KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. It’s possible that increasing the cost of acquisition can also increase the total sales volume, resulting in higher profits, even though the ROI is lower.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Prediction #2: The majority of email opens will occur on mobile devices in 2016. highlight to tweet).

Enterprise Management 112

Enterprise Management Clickthrough Marketing Management Blast Campaigns 112

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. The acquisition pain that used to lead to months of planning has become an afterthought. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Marketing Automation Services 96

Marketing Automation Services Buyer Personas Education Barriers 96

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. If 2016 was any indication, VR may end up as a niche market compared to the portability, sociability, and widespread applications of AR.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Lattice

NOVEMBER 13, 2015

If you are ready to learn more, we are participating in Demand Gen Report’s Strategy & Planning Series to help marketers get on the right path for 2016. The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

LeadSquared

SEPTEMBER 19, 2016

Since the summer of 2012, LeadSquared , a complete Customer Acquisition Platform, has been helping small and medium businesses drive revenue by aligning their marketing and sales activities. The post LeadSquared Wins FinancesOnline User Experience & Expert’s Choice Awards 2016 appeared first on LeadSquared. So thank you!

Customer Satisfaction 52

Customer Satisfaction Advertising Mediums Opinions Acquisitions 52

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? B Acquisition By Vista, What Does It All Mean? What the Marketo Acquisition Means for Customers & B2B MarTech. Here it comes. Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels. Creating Killer Content with Data: Pubcon Austin 2016.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Leadspace

JUNE 24, 2016

If you don’t stop and look around once in a while, you could miss an acquisition. Here are a couple of interesting takes on Microsoft’s acquisition of LinkedIn. The post B2B Marketing News Roundup – June 24, 2016 appeared first on Leadspace. Advice from the head of martech for an $18B company.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. That’s a huge inflection point for the business.” How complicated or technical is the product?

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Martech

DECEMBER 1, 2022

“In 2016 the company was founded and they started out in the eGifting space. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” The explanation came from Karen Steele, Sendoso’s chief marketing adviser. ” Why we care.

Service 113

Service SMB Fulfillment Sample 113

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

B2B Digital Marketer

JULY 7, 2022

Mergers and acquisitions (M&A) is a tool that drives growth in a company. In 2016, he started the M&A Science podcast devoting his time to creating a platform where all the best practitioners could share their best practices and lessons learned from real-life deals. Podcast Timestamps/Outline. 00:48 – Introduction.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

Biznology

JUNE 3, 2020

This is exactly why Covid-19 has spawned the phrase: “Retention is the new acquisition.” I recommend Beyond Advertising , which in 2016 envisioned a new role of CMO in an agile and innovative organization. These produce revenues. All others are costs.” Marketing will have a wider span of influence. Any last words, Roger?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

SnapApp

FEBRUARY 22, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. . She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! Acquisition. Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Salesforce Marketing Cloud

FEBRUARY 21, 2023

This customer-centric shift will help SMBs deepen existing relationships and fuel new customer acquisitions through frictionless buying experiences. The technology could also help you qualify leads and answer common customer questions more quickly.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

SnapApp

FEBRUARY 23, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! Acquisition. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

MKT1

DECEMBER 30, 2022

Who Ashley Kemper - Former Head of Website and Acquisition at Asana; currently Vice President of Marketing at early-stage startup, Hypercomply Jess Strelioff - Former Brand Designer at Asana, Currently founder of brand design studio, Strelioff & Co.

Design 52

Design Work Management Video Marketing Marketing Websites 52

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Valasys

SEPTEMBER 6, 2023

This adjustment comes as a result of SoftBank’s acquisition of the remaining 25% stake in Arm that it didn’t directly own from the Saudi-backed Vision Fund. This acquisition was officially confirmed by SoftBank in its filing on Monday, resulting in a 1.4% However, this capital-raising target is now expected to be lower.

Design 52

Design Marketing Proposals Acquisitions Planning 52

KoMarketing Associates

MARCH 2, 2017

Most marketers (81 percent) are utilizing videos for user acquisition. For the remainder of 2017, the majority of respondents (86 percent) said that user acquisition was the top priority for their organization’s mobile marketing efforts. Marketing Automation and the Customer Journey.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KoMarketing Associates

MARCH 27, 2018

In the “Email Marketing Strategy” survey published by Ascend2 in 2016, 54 percent of respondents stated that they wanted to increase their engagement rate. This was followed by raising customer acquisition (48 percent) and improving email personalization (43 percent).

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

Webbiquity

AUGUST 13, 2019

Keith Fenech is VP, Software Analytics at Revulytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. The post How to Leverage Usage Intelligence Data for an Effective Content Strategy appeared first on B2B Marketing Blog | Webbiquity.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech

APRIL 19, 2024

In 2016, they were focused on high-volume, low-cost leads. Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing. They can choose from brand awareness, driving traffic and collecting leads. Meta saw 16.6%

Lead Gen 65

Lead Gen Paid Content Social Media Sales Qualified Leads 65

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are today.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

InsightSquared

MARCH 8, 2021

InsightSquared hired me as their first Implementation Manager in 2016, and in my five years with the company I’ve directed Implementation, Support, and Customer Success Teams. I also spent time in a Strategic Operations role, project managing the due diligence process and integration of InsightSquared’s acquisition of Olono.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClearVoice

JUNE 28, 2023

Acquisitions – one company obtains another. Some examples of corporate consolidation in tech Here are some of the biggest tech acquisitions in the 2000s: Meta: Meta has acquired almost 100 companies. Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Marketing Insider Group

MAY 25, 2020

Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 According to Durden’s analysis, XPO Logistics was the fastest-growing company in 2017. It had a compound average growth rate (CAGR) of 230 percent! billion in revenue.

Thought Leadership 228

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 228

Convince & Convert

DECEMBER 8, 2015

From time-to-time I’m asked to provide my own prediction(s) for these roundups, and I’m honored that the producers of such pieces believe my theses have merit for either predictive value, or for eyeball acquisition. The 2016 Content Marketing Trend is Low-Res Video. ” That minor epiphany led me to create this post.

Trends 110

Trends Content Marketing Content Video Marketing 110

Zoominfo

AUGUST 31, 2020

The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027,” according to research from Innosight, a business strategy consultant. Company transformation is a fundamental change in how a firm conducts business or sells its products.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78