customer 
Martech
DECEMBER 18, 2023
Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
The Point
FEBRUARY 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.
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Biznology
JULY 19, 2018
His team has developed a breakthrough approach to delivering a custom communications stream to business buyers based on their particular journeys. Our specialty is Journey Marketing – particularly highly automated journeys – and it requires a different approach. We began in 2016 by designing a more sophisticated journey architecture.
SocialPilot
APRIL 15, 2024
For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. The result?
Martech
AUGUST 30, 2021
Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. In fact, a study by Moz in 2016 found that the majority of SEOs didn’t see their recommendations implemented for “close to 6 months after they were requested.”. Tell me what’s new in SEO Automation. #2.
KoMarketing Associates
AUGUST 30, 2017
Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.
Cintell
FEBRUARY 3, 2016
Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?
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