5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

Top 10 Booths at Dreamforce 2016

Radius

Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! Signage, maps, and messaging all embraced the Customer Trailblazer theme. Radius even had customers delivering presentations so attendees could hear directly from users.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? What are the driving motivators behind the decisions that our customers make? What motivates the customer?

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

The 2016 Marketing Technology Landscape. The Internet of Things, mobile device adoption, and the demands of a more educated and enabled buyer will consistently put pressure on, as well as create opportunity for, marketers to improve customer experience through technology.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Artificial intelligence was undoubtedly the hottest topic at Dreamforce 2016 with numerous companies piggybacking on the Salesforce Einstein announcement to showcase their own AI capabilities. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers.

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How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. When looking to improve customer acquisition rates, customer conversions and retention rates, fine tuning how your audience interacts via their mobile device is key to maximizing your revenue.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Artificial intelligence was undoubtedly the hottest topic at Dreamforce 2016 with numerous companies piggybacking on the Salesforce Einstein announcement to showcase their own AI capabilities. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. How To Track Customer Acquisitions. Mary Meeker’s 2016 Internet Trends.

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7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016.

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How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B marketers.

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Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. Customers disagree.

Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Highlight Customers and Community. Connect with Customers in Real-Time.

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016

Radius

5) 2016 Trends in Sales & Marketing Data: Mary Wardley of IDC. 10) Scaling co-marketing campaigns with the Radius Customer Exchange. 11) 2016 State of B2B Marketing. Interested in learning more about what we have in store for Dreamforce 2016?

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

Let’s discuss a few of the important questions you should be asking about optimizing your site for mobile in 2016. Make it easier for your customers and enable tap-to-call features on numbers throughout your website.

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#SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

— Phoebe Fasulo (@Fassooo) June 19, 2016. Of the four building blocks of AMP – HTML 5 (AMP HTML), JavaScript, Custom Styling (CSS 3), and Global Proxy Cache – the AMP Cache network is the most important part of the AMP implementation.

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#GoPredictive with Infer at Dreamforce 2016

Ignite Tech

We’re officially kicking off the countdown to Dreamforce 2016! chat with some of our best and brightest customers, or get a demo of our predictive solutions like Predictive Scoring or Profile Management. Customer Stories Events Thought Leadership Uncategorized

5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group.

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How (and Why) Customer Success is Different from Customer Support

Act-On

When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Innovative Ways to Keep Your Mobile Marketing Customers Engaged.

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2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. But some recent research suggests some companies, and their customers, are having exactly that kind of experience. Customers disagree.

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

Customer Data / Blog Subscribers. Do you know the most common job titles of your customers? A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show.

Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]

bizible

For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. There has been a lot of buzz around account-based marketing in 2016, but based on the State of Pipeline Marketing Report it’s all for good reason.

12 Marketing Trends Every Top Brand Needs To Know In 2016

Marketing Insider Group

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

The results in this infographic came from examining detailed customer reviews. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

The Future Of Customer Relationships

Marketing Insider Group

From landing your first customer to striking the business deal which takes your start-up to the next level. The post The Future Of Customer Relationships appeared first on Marketing Insider Group. Relationships make the world go round.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]

bizible

In November, we unveiled the 2016 State of Pipeline Marketing Report. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015. This post dives into marketers’ shift in priorities, goals and success metrics from 2015 to 2016.

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13 Customer Loyalty Best Practices for B2B Companies

Act-On

Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. How many of your customers buy from you more than once?

The Best Content Marketing of 2016

Contently

And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016.

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016. Customer retention, for example, is an easy metric to track.

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Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. It was a big thing for Modern Marketers in 2016 and it was a big thing for us.

Revisiting Content Marketing Predictions in 2016

ANNUITAS

I thought it would be interesting to revisit some content marketing predictions for 2016. Top 5 Mistakes Content Marketers Will Make in 2016. The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas.