Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? For small businesses, social media is likely lead generation-focused. The problem? So, what’s going on here? Small Business: More Followers, More Revenue.

Social Media 162

Social Media Generation Media Peer-to-peer 162

ViewPoint

AUGUST 11, 2016

For one, there is greater recognition that marketing should deliver qualified leads that are fully vetted, closeable and likely to convert through the buyer’s journey. Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes. The cost-per-lead metric accomplishes none of the above.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Generation Cost 120

Strategic-IC

MAY 8, 2018

To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. If financial goals are unclear and lead generation targets undefined, the campaign won’t be able to deliver on ROI or timelines. How can you ensure your marketing campaigns will deliver ROI?

Lead Ranking 101

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 101

Square 2 Marketing

NOVEMBER 12, 2020

In 2016, research reported around 13,300 digital agencies, and I’m sure that number today is well over 20,000. If you answer no to at least one of the six questions below, then you should be considering working with an agency to help you generate leads and grow your business. This question can be answered pretty quickly.

Ad Agencies 70

Ad Agencies Lead Generation Generation Leads 70

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? For small businesses , social media is likely lead generation-focused. The problem? So, what’s going on here?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Champion Communications

OCTOBER 9, 2017

This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation. 47% of buyers view 3-5 pieces of content before engaging with a sales representative. So what form should this content take?

Lead Generation 69

Lead Generation Lead Scoring Lead Ranking Generation 69

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. In the same study, over 70% of respondents said they spent more of their budgets on ABM in 2016. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Sprout Social

JUNE 17, 2016

Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. — Craig Sephton (@CraigSephton) June 15, 2016. A3: User generated content.

Lead Generation 46

Lead Generation Demand Lead Scoring Lead Ranking 46

Directive Agency

NOVEMBER 15, 2018

If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. TOFU: The purpose of top of funnel content is to generate brand awareness and perception amongst your target audience. They shop the same way. The Approach.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Hinge Marketing

DECEMBER 11, 2015

But once they understand that content is among the most effective marketing tools for generating leads, marketers perk up. Develop Content Aimed at Generating Leads. Hinge's research has shown that 77% of professional services firm generate new business leads online. Additional Resources.

Lead Generation 48

Lead Generation Work Management Lead Scoring Lead Ranking 48

Directive Agency

NOVEMBER 15, 2018

If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. TOFU: The purpose of top of funnel content is to generate brand awareness and perception amongst your target audience. They shop the same way. The Approach.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KEO Marketing

JANUARY 20, 2016

The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. That’s why we’re calling it The Ultimate Guide to B2B Lead Generation Success. It’s one of the most thorough resources KEO Marketing has published to date.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

NuSpark Consulting

MARCH 24, 2019

Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. The contents of a white paper are meant to be informative, not sales-oriented, and are usually aimed at lead generation during the consideration stage of the buying journey.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Hinge Marketing

JANUARY 5, 2016

SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Your website is at the top of your lead generation strategy’s funnel. This basic sharing of knowledge is the foundation of your lead generation strategy. Your cost per acquisition significantly drops by utilizing a robust online lead generation system.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Spiralytics

MARCH 23, 2017

According to CMI’s benchmark report for 2016, 89% of B2B organizations implement Content Marketing, and 62% of these B2B marketers claim that their efforts are more successful than a year ago. Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations.

Lead Generation 83

Lead Generation B2B Marketing Content Marketing Leads 83

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? This post originally appeared on the Cintell blog.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Plus, Gary is one of the nicest guys you’d ever want to meet. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

SWZD

JANUARY 20, 2016

Don't get tripped up by the latest lingo, stay on top of 2016's demand generation buzzwords. Stay caught up on all the latest demand generation jargon with this quick list.

Demand Generation 48

Demand Generation Demand Generation Lead Generation 48

KoMarketing Associates

NOVEMBER 5, 2019

Lead Generation from Sales and Marketing Teams. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation. of leads actually come from sales teams, while just 20.2% are generated by marketers.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

JANUARY 17, 2019

Maintaining a Focus on Lead Generation. This is not the first time that research has shown that marketers are focused on lead generation and sales. In fact, statistics dating back as far as 2016 show that marketers have been focused on these objectives for an extended period of time.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

SWZD

AUGUST 30, 2016

Report on how B2B marketers in the tech sector are using content marketing to hit their goals this year: original research LinkedIn’s B2B Technology Marketing Community looks at what drives lead generation - content marketing – in their 2016 B2B Content Marketing Spotlight Report.

Marketing Report 54

Marketing Report B2B Marketing Content Marketing B2B 54

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Content Standard

NOVEMBER 10, 2015

Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content marketing goals. That’s a sobering realization.

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. 5 B2B Lead Generation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. AN) What could future B2B marketing strategies look like for 2016 and beyond?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

MAY 10, 2017

In 2017, nearly half of B2B marketers (45 percent) state that their primary goal with ABM is to generate revenue. This is compared to 25 percent who said the same in 2016. Pipeline acceleration (22 percent) and lead generation (17 percent) are also key reasons for utilizing ABM in 2017.

Account Based Marketing 139

Account Based Marketing B2B Marketing ABM B2B 139

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183