ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Tips On How to Use LinkedIn for Better Lead Generation.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Influencer Score. Download The Full Report.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Organize leads database.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Customer Support Tools.

Startups 100

Startups Tools Best Practices Word of Mouth 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. In doing so, not only will they see more value from their content, they will drive better interactions with their buyers. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Why LinkedIn Lead Generation is Perfect for B2B Marketing. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. The answer is simple.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Brandwatch Marketing

NOVEMBER 8, 2023

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. Using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate.

Social Media 98

Social Media Tools Media Lead Scoring 98

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. In addition to uncover the right leads and accounts, predictive can also power smart campaign planning.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

The Forward Observer

NOVEMBER 17, 2023

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. . I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Versium

JUNE 12, 2018

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Redmond, Wash. About Versium.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

Martech

OCTOBER 5, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. A: The main barrier for customers was delivery costs. Get MarTech!

Advertising Agencies 102

Advertising Agencies Media eCommerce Cost Per Click 102

Brandwatch Marketing

JUNE 15, 2022

Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. Using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate. 4) Buzzsumo.

Social Media 144

Social Media Tools Media Lead Scoring 144

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. The more relevant the information is to searches, the better the chance it will have to be ranked higher to be seen. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

PureB2B

FEBRUARY 22, 2016

5000 list, an elite ranking of the country’s fastest-growing private companies. That we have been able to continue to grow at such a rapid rate points not only to the quality of the Pure Incubation companies, but also to the faith and loyalty of our tremendous customers.”. “It Topsfield, MA –. Magazine’s annual Inc. 5000 Methodology.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

5000 list, an elite ranking of the country’s fastest-growing private companies. That we have been able to continue to grow at such a rapid rate points not only to the quality of the Pure Incubation companies, but also to the faith and loyalty of our tremendous customers.”. “It The post PureIncubation Named to 2016 Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

Zoominfo

APRIL 18, 2019

Here are six ways you can generate more logistics leads today: 1. One of the most crucial steps in any marketing or sales decision is knowing who your customers are. Who are your top performing customers? or ‘What are their goals and values?’ Are most of your customers in one specific industry? Biggest deals?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Plus, Gary is one of the nicest guys you’d ever want to meet. Thanks, Laura! Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound success. So what’s the number?

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Versium

JUNE 12, 2018

Automated service builds custom predictive models in hours vs. months, empowering marketers to harness machine learning for customer acquisition, reducing their dependency on data science specialists. Traditional lead score offerings are based on simplistic rules-based models. Redmond, Wash.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Vidyard

JULY 18, 2016

KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market.

Lead Scoring 53

Lead Scoring Lead Ranking Marketing Automation Services Work Management 53

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50