Contently

MARCH 31, 2017

While Gartner’s thesis won’t be tested for another year, there’s no denying that personalization is already having a dramatic effect on how companies do business. According to a DemandWave study, 29 percent of B2B marketers use personalization, and 49 percent find it effective.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Biznology

JUNE 8, 2016

Despite the overwhelming barrage of messages we all have to wade through, our inboxes are still a major touchpoint in nearly every industry, both B2B and B2C. You can register for the webinar here.

Email Marketing 80

Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

ViewPoint

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. A sales-qualified lead that’s not effectively followed up is wasteful from a budget and revenue point-of-view. call scheduled for 8 Sep at 11. sent invite to confirm call.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

NuSpark Consulting

APRIL 29, 2017

In the 2016 State of Account-Based Marketing (ABM) Study from Sirius Decisions, key findings showed more than 50 percent increase in the number of B2B companies practicing ABM. An effective value proposition shows your prospect the benefits of contracting with your firm. Implementing ABM. 4: Personalize the Approach. . #6:

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

ScanmarQED

MARCH 17, 2021

Popularized in the 1990s, MMM is a reliable way to measure marketing effectiveness and understand the impact of marketing activities on business performance. your individual touchpoints at?the Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

Popularized in the 1990s, MMM is a reliable way to measure marketing effectiveness and understand the impact of marketing activities on business performance. your individual touchpoints at?the Often, proper analysis of disaggregate data can serve as an effective surrogate, filling the gap between MMM and person/spot level detail.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Marketing Insider Group

JUNE 16, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. A photo of a real executive or customer would be 10x more effective, though. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. The Gray Haired Businessman.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Advertising Agencies 100

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Convince & Convert

MARCH 21, 2016

Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. This year, the prize was a ticket to MarketingSherpa Summit 2016 and a stay at the Bellagio. Test Duration: 01/21/16–01/26/2016. Motivation.

Copywriting 91

Copywriting Clickthrough Lead Ranking Landing Pages 91

Outbrain

MARCH 30, 2022

This is a really effective way to hugely expand your reach by targeting customers on the open web, while using the ad creatives you’ve already got. Look for more touchpoints to engage your audience and be there, or be square. There are effective ways to do this, like live chat or chatbots during after hours. Not convinced?

Paid Search Agency 52

Paid Search Agency SMS Mobile Advertising Marketing & Strategy 52

Circle Studio

MARCH 12, 2020

Author Jacob Morgan argues that many companies have been focused on the effect (engagement) and not the cause (experience). Now add to that list the author of 2016’s Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Define sequencing touchpoints. Match tools to touchpoints. A lot, it turns out. Rethink the pop-up.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

NuSpark Consulting

JULY 13, 2016

According to the 2016 B2B Marketing Trends Report by Webbiquity, B2B spending on digital marketing programs is projected to rise 15% over the next five years, and the share of budget dedicated to social media marketing is set to more than double.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

SnapApp

MAY 23, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. A photo of a real executive or customer would be 10x more effective, though. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. The Culturally Diverse Team Meeting.

B2B Marketing 80

B2B Marketing Paid Search Agency B2B Landing Pages 80

PureB2B

SEPTEMBER 24, 2017

Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Hubspot

NOVEMBER 19, 2020

Sales and marketing meet weekly to discuss the results of these campaigns and ultimately evaluate their effectiveness. Great alignment between marketing and sales comes down to high-quality data analysis and effective communication with an action plan, and accountability on both sides, in order to solve complex problems.".

Sales Management 87

Sales Management Top of Funnel Planning Brand Identity 87

SnapApp

MAY 23, 2016

She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. A photo of a real executive or customer would be 10x more effective, though. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites. The Gray Haired Businessman.

B2B Marketing 69

B2B Marketing Paid Search Agency B2B Landing Pages 69

PureB2B

SEPTEMBER 24, 2017

Implication: Throughout 2016, Account-Based Marketing was touted as an effective B2B marketing strategy. This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Walker Sands

MAY 10, 2019

For every $1 spent on email marketing there is a $44 return on investment according to this 2016 study , so it makes sense why marketers crown email the king of marketing strategies. One way to improve results is by performing A/B testing with your campaigns to help determine which options are most effective for a specific audience.

