Remove contingency
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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. I’m going to let you in on a little secret: It’s not the best way. I would know.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

It’s the same now as it was in 2016 when initial studies began. Part of second-level thinking — and what I’ve been helping with a great deal lately in GTM planning or restructuring — is carefully considering market share strategies and developing contingency plans.

Insiders

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Inequality of pay undermining trust in CEOs and corporate brands

Biznology

The 2016 Edelman Trust Barometer found that over half the population doesn’t trust business executives to do what’s right (51%), saying that CEOs focus too much on short term financial results (67%), and lobbying (57%), but not enough on job creation (49%) or the long term impact (57%).

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On the limits of personalization

Biznology

Our budgets are contingent on not only knowing where the waste is, but in systematically reducing it. It also includes provisions to protect citizens from the kinds of malicious manipulation they faced in the 2016 election at the hands of Cambridge Analytica and Facebook. And that’s okay.

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4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. The table below illustrates my point.

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GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

GDPR legislation around data privacy and protection was adopted in April 2016 - and will officially be enforced from the 25th May 2018, building on the 1995 data protection directive and modernising data regulation to reflect how businesses use and collect data today. Put contingency plans in place. Understanding GDPR.

Planning 101
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Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

As I arranged my ride, I was pleasantly surprised to discover that Cleveland Clinic has this contingency well covered: There’s a section of its main website that caters to the informational needs of out-of-town visitors – and it’s accessible from the home page. This strategic content marketing does double duty.