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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are The Only Sales Guide You’ll Ever Need The Lost Art of Closing: Winning the Ten Commitments That Drive Sales Eat Their Lunch: Winning Customers Away from Your Competition Elite Sales Strategies: A Guide to Being One-Up, (..)

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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Go Beyond Demographics. Being annoying and giving your customers the information they want are two very different things.

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Reflections on Marketing Automation in 2016

Lead Liaison

Now, it has grown its capabilities so greatly that it is able to help companies deliver various marketing content through different channels to customers based on their online behavior. We have access to increasing demographic, psychographic, historical, and behavioral information. The phrase “work smarter, not harder” rings true.

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What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

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Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

Source: Statista And just so you know, email continues to deliver the highest ROI for marketers; even beating social marketing by 40 times for customer acquisition. Source: Oberlo And what happens when you don’t tailor your emails to your customers’ interests and needs? Unfortunately, email marketing isn’t as easy as it seems.