Marketing Insider Group

JUNE 10, 2015

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said. Hero content example : Always’ “Run Like a Girl.”

Youtube 100

Youtube Curation Viral Marketing Stats 100

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. CTV hit this mark in 2019, while retail media did so in 2015. CTV vs. YouTube. YouTube wasn’t included in the CTV numbers even though it provides a subscription streaming service.

Spending 95

Spending Ads Media Youtube 95

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ). billion by 2021 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ViewPoint

JULY 17, 2013

When you step out in the year 2015, and the landscape may look quite different. YouTube: youtube.com/user/josianefeigon. Should they keep their expensive sales duo: inside sales AND field sales? Or just go with inside sales? Good question. Step into my time machine. Here’s why: Inside sales teams continue to grow at 15% each year.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. The Rise of Micro-influencer Marketing. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Shorter is better.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. No matter the screen size, users clamored for video—users spent an average 5.5

Stats 61

Stats Video Marketing Verticals Emarketing 61

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In 2015, Matt sold his agency business and changed SiteLogic to a training and education company. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. He is a beekeeper and enjoys reading with a good cup of coffee.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

ClearVoice

JULY 6, 2021

In 2015, 78% of marketers said that video was an important part of their marketing strategy. In 2015, 80% of marketers said that their use of video had led to an increased understanding of their product or service. In 2015, 78% of marketers said that video was an important part of their marketing strategy. YouTube video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. He also is a New York Times best-selling author, a YouTube sensation and a renowned speaker. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Webbiquity

AUGUST 3, 2021

Average daily time spent using social media increased by 25% from 2015 to 2020. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Instagram, and then Chinese spyware applications WeChat and TikTok.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 145

Social Media Brand Identity Branding Media 145

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Catch all episodes here.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

SmartBug Media

MAY 6, 2020

Social media ads were a gold rush for marketers in 2015. For starters, YouTube is the most straight-forward video ad platform. You have the option of overlaying ads on top of videos, boosting your own video rankings with Google Ads for video, or running your video ads prior to the actual YouTube video. Social Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Cidney Falk has been a veteran of the ad tech space since 2015, working in partnerships and business development across a breadth of companies including Xaxis, Oracle, Index Exchange, and now LinkedIn Marketing Solutions. Catch all episodes here. Meet Cidney.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 160

SEO Content Paid Search Agency Youtube 160

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Tweets and YouTube videos may be the “bookends” of social content strategy. Which is why a documented strategy and audience research are so important.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. YouTube – Good at ‘think’. The post The Coles Notes of MarketingProfs 2015: Making Marketing Magic appeared first on Vidyard.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. YouTube is the most widely used video marketing platform with 90% of video marketers trusting the world’s #1 video site. Video marketing has undeniably been a dominant force over the past decade. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015. This biggest change in 2015 will be how Google updates its ever-changing algorithm. It will continue to do so in 2015 and beyond.

CMO 48

CMO SEO Service Mobile Marketing 48

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 billion from advertising in 2015. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. Youtube statistics. 300 hours of video are uploaded to Youtube every minute. 94% of American 18-24 year olds use YouTube.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). LGBT-friendly ads aren’t just resonating with LGBT viewers; women of all sexual orientations on YouTube prefer LGBT-friendly ads.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 295

SERP Features Google Top of Funnel 295

Contently

JUNE 27, 2016

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. The report also found that small business marketers are 64 percent more likely to post videos on Facebook than YouTube.

Small Business Marketing 109

Small Business Marketing Video Marketing Business Budget Programs 109

Content Standard

DECEMBER 8, 2014

YouTube Isn’t the Only Effective Channel. In fact, many marketers are leaving YouTube to find video marketing success on Facebook. The Content Standard previously reported on the migration, noting that Facebook will surpass YouTube in shared and uploaded video posts by the end of the year. percent and Google+ with 9.3

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

SnapApp

MARCH 21, 2017

In 2015, they innovated yet again with the world’s first beer-infused oranges. In 2015, the Planet Fitness gym chain announced the Reclino-Max. Tough Mudder, the obstacle race organization that challenges the toughest of the tough, took on tikes in their April 1, 2015 joke campaign. Blue Moon Beer-infused Oranges. LEGO® Glasses.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

Oktopost

OCTOBER 23, 2019

YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Speaking of podcasts… we launched ours earlier this month and have the second episode coming on October 24. It’s early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110