Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

CMO 70

CMO Trends Work Management Multi-Channel 70

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Marketers and the Budget for Social Media.

Social Media 120

Social Media Purchase Customer Surveys Media 120

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. This is compared to just 27 percent who said the same in January 2016.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. Perhaps of greater importance is their customers and buyers are engaged and benefitting immensely from renewed initiatives to be relevant to the goals of buyers. Take The State Of Buyer Persona 2016 Survey.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? Sign up to be notified as soon as our beta is announced.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers. We need to stop treating our customers like objects and treat them like people.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ClickZ

AUGUST 12, 2019

In 2018, poor customer service reportedly cost US companies $75 billion , up from $62 billion in 2016. Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Contact centers hold a trove of information around the customer experience: .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. . I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Influitive

SEPTEMBER 23, 2016

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. Never mess with the Beyhive. His main goal: illustrate the sheer power of fanatic, loyal advocates. In the case of Beyonce, her dedicated fans (known as.

Hubspot 235

Hubspot Brand Identity Branding CMO 235

Martech

AUGUST 9, 2023

In 2016, Glassdoor named it one of the Top 10 Places to Work in the U.S. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid. out of 500,000 businesses) with a 98% CEO approval rating.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

JUNE 16, 2017

First, make sure your SEO strategy is converting searchers into customers and brand advocates. AMP results debuted in 2016 and primarily appeared for news-related queries. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. They also wanted to educate users while making them feel entertained.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

NOVEMBER 14, 2016

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). At other organizations, CMOs and CCOs both have a seat at the executive table. The first is their budget.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Engagio

AUGUST 1, 2018

In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. In most cases, this will be your VP/Director of Sales and VP/Director of Customer Success.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Digital Marketing World Forum

NOVEMBER 14, 2019

She is passionate about building strong brands and teams that spark opportunities for customers, employees and business. Since 2016 Annemarie is part of the Benelux management team and responsible for the customer service and marketing activities for both Marktplaats and 2dehands.

CMO 40

CMO Marketing Management Trends Communities 40

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Helping your teams focus on high-value tasks and build stronger customer relationships. Read the full Schneider Electric story Leading AI companies: Rossignol Rossignol, a century-old French pioneer of ski equipment, expanded into summer sports in 2016 with the introduction of mountain bikes. Here are their stories.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Biznology

JUNE 3, 2020

We must ask ourselves, “What is this crisis communicating to my customers and stakeholders? You look at every customer touchpoint, to ensure consistency and excellence. With the pandemic, the customer will be judging you on different criteria. Do your customer-facing employees practice good hygiene? What’s that?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

PureB2B

MAY 30, 2022

Since its inception in 2016, Leadiro – now DemandScienceIntelligence – has delivered solutions to help sales and marketing professionals drive new pipeline growth. DemandScience CMO, Monica Sullivan , explains: “We’re beyond excited to announce DemandScience Intelligence.We Today, Leadiro Becomes DemandScience Intelligence.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? With that in mind, we’ve compiled a list of top B2B marketing statistics you should be aware of, plus some questions to consider, as you plan and implement your marketing strategies and initiatives for 2016. By 2016, 60% of companies will have an executive in their organization (e.g.,

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year. Approximately 57 percent of U.S. Approximately 57 percent of U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

KoMarketing Associates

MAY 30, 2017

2016 State of Marketing from Salesforce. They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. We hope you agree. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Leadspace

JUNE 10, 2016

Highlights of the highlights: everyone is struggling to improve SDR effectiveness, the necessity of building a strong Ideal Customer Profile for demand gen, the value of buyer-centric messaging for sales teams and the fact that there exists the term “skilling” to identify the process of getting SDRs together to learn from one another.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. SLA performance and roadmap alignment.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

The Lead Agency

JUNE 6, 2019

Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 Billion USD 2014-2016 – Hootsuite 2016 ), it is past the time where businesses are able to ignore their social marketing strategy and spend, and most certainly need to start paying very close attention to the leaders in the field.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Aberdeen

JANUARY 2, 2018

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications. In 2016 and 2017, digital transformation took over.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166