How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. Content marketing is an intimidating, but necessary, part of raising brand awareness now.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

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2016’s Top 5 Sales Focused Blogs

DiscoverOrg

Below is our curated list of top posts from 2016: 1.) The Evolving Risks and Roles of CISOs in 2016. During 2016, CISOs at Fortune 500 companies invested billions in risk mitigation programs, cyber-attack technologies, and more.

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Your Must-Have Marketing Technology In 2016

Marketing Insider Group

Take a minute to think about what you do each day and what you need to be effective in your role. The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group.

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Using trigger events with your account based marketing and selling can help your sales team be more efficient and effective.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

However the key question is how to bridge the gap between effective content development and impactful marketing results. The secret ingredient is an effective distribution channel. That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective.

How To Be a B2B Marketer At Dreamforce 2016

bizible

If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Date: Wednesday, October 5, 2016. 10:30 am -- 3 Effective Ways to Supercharge Your B2B Social Marketing.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Mary Meeker’s 2016 Internet Trends.

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6 Steps To Building An Effective Content Marketing Strategy

Marketing Insider Group

The post 6 Steps To Building An Effective Content Marketing Strategy appeared first on Marketing Insider Group. If you’re completely new to content marketing, developing your content marketing strategy can seem like a rather daunting and impossible task.

Scale Your Content Marketing Effectively with These Tips

Marketing Insider Group

The post Scale Your Content Marketing Effectively with These Tips appeared first on Marketing Insider Group. Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content.

Effective Marketing Strategies That Spammers Will Never Use

Marketing Insider Group

The post Effective Marketing Strategies That Spammers Will Never Use appeared first on Marketing Insider Group. Has it ever occurred to you that some of your outreach messages were labeled as “Spam” by your prospect customers? Even if you weren’t spamming them, of course.)

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post.

What Your 2016 Content Marketing Strategy Should Look Like

Marketing Insider Group

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. The post What Your 2016 Content Marketing Strategy Should Look Like appeared first on Marketing Insider Group.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Personalized email subject lines: effective, but underused.

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5 Effective Ways To Reach Millennials

Marketing Insider Group

We’re almost 3 months into 2016. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials.

Effective Lead Nurturing in Stages

Marketing Insider Group

The post Effective Lead Nurturing in Stages appeared first on Marketing Insider Group. We all know that website traffic doesn’t necessarily immediately translate into paying customers.

Maximize the Value of CSR Initiatives Through Effective Content

Marketing Insider Group

The post Maximize the Value of CSR Initiatives Through Effective Content appeared first on Marketing Insider Group. Jennifer Risi is a seasoned communications executive with more than 15 years of experience.

5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

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Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. However, the more these ads are viewed, the less effective they become because the surprise factor is now gone and they are easily ignored.

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016?

2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. 6 Tips For Effective Cross-Channel Marketing. However, in most cases, certain subtle alterations in marketing techniques can help drive a campaign effectively. IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016.

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

Join Infer at Marketo Summit 2016

Ignite Tech

Deploying effective account-based selling and marketing strategies. The post Join Infer at Marketo Summit 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

The 10 Best Marketing Action Blogs of 2016

Act-On

2016 was a grueling year, for many reasons that we don’t need to mention (Carrie Fischer, and her mom … REALLY 2016?). While some people can’t wait to put the year behind them, we want to take a minute to revel in some of the best of 2016. Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. In fact, it can help us tell stories more effectively.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking.

Ignite Your Trade Show Success in 2016

Kaon

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! These 3D interactive solutions, which are more effective than presentation tools, generate engaged customers who convert 34% faster.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016. ” Everything is Measurable, Yet Effective Measurement Remains a Challenge.

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Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.

How To Elevate B2B Data Accuracy With Customer Network Effects

Kabbage

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

Three Reasons to be Thankful for the U.S. Election*

Webbiquity

They have the right to peacefully protest here, and make their voices heard–unlike in regimes where protesters are imprisoned, shot, “disappeared,” or where opponents of the government have effectively no voice at all. *No matter who you voted for.

A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

If you know what A/B testing is, you can skip this section and go on to the next to read about its effects on deliverability and tips on how to use it for engagement. The post A/B Testing: One of Your Most Effective Deliverability Tools appeared first on Act-On Marketing Action Blog. There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement.

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2016’s Most Prospected Companies By State

DiscoverOrg

The Most Prospected To Companies” By State During the 2nd Half of 2016. Marketing Strategies Sale Operations Sales Development Sales Strategies Trigger Events B2B Insights B2B Sales Insights Good Data Outbound Marketing Outbound Sales Prospecting Sales Effectiveness sales strategies

7 Cost Effective Marketing Strategies For Growing A New Brand

Marketing Insider Group

Particularly for a new brand that’s trying to grow, the goal is to maximize your ROI, by finding the most effective strategies for the least amount of money. Here are some of the best and most cost-effective marketing strategies […].

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6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

Presented by The CMO Club in Partnership with Oracle Marketing Cloud you will learn from 20 progressive CMOs and senior digital marketing executives about building more effective Modern Marketing teams. Recently I attended the CMO Club Europe Summit that took place on September 6th in London.

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How to Run Marketing Better with Effective Budgeting and Planning

Modern Marketing

Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning.

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