5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? What are the driving motivators behind the decisions that our customers make? What motivates the customer?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers.

Lead 238

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016.

CMO 272

Unveiling: The State of Pipeline Marketing Report 2016

bizible

last year, and over 50% of marketers are using either opportunities, pipeline, customers, or revenue as their primary marketing metric.

Report 251

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. How To Track Customer Acquisitions. Mary Meeker’s 2016 Internet Trends.

SERP 223

Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

Trends 141

The Best Content Marketing of 2016

Contently

And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016.

Best 167

The 6 Biggest Marketing Storylines of 2016

Contently

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. Like most trends on this list, this story isn’t contained to 2016.

Review 161

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

Let’s discuss a few of the important questions you should be asking about optimizing your site for mobile in 2016. Make it easier for your customers and enable tap-to-call features on numbers throughout your website.

Mobile 271

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Highlight Customers and Community. Connect with Customers in Real-Time.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. Customers disagree.

#SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

— Phoebe Fasulo (@Fassooo) June 19, 2016. Of the four building blocks of AMP – HTML 5 (AMP HTML), JavaScript, Custom Styling (CSS 3), and Global Proxy Cache – the AMP Cache network is the most important part of the AMP implementation.

Search 197

#GoPredictive with Infer at Dreamforce 2016

Ignite Tech

We’re officially kicking off the countdown to Dreamforce 2016! chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. Customer Stories Events Thought Leadership Uncategorized

5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

Mobile 159

Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Innovative Ways to Keep Your Mobile Marketing Customers Engaged.

Mobile 204

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. It was a big thing for Modern Marketers in 2016 and it was a big thing for us.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. Customers disagree.

How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. She believes in letting the customer create her own experience - and that marketers need to bring entertainment back into the equation. IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016.

12 Marketing Trends Every Top Brand Needs To Know In 2016

Marketing Insider Group

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey.

Trends 207

Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]

bizible

For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. There has been a lot of buzz around account-based marketing in 2016, but based on the State of Pipeline Marketing Report it’s all for good reason.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016. Customer retention, for example, is an easy metric to track.

B2B 104

The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]

bizible

In November, we unveiled the 2016 State of Pipeline Marketing Report. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015. This post dives into marketers’ shift in priorities, goals and success metrics from 2015 to 2016.

Report 192

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas.

Video 134

The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season

Influitive

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).

The Future Of Customer Relationships

Marketing Insider Group

From landing your first customer to striking the business deal which takes your start-up to the next level. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. Relationships make the world go round.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. How many of your customers buy from you more than once?

New Relic Wins 2016 Demand Program of the Year

Ignite Tech

It’s always exciting when one of the outstanding predictive innovators in the Infer customer community is recognized for their forward-looking approach. One of our earliest customers, New Relic leverages Infer’s Behavior Scoring and Fit Scoring for both individual leads and B2B accounts.

Demand 141

The 10 Best Marketing Action Blogs of 2016

Act-On

2016 was a grueling year, for many reasons that we don’t need to mention (Carrie Fischer, and her mom … REALLY 2016?). While some people can’t wait to put the year behind them, we want to take a minute to revel in some of the best of 2016. Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. How (And Why) Your Team Should Personalize the Customer Experience.

Best 153

Kaon Interactive WINS the 2016 SBANE Innovation Award!

Kaon

As the SBANE Circle of Excellence welcomes the class of 2016, I can honestly say it is one of our best yet”, said SBANE’s New England Innovation Awards Committee Chairman, Todd Faber, President, The Faber Group. And the Winner is … Kaon Interactive!

Ignite Your Trade Show Success in 2016

Kaon

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! With new advancements in technology, and marketers’ desire to deliver a better customer experience, the probability for creating higher qualified leads for their sales teams is now better than ever before.

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

ScribbleLive

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. ScribbleLive is passionate about innovation, and we feel that we’re bringing something new to the table, which we can’t wait to share with our customers,” said Maged Mostafa, our VP of sales EMEA. . The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive.