoToWebinar that don’t use native integration with HubSpot, you’ll need to import a list or lists after the webinar is over (Contacts > Lists > Import button at top right).

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Contently

JUNE 22, 2016

For those unfamiliar with the concepts : Additive content combines previously published stories into larger content assets. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Last summer, HubSpot covered the importance of mobile optimization in relation to Google’s new algorithms.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

MARCH 18, 2016

Every year for the last eight years, we've published a little report we like to call the State of Inbound. So for this year’s 2016 report, HubSpot has redesigned the survey with more forward thinking questions. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

Opinions 28

Opinions Customer Surveys Planning Inbound Marketing 28

Hubspot

JANUARY 5, 2016

In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. The beginning of 2016 is a great time to prioritize mobile as a core part of your strategic vision. It’s time for publishers to go on the office against ad blockers. 4) Go on the Offense Against Ad Blockers.

Mobile Advertising 28

Mobile Advertising Advertising Benchmark Custom Publishing Segmentation 28

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . A 2016 Pew Research Center study shows that people are regularly turning away from TV as the main source of their news and information. TechClient Click To Tweet.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Here's an example of a Question sticker in a HubSpot Story. In 2019, Instagram Stories hit 500 million daily users.

Research 101

Research Work Management Storytelling Custom Publishing 101

Hubspot

JUNE 4, 2018

Trending, according to Facebook's official description , aggregates the most popular news items among Facebook users "based on the number of publishers that are posting articles on Facebook about that subject and the engagement level of those articles.". Local publishers will benefit. of clicks to news publishers on average."

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. The best way to develop your own strategy is to study ideas from your fellow publishers.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

Hubspot

APRIL 6, 2018

Those promises came when it was first revealed in 2017 that the social media behemoth had been weaponized by foreign actors to spread misinformation and influence the 2016 U.S. This is the clearest approach to labeling political ads that they’ve put forth thus far," says Henry Franco, HubSpot's social campaign strategy associate.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

ClearVoice

JUNE 5, 2023

The platform publishes a recording of the video to the profile, group, or page for later viewing. Facebook Reels Short-term video content exploded with the release of TikTok in 2016. Viewers can comment on and share the broadcast while it’s ongoing. Facebook Live videos are best for real-time engagement.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

MAY 24, 2018

These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency -- particularly after revelations were made that the platform was weaponized by foreign actors to spread misinformation and influence the 2016 U.S. presidential election. Earlier this month, the U.S.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones.

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

SmartBug Media

NOVEMBER 6, 2019

Take a look at the above example of HubSpot's " Introduction to Lead Nurturing " landing page. Bonus: Take a look at this other page style for HubSpot's " Free Ebook Templates " offer, where they choose to do a CTA and a pop-up form instead of the more traditional landing page style above. Cal l-to-action. Need another example?

Design 75

Design Tactics Sales Leads Marketing Websites 75

Hubspot

APRIL 20, 2017

People go to Facebook for news and content consumption more than ever, and they use Facebook to connect with brands and publishers, as well as their friends and family. For the purposes of this blog post, it's valuable to quickly recap some of the major changes that have taken place since F8 2016 -- because a lot has changed.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. The result: 38% decrease in visits from 2016 to 2017. The result: 35% decrease in visits from 2016 to 2017.

Traffic 76

Traffic Features Google SERP 76

SmartBug Media

DECEMBER 4, 2019

Breaking this down by industry, we see the following organic traffic conversion rates: Media or publishing: 20%. This post was originally written on June 10, 2016, and it was updated in December 2019. The overall average percentage of organic traffic that should be converting into leads is 16%. Marketing agency or consultancy: 20%.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Hubspot

FEBRUARY 5, 2018

The news came via a blog post penned by YouTube News Senior Product Manager Geoff Samek, who explained the efforts are part of those to " get [news] right" on its platform, "helping to grow news and support news publishers on YouTube in a responsible way.". presidential election.

Youtube 72

Youtube Broadcasting Marketing Proposals Content 72

Hubspot

APRIL 28, 2017

With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content. Our advice is to publish no more than 3X per day, to invest in live and native video content, and to connect with your audience and customers on Facebook Messenger (but more on that later).

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 91% of US internet user search every month (source: HubSpot ). source: HubSpot). Source: MarketingSherpa ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. When you are finished, tap the arrow at the bottom when you’re ready to publish. Prepare to publish your Reel. View your Reels. Share your Reels.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Hubspot

APRIL 1, 2018

You can see how we've tried to strike that balance on HubSpot's Facebook Page below. Do consider publishing a Facebook cover video. This allows you to format and publish the desktop file to your Facebook page. Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly. (If

Template 101

Template Facebook Guidelines Banners 101