Salesforce Marketing Cloud

MARCH 22, 2022

This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Through trials and triumphs Mentorship and representation The power of allyship Salesforce’s Trailblazer series—and why it matters.

Business 98

Business Peer-to-peer Storytelling Communities 98

Webbiquity

AUGUST 21, 2018

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. What Do High Performers Have in Common?

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

TaylorMadeIn KEW

JANUARY 3, 2016

engage with peers and hear what other marketers are doing in different organisations. engage with peers and hear what other marketers are doing in different organisations. Happy New Year! But what particularly resonated for me was her challenge to us around networking. And I can understand that. And that B2B event was a ‘Eureka!’

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Content Standard

FEBRUARY 5, 2016

For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. Post-event blogging gives you the opportunity to share takeaways and original perspective with the larger community. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. Here’s why.

B2B Marketing 40

B2B Marketing Peer-to-peer Content Marketing B2B 40

Content Standard

FEBRUARY 5, 2016

For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. Post-event blogging gives you the opportunity to share takeaways and original perspective with the larger community. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit. Here’s why.

B2B Marketing 40

B2B Marketing Peer-to-peer Content Marketing B2B 40

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Brandpoint

MAY 7, 2019

Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. Put a Focus on Self-Education. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Onalytica B2B

APRIL 18, 2016

The Innovate Finance Global Summit 2016 took place on 11th April 2016. “Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. WHAT ARE THE EXPERTS SAYING?

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

KoMarketing Associates

MAY 23, 2017

As Heidi Cohen explains, your business can communicate in one of three ways: One-to-One: This is fairly self-explanatory; it’s a targeted conversation that is likely to get a response. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business. Identify & Engage Influencers.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Hubspot

FEBRUARY 24, 2020

At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. These lessons are based on my own experiences and feedback from managers, peers, and direct reports. This last year has been a blur. Anything worth doing is hard.

Work Management 85

Work Management Marketing Management Product Peer-to-peer 85

Sprout Social

JUNE 3, 2016

— Nick Westergaard (@NickWestergaard) June 1, 2016. — Nick Westergaard (@NickWestergaard) June 1, 2016. — Brad Lovett (@Brad_Lovett) June 1, 2016. . — Brad Lovett (@Brad_Lovett) June 1, 2016. — Kyle Murray (@TheKyleMurray) June 1, 2016. — Mic V Adam (@micadam) June 1, 2016.

Peer-to-peer 45

Peer-to-peer Planning Budget Programs Startups 45

Hubspot

OCTOBER 29, 2018

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. HubSpot’s blog was ranked number one. But, as a pleasant surprise to her, so were many of her teammates at HubSpot.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE!

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Don’t they know they’re being lied to? Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. NOT EVEN DIET COKE!

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Cintell

NOVEMBER 9, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Customer-centricity is a competitive advantage!

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Sprout Social

SEPTEMBER 4, 2018

Back in 2016, the only friends I had that talked about it were developers. It’s controlled by the peers that own it. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. There’s loads of hype around cryptocurrency these days.

Social Media 75

Social Media Media Brand Identity Branding 75

Leadspace

JANUARY 4, 2017

As most of you know, I had a big change in 2016. So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Hello, all, and here’s to a promising 2017! Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SalesChoice

JANUARY 4, 2017

In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience. Before man learned to write, he had to rely on his memory to learn anything.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Stand out from your competition by caring and engaging with your social media community. Sick of hearing the same "the internet is changing marketing" speeches?

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? What is Social Proof?

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Heinz Marketing

FEBRUARY 12, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. You know, I kind of fell into this roll accidentally, like probably many of my peers. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 49

Top of Funnel Enterprise Management Work Management Marketing Management 49

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Heinz Marketing

AUGUST 5, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. We were thrilled this last time to talk to Mark Nardone , Executive Vice President at PAN Communications. By Matt Heinz, President of Heinz Marketing. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Matt: All right.

Top of Funnel 61

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 61

Adobe Experience Cloud Blog

MARCH 17, 2017

Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. While we’re certainly excited for another great event, we understand that it can sound like we’re beating our own drum.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Heinz Marketing

DECEMBER 11, 2017

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. We’ll publish similar highlights here for upcoming episodes.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Content Standard

NOVEMBER 13, 2018

It was a major player in 2016 , then in 2017 , and again in 2018. It looks like the video push will continue to transform the way we communicate with our audiences in 2019 as well. Not only is it more inclusive of the deaf and hard-of-hearing community , but it also performs better overall. Not sure where to start?

Marketing Strategy 107

Marketing Strategy Marketing & Strategy Planning Content Marketing 107

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). And delighted customers are your most powerful hidden sales force.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

KoMarketing Associates

SEPTEMBER 15, 2016

When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 seconds skimming articles before they ever settle on one to read! But where do you even begin?

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

Hubspot

JUNE 9, 2017

When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured , it made us curious about how we were creating our own content. When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured , it made us curious about how we were creating our own content.

Hubspot 72

Hubspot Marketing Attribution Top of Funnel Advertising Agencies 72

Single Grain

JUNE 25, 2019

Back in 2016, Instagram announced shopping on the platform to improve the shopping experience for their users. Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. Click here to download it for free right now! Educate Your Followers.

Paid Search Agency 80

Paid Search Agency Work Management Ideal Customer Profiles Banners 80

Adobe Experience Cloud Blog

AUGUST 27, 2015

Mingle with thousands of your marketing peers (can you say brainpower? ). 3) Utilizing Digital Creative to Foster Communities, Not Just Consumers, featuring Mashable. Get acquainted with the newest marketing solutions (do you have the right marketing stack?). Yes, 25 sessions is a lot. But guess what? Networking. Marketing Solutions.

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Establishing Thought Leadership among your industry peers. This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Hubspot

MARCH 28, 2016

I, like most people, have some experience with Microsoft Excel -- but not as much as I wish I did. For the most part, I've used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I'm subjecting myself to the tedium of updating my spreadsheets manually. Fair enough.

Resources 28

Resources Best Practices Work Management Peer-to-peer 28

Hubspot

JUNE 12, 2017

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

AUGUST 8, 2016

July 19, 2016. Not to mention, the image communicates information in a way that doesn’t overwhelm the user with details -- an important factor to consider when creating content for users who might be quickly skimming through their feeds. At the time, it was a bit of a tall order. I don’t have anything meaningful to contribute.”.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

Social Media 100

Social Media Paid Content Resources Tips 100