Customer Experience Matrix

AUGUST 14, 2014

Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. Here are brief profiles of the vendors I’ve identified in or near this space.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

ANNUITAS

FEBRUARY 9, 2016

I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. This is no slight to the technology vendors. With all of these learnings and challenges come not only the things I learn about industries and people, but also what I learn about myself.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Crimson Marketing

MAY 1, 2015

“Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them. Vendor blogs. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. B2B marketing technology is developing rapidly. Search engines. B2B verticals.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Biznology

JANUARY 2, 2015

So, Boolean searches are the way that most technology vendors help you find the right social conversations. What trends do you see emerging in 2015? The post 2015: The year social media listening grows up appeared first on Biznology. And when it works, it’s great. Let’s hear from you. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. After tripling its revenue in 2015, putting in place a strong team to execute on 2016 goals and recommitting to an unwavering focus on culture, we are setting our sights on the path to becoming a world-class company.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

The Point

SEPTEMBER 25, 2018

Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.). Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business. Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Influitive

MARCH 16, 2018

According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their own family and friends. These are two of many.

Product 153

Product Opinions Vendors Customer Surveys 153

B2B Marketing Directions

APRIL 16, 2017

One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity. Respondents ranked vendor or product websites and vendor collateral (e.g.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

Webbiquity

SEPTEMBER 28, 2020

released in April 2015. You should not employ vendor-supplier defaults for safety parameters, such as system passwords. You must ensure that this scan is completed with a PCI SSC Approved Scanning Vendor. Since then, PCI DSS has been updated regularly, with the most recent version, 3.1, Does PCI concern me?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

BrandMaker Blog

JANUARY 27, 2022

In 2015, the landscape comprised a group of 1,876 vendors, but in its most recent iteration, it climbed past 8,000. At a glance, the new landscape resembles a quaint, colorful map of lands and attractions of the Disneyland Resort (Commerce & Sales vendors are just as exciting as Space Mountain, no?),

Vendors 53

Vendors Marketing 53

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Get excited for the thousands of miles you’re about to rack up, get those out-of-offices prepped, and get amped for what is sure to be an inspirational 2015 for marketing!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. As long ago as 2015, based on my own reporting, AI-powered NLG was creating written reports for physicians and for industrial operations — and even generating weather forecasts for the Met Office, the U.K.’s Are there AI vendors in the martech space?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ViewPoint

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

Vendors 120

Vendors Custom Publishing Marketing & Strategy Marketing 120

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. The B2B marketer’s job is to identify this elite group of targets, invest time and money disproportionately to attract them and optimize your relationships with them.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Marketing Management Intent Signal 124

B2B Marketing Directions

FEBRUARY 20, 2022

Therefore, when something triggers a perceived need to buy something for their company, many business buyers will find it easy to identify an initial consideration set of potential vendors. Eighty-three percent of the survey respondents said they usually identify only two to four potential vendors at the first stage of their buying process.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

OCTOBER 6, 2015

Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. Focusing more specifically on data, Experian's 2015 Data Quality Benchmark Report , which had 1200 respondents, found that 99% agreed some type of customer data is essential for marketing success.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

OCTOBER 7, 2017

Among other reasons, I’ve seen vendors including Jivox and RevJet introduce systems that integrate large portions of the content creation and delivery workflows, potentially or actually coordinating the efforts of multiple AI agents within the process. These vendors are still working with campaigns, not individual-level journey orchestration.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

KoMarketing Associates

OCTOBER 8, 2015

— BostonTweetUp (@BostonTweetUp) October 6, 2015. — Sarah Mooney (@howsarahseesit) October 6, 2015. — Ryan Connors (@MrRyanConnors) October 6, 2015. — CabinetM (@CabinetM1) October 6, 2015. Eaton (@MeredithLEaton) October 7, 2015. Not like a prison. FutureM15 pic.twitter.com/GLG9H3CKd4.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015. This biggest change in 2015 will be how Google updates its ever-changing algorithm. It will continue to do so in 2015 and beyond.

CMO 48

CMO SEO Service Mobile Marketing 48

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Customer Experience Matrix

FEBRUARY 25, 2015

This particular thought emerged quite unexpectedly during a vendor briefing yesterday. On the other hand, sales departments are usually much larger, more powerful, and better funded than marketing departments, so it could be in the marketing automation vendors’ interest to serve sales people directly.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

Forrester B2B

JANUARY 17, 2019

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.

Account Based Marketing 86

Account Based Marketing ABM Buzz Vendors 86

Cintell

DECEMBER 20, 2018

Its core mission is data quality, which it addresses using a variety of techniques and vendors. Salutary Data is led by Jeff Clewley and Scott Gordon, who bring over 40 years of B2B experience, and formally were leadership at NetProspex, which sold to D&B in 2015.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

DiscoverOrg

JANUARY 22, 2016

IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. As an added barrier for IT sales and security vendors, DiscoverOrg triggers indicate high CIO and CISO turnover ….

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 108

Digital Asset Management Enterprise Management CMS Development Work Management 108

Engagio

NOVEMBER 14, 2023

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks of Gartner, Inc. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Customer Experience Matrix

SEPTEMBER 16, 2017

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. But for me personally, it’s been endlessly intriguing to trace the paths that vendors have followed to become CDPs and learn where they plan to go next. It’s true that variety causes confusion for buyers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120