Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

JUNE 20, 2017

Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices. Here’s how brands are finding ways to use it throughout their organizations.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Content Standard

JANUARY 25, 2017

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around. But there were inherent problems with this approach.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is!

Resources 59

Resources Planning Content Marketing Best Practices 59

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. I was thrilled with the 21 marketing stack slides we received and published them freely to the community. In 2016, 41 marketing tech stacks were submitted.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is!

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is!

Resources 50

Resources Content Marketing Planning Best Practices 50

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2016 winner of the "Best Limited Budget Campaign" category.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. And, that was the intent all along. MYOB: Tax Time.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

KoMarketing Associates

APRIL 11, 2019

EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”. “The Marketers’ Growing Investment in MarTech.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

Kapost

MAY 26, 2016

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Publishing a list of industry leaders gives your brand an opportunity to engage with a variety of top-tier brands. Creating Microsites for Industry Leader Reports.

Microsite 74

Microsite Link Building SEO Ad Building 74

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

DAGMAR Marketing

NOVEMBER 27, 2019

In 2016, one study showed that the average Google first-page search result was 1,890 words long, but today, the best results are seen with much longer content, often 2,000 to 3,000 words. An example: A pest control company published a 300-word post two years ago promoting its mosquito control services. How long should blog posts be?

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Here are 16 content marketing predictions that will strengthen your strategy in 2016. Microsites Take Off. A microsite is a content hub separate from a company’s URL. Interactive Video Goes Viral.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Customer satisfaction and loyalty. Are well suited to being consumed in both the desktop and mobile environments. joderama Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

JANUARY 5, 2016

11 B2C Campaigns for B2B Marketers to Learn from in 2016. Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. Spotify now curates Discover Weekly, a customized playlist filled with songs an individual user has yet to uncover. 1) Chobani. 3) Starbucks.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

DivvyHQ

NOVEMBER 22, 2017

Developing a feedback loop, agreeing to a healthy publishing cadence , and responding to customers in real-time all should happen fast. A haphazard content performance will only result in lost customers. This site lets you create custom memes. And the most important part? Nobody likes a crap concert.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40