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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

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Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. Why is this?

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A Comprehensive Guide on Intent-based Marketing

Binary Demand

increase in web pages about it since 2016. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Understand their online behavior to deliver precise messages, converting visitors into leads.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

It’s all about tailoring content based on individual preferences, behaviors, and interests. Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. In 2016, Snapchat launched Bitmoji with personalization top of mind.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Get articles selected just for you, in your inbox Sign up now AI analytics and predictive modeling helped Schneider reduce inventory levels to avoid a glut while balancing its ability to efficiently deliver products like transformers, switches, and prefabricated substations. “We This is a unique turning point,” said CMO Gabriel Authier.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Lastly, you can create personalized recommendations based on your customers’ behavior. Segmentation. So, how do you do that?

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

Predictive analytics will come up during Dreamforce. Predictive analytics is rapidly gaining popularity – and curiosity – among B2B lead generation professionals. It’s bound to feature at Dreamforce 2016. ROI with predictive analytics. Don’t worry. We’re here to help. First, the basics.