Email Marketing 40

Email Marketing Campaigns Allocation Planning 40

Content Marketing Institute

DECEMBER 5, 2017

The ability to distribute your story across multiple channels makes it even more effective, he adds. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Sana Commerce

MAY 17, 2023

We also know that a site visit is usually the first touchpoint for many B2B buyers , with 9 out of 10 buyers reporting that online content has a major impact on their purchasing decisions. In 2016, Google announced mobile-first indexing, which makes how your web store performs on this channel important.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

SWZD

JUNE 30, 2017

In this case, what appeared to be a Google advantage, because of lower quoted cost-per-action (CPC vs CPL), actually turned out to be less effective in Q1, perhaps because content syndication campaigns pulled from marketing-qualified audiences matching your needs. Let’s take an example from a demand generation team from H2 2016: Channel .

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48

Bluetext

JANUARY 21, 2020

Reports show that between 2016 and 2023, the DOOH media channel will grow from $3.6 Digital marketing agencies like Bluetext now have the capability to run one digital campaign across all different mediums and – most importantly – track user behavior across all touchpoints. Billion to $8.4

Advertising Agencies 27

Advertising Agencies Marketing AI Work Management Paid Search Agency 27

Adobe Experience Cloud Blog

JANUARY 19, 2017

In 2016, we added a 65% year-over-year growth in pipeline. Because we have an ABM tool that is native to our platform, we can glean insights on our target account activities across all touchpoints, enabling us to have more relevant, effective conversations.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

chiefmartech

DECEMBER 16, 2015

Wow, you can’t scroll a mobile screenful on Twitter these days without hitting at least three predictions for 2016. He will share how getting the value from marketing technology is a team sport, and what that should mean for your investment priorities in 2016.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

Hinge Marketing

APRIL 26, 2016

In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business. Over time, this kind of organic linking has an upward effect on your web authority, and is rewarded by search engines giving your site higher page ranking.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

SnapApp

MAY 29, 2018

A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them” — Cintell , Understanding B2B Buyers 2016 Benchmark Study. just 18 months previous. Who are they?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

chiefmartech

SEPTEMBER 15, 2015

Quick promotional interlude: beta rates for MarTech Europe expire this Friday, and our call-for-speakers for MarTech 2016 in San Francisco is now open.). For me, that means getting the right content to the right person at the right time at a channel and touchpoint of their choice to inspire behavioral change and participation.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Digital Marketing World Forum

AUGUST 28, 2019

Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Technology will play a huge role in automating how brands map a user’s journey across all of the different marketing touchpoints. Hint: EditMate ).

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

PureB2B

APRIL 10, 2016

In helping you generate new lead ideas, here are strategies to fill in the lead gaps for 2016: 1. LinkedIn is known to be the most effective social media platform for B2B businesses today. For most B2B lead generation environments, one of the most effective tactics involves face-to-face education through seminars and webinars.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

PureB2B

APRIL 10, 2016

In helping you generate new lead ideas , here are some B2B lead generation tactics and strategies to fill in the lead gaps for 2016: 1. LinkedIn is known to be the most effective social media platform for B2B businesses today. Build social media relationships. Start asking and answering questions in these groups. Seminars and webinars.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

QuanticMind

NOVEMBER 16, 2016

According to Statista, nearly 30% of all US e-commerce transactions in 2016 are projected to be mobile ; by 2020, that figure is estimated to be close to 50%. Deliver value with every touchpoint and experience. Trend 2: Consumers are in charge. Intent is king. Ad blocking is on the rise globally.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

chiefmartech

FEBRUARY 7, 2016

To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too. Today marketers also design and control mechanisms — the ways in which customer touchpoints function and behave. These offers are only valid for orders placed on or before March 21, 2016.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Digilant

OCTOBER 9, 2018

It’s a very effective model with monthly continuity and in effect they have a loyalty marketing program. Claire Bishop was the first to answer by saying that attribution is critically important to them as a brand that uses multiple channels for acquisition.

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40