Remove long-tail
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How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

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Six SEO Facts About All High-Ranking Content

Webbiquity

Long-Tail Keywords Perform Best. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches.

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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. So for marketing success in 2016, you first must commit to making an actual marketing investment. That means money, but if you’re not working with a marketing agency, it also means time. Tying it all together.

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. You can also still get the original 2011 , 2012 , 2014 , 2015 , 2016 , 2017 , 2018 , and 2019 editions of the landscape. Kind of trippy.

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Between 2014 and 2016, we'd become accustomed to seeing month-over-month traffic growth without regularly switching up our strategy.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. of the solutions from 2016 were removed (and another 3.5% Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.,

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The Future of Content Strategy

Hubspot

In 2016, Google CEO Sundar Pichai announced that one out of five queries on its mobile app and on Android devices were voice searches. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. The traditional view of “keywords” in search has changed